Brand page · Personal Care · Australia
Direct Chemist Outlet Online: 277K visits a month, 23 active Meta ads, Gravity score 582.
Direct Chemist Outlet Online — Direct Chemist Outlet is your trusted online chemist in Australia, providing high-quality products and great value. Shop now and save on every order. In September 2026 directchemistoutlet.com.au drew an estimated 277K visits, down 9% on the month before. It ranks #13 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Direct Chemist Outlet is your trusted online chemist in Australia, providing high-quality products and great value. Shop now and save on every order.
01 · Traffic
How much traffic Direct Chemist Outlet Online gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Direct Chemist Outlet Online drew an estimated 277K visits in September 2026, down 9% on the month before and up 9% over three months.
- Worldwide#39,953of 4.5M sites · Top 1%
- In Australia#811of 105K sites · Top 1%
- Personal Care, worldwide#1,712of 215,119 brands · Top 1%
- Personal Care, Australia#13of 6,103 brands · Top 1%
277K
estimated visits in September
1 mo ▼ −8.8%4 mo ▲ +8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Direct Chemist Outlet Online.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Direct Chemist Outlet Online holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Pharmacy Online Pharmacy
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Direct Chemist Outlet Online sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Direct Chemist Outlet Online sells on Shopify, 90% of its catalogue in stock. The best seller is Afnan Supremacy Collector's Edition Eau De Parfum 100mL, at A$79.99, followed by Minoxidil 5% 2X60Ml Bottle and La Roche-Posay Anthelios Invisible Fluid Facial Sunscreen Spf 50+ 50mL.
#1Afnan Supremacy Collector's Edition Eau De Parfum 100mLDirect Chemist Outlet OnlineA$79.99In stock
#2Minoxidil 5% 2X60Ml BottleDirect Chemist Outlet OnlineA$31.99In stock
#3La Roche-Posay Anthelios Invisible Fluid Facial Sunscreen Spf 50+ 50mLDirect Chemist Outlet OnlineA$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Direct Chemist Outlet Online in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 2% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$19.52
- Currency
- AUD
04 · Ads
What Direct Chemist Outlet Online is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Direct Chemist Outlet Online runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
🎉 Joyner Community Engagement Day!Direct Chemist Outlet6 Oct 2026image
SAVINGS on fragrance at DCO!Direct Chemist Outlet6 Oct 2026video
50% off* MCoBeauty range at DCO ONLINE!Direct Chemist Outlet2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Direct Chemist Outlet Gladstone Parkverified
Text ad21 Oct 2026Direct Chemist Outlet Gladstone Parkverified
Text ad21 Oct 2026Direct Chemist Outlet Gladstone Parkverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Direct Chemist Outlet Online.
The creators who tag @directchemistoutlet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @directchemistoutlet on Instagram, led by Sal | Melbourne | Beauty Content & UGC (12.2K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSal | Melbourne | Beauty Content & UGC@strictlysal · 🇦🇺 AU | Beauty cosmetics skincare Creator | 12.2K | 0.7% | 1 | Tagged @directchemistoutlet |
06 · Competitors according to Gravity
Who Direct Chemist Outlet Online competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Direct Chemist Outlet Online among Personal Care brands in Australia. The closest is Chemist Warehouse, then Your Discount Chemist, Discount Chemist, Pharmacy Online, TerryWhite Chemmart, Chemist Direct.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Chemist Warehousechemistwarehouse.com | |||||||
| Your Discount Chemistyourdiscountchemist.com.au | |||||||
| Discount Chemistdiscountchemist.com.au | |||||||
| Pharmacy Onlinepharmacyonline.com.au | |||||||
| TerryWhite Chemmartterrywhitechemmart.com.au | |||||||
| Chemist Directchemistdirect.com.au |
07 · Company
The company behind Direct Chemist Outlet Online.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Direct Chemist Outlet Online is a company based in Braeside, Australia, founded in 2006 according to LinkedIn. It employs about 610 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Braeside
- Founded
- 2006, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 610 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- directchemistoutlet.com.au · Shopify · AUD
- Catalogue
- 2,262 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Direct Chemist Outlet Online
What people ask Google about Direct Chemist Outlet Online.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Direct Chemist Outlet Online legit?
According to Gravity by Benchr, Direct Chemist Outlet Online is a brand based in Braeside, Australia: it sells on a Shopify store, it employs 610 people on LinkedIn, it has 8,057 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Direct Chemist Outlet Online known for?
Direct Chemist Outlet is your trusted online chemist in Australia, providing high-quality products and great value. Shop now and save on every order. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Direct Chemist Outlet Online expensive?
Direct Chemist Outlet Online's best seller, Afnan Supremacy Collector's Edition Eau De Parfum 100mL, sells A$79.99 on directchemistoutlet.com.au. 90% of the catalogue is in stock. Gravity does not track prices daily: check directchemistoutlet.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Direct Chemist Outlet Online have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Direct Chemist Outlet Online advertises on Facebook and Instagram and on Google, where its offers often run. Check directchemistoutlet.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Direct Chemist Outlet Online?
Direct Chemist Outlet Online sells on its own website, directchemistoutlet.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Direct Chemist Outlet Online?
Gravity by Benchr records a company based in Braeside, Australia, founded in 2006 according to LinkedIn, with 610 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Direct Chemist Outlet Online doing well?
Yes. Gravity by Benchr estimates about 277,500 visits to directchemistoutlet.com.au in September 2026, down 9% in a month and up 9% over three months. Direct Chemist Outlet Online ranks #13 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Direct Chemist Outlet Online use?
Gravity by Benchr identifies directchemistoutlet.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Direct Chemist Outlet Online spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Direct Chemist Outlet Online on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Direct Chemist Outlet Online ranks #13 of 6,103 by estimated traffic. Its closest competitors on the same market are Chemist Warehouse, Your Discount Chemist, Discount Chemist, Pharmacy Online, TerryWhite Chemmart. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Direct Chemist Outlet Online.