Brand page · Personal Care · Sweden
Direkt Optik: 41.2K visits a month, 14 active Meta ads, Gravity score 501.
Direkt Optik — Direkt Optik is an optical retail chain that sells glasses and contact lenses, offering products from leading suppliers and providing eye examinations and related services. In September 2026 direktoptik.se drew an estimated 41.2K visits, down 24% on the month before. It ranks #46 of 830 Personal Care brands in Sweden and holds a 1.6 Trustpilot rating over 57 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Personal Care brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Direkt Optik is an optical retail chain that sells glasses and contact lenses, offering products from leading suppliers and providing eye examinations and related services.
01 · Traffic
How much traffic Direkt Optik gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Direkt Optik drew an estimated 41.2K visits in September 2026, down 24% on the month before and down 1% over three months.
- Worldwide#200,730of 4.5M sites · Top 5%
- In Sweden#1,517of 27.3K sites · Top 10%
- Personal Care, worldwide#10,225of 215,119 brands · Top 5%
- Personal Care, Sweden#46of 830 brands · Top 10%
41.2K
estimated visits in September
1 mo ▼ −23.7%4 mo ▼ −0.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Direkt Optik.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Direkt Optik holds 1.6 out of 5 on Trustpilot over 57 reviews, 10 of them in the last twelve months: 30% of customers give five stars and 61% one star. That volume places Direkt Optik in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Direkt Optik sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Direkt Optik's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Direkt Optik in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Direkt Optik is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Direkt Optik runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2023 (image, text, video).
Få 50% på ett par glasögon!Direkt Optik1 Sept 2026image
3 för 1 erbjudandetDirekt Optik30 Aug 2026image
3 för 1 erbjudandetDirekt Optik26 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Direkt Optik ABverified
Text ad21 Oct 2026Direkt Optik ABverified
Text ad21 Oct 2026Direkt Optik ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Direkt Optik.
The creators who tag @direktoptiksverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Direkt Optik competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Direkt Optik among Personal Care brands in Sweden. The closest is lensway.no, then imeime 隱形眼鏡時尚美瞳，一站式滿足隱形眼鏡的選擇, Lentiamo, alensa.it, Viallure, AIDAI 愛戴｜隱形眼鏡與線上配鏡首選品牌.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lensway.nolensway.no | |||||||
| imeime 隱形眼鏡時尚美瞳，一站式滿足隱形眼鏡的選擇imeime-cl.com | |||||||
| Lentiamolentiamo.de | |||||||
| alensa.italensa.it | |||||||
| Viallureviallure.com.br | |||||||
| AIDAI 愛戴｜隱形眼鏡與線上配鏡首選品牌ai-dai.com |
07 · Company
The company behind Direkt Optik.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Direkt Optik is a company based in Sweden, founded in 1992 according to LinkedIn. It employs about 73 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1992, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 73 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- direktoptik.se · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Direkt Optik
What people ask Google about Direkt Optik.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Direkt Optik legit?
According to Gravity by Benchr, Direkt Optik is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 73 people on LinkedIn, it has 604 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Direkt Optik?
Customers rate Direkt Optik 1.6 out of 5 on Trustpilot over 57 reviews, 10 of them in the last twelve months: 30% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Direkt Optik known for?
Direkt Optik is an optical retail chain that sells glasses and contact lenses, offering products from leading suppliers and providing eye examinations and related services. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Direkt Optik promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Direkt Optik advertises on Facebook and Instagram and on Google, where its offers often run. Check direktoptik.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Direkt Optik?
Direkt Optik sells on its own website, direktoptik.se, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Direkt Optik?
Gravity by Benchr records a company based in Sweden, founded in 1992 according to LinkedIn, with 73 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Direkt Optik growing?
Not at the moment. Gravity by Benchr estimates about 41,200 visits to direktoptik.se in September 2026, down 24% in a month and down 1% over three months. Direkt Optik ranks #46 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Direkt Optik use?
Gravity by Benchr identifies direktoptik.se as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Direkt Optik's ad budget?
Gravity by Benchr does not publish a spend figure for Direkt Optik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Direkt Optik ranks #46 of 830 by estimated traffic. Its closest competitors on the same market are lensway.no, imeime 隱形眼鏡時尚美瞳，一站式滿足隱形眼鏡的選擇, Lentiamo, alensa.it, Viallure. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Direkt Optik.