Brand page · Beds & Accessories · United Kingdom
Divan Base Direct®: 45.3K visits a month, 18 active Meta ads, Gravity score 547.
Divan Base Direct® — Divan Base Direct® is a UK-based retailer that sells divan beds, divan bed bases with storage, matching headboards, and supportive mattresses. In September 2026 divanbasedirect.co.uk drew an estimated 45.3K visits, down 30% on the month before. It ranks #33 of 592 Beds & Accessories brands in United Kingdom and holds a 4.5 Trustpilot rating over 6,203 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 42 peers: Beds & Accessories brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Divan Base Direct® is a UK-based retailer that sells divan beds, divan bed bases with storage, matching headboards, and supportive mattresses.
01 · Traffic
How much traffic Divan Base Direct® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Divan Base Direct® drew an estimated 45.3K visits in September 2026, down 30% on the month before and down 36% over three months.
- Worldwide#185,060of 4.5M sites · Top 5%
- In United Kingdom#9,718of 192K sites · Top 10%
- Beds & Accessories, worldwide#661of 14,534 brands · Top 5%
- Beds & Accessories, United Kingdom#33of 592 brands · Top 10%
45.3K
estimated visits in September
1 mo ▼ −29.6%4 mo ▼ −36.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Divan Base Direct®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Divan Base Direct® holds 4.5 out of 5 on Trustpilot over 6,203 reviews, 221 of them in the last twelve months: 88% of customers give five stars and 3% one star. That volume places Divan Base Direct® in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Bedroom Furniture Store Mattress Store Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Divan Base Direct® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Divan Base Direct® sells on Shopify, 92% of its catalogue in stock. The best seller is Grandeur Luxury End Lift Ottoman Divan Bed Base, at £244.95–£614.95, followed by Grandeur Reinforced Platform Top Divan Bed Base Only and Grandeur Platform Top Divan Bed Base Only.
#1Grandeur Luxury End Lift Ottoman Divan Bed BaseDivan Base Direct®£244.95–£614.95In stock
#2Grandeur Reinforced Platform Top Divan Bed Base OnlyDivan Base Direct®£149.95–£524.95In stock
#3Grandeur Platform Top Divan Bed Base OnlyDivan Base Direct®£99.95–£464.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Divan Base Direct® in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 33% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$575.69
- Currency
- GBP
04 · Ads
What Divan Base Direct® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Divan Base Direct® runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Premium Feel, Smart PriceDivan Base Direct23 Sept 2026image
Premium UK-made bedsDivan Base Direct23 Sept 2026image
Premium UK-made mattressesDivan Base Direct16 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Best Place Media Limitedverified
Text ad21 Oct 2026Best Place Media Limitedverified
Text ad21 Oct 2026Best Place Media Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Divan Base Direct®.
The creators who tag @divanbasedirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Divan Base Direct® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Divan Base Direct® among Beds & Accessories brands in United Kingdom. The closest is Beds Online Store, then Midas Beds, Comfybedss, British Bed Co, Elliots Beds, Bed Choices.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beds Online Storebedsonlinestore.co.uk | |||||||
| Midas Bedsmidasbeds.co.uk | |||||||
| Comfybedsscomfybedss.co.uk | |||||||
| British Bed Cobritishbedco.co.uk | |||||||
| Elliots Bedselliotsbeds.co.uk | |||||||
| Bed Choicesbedchoices.co.uk |
07 · Company
The company behind Divan Base Direct®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Divan Base Direct® is a company based in Birmingham, United Kingdom, founded in 1960 according to LinkedIn, on a domain registered in September 2016. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Birmingham
- Founded
- 1960, per LinkedIn
- Domain registered
- 19 Sept 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- divanbasedirect.co.uk · Shopify · GBP
- Catalogue
- 492 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Divan Base Direct®
What people ask Google about Divan Base Direct®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Divan Base Direct® legit?
According to Gravity by Benchr, Divan Base Direct® is a brand based in Birmingham, United Kingdom: its website has existed since September 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 1,074 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Divan Base Direct®?
Customers rate Divan Base Direct® 4.5 out of 5 on Trustpilot over 6,203 reviews, 221 of them in the last twelve months: 88% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Divan Base Direct®?
Divan Base Direct® is a UK-based retailer that sells divan beds, divan bed bases with storage, matching headboards, and supportive mattresses. Gravity by Benchr classifies it under Beds & Accessories, with Beds & Bed Frames making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Divan Base Direct® prices: how much is it?
Divan Base Direct®'s best seller, Grandeur Luxury End Lift Ottoman Divan Bed Base, sells from £244.95 to £614.95 on divanbasedirect.co.uk. 92% of the catalogue is in stock. Gravity does not track prices daily: check divanbasedirect.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Divan Base Direct® promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Divan Base Direct® advertises on Facebook and Instagram and on Google, where its offers often run. Check divanbasedirect.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Divan Base Direct®?
Divan Base Direct® sells on its own website, divanbasedirect.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Divan Base Direct®?
Gravity by Benchr records a company based in Birmingham, United Kingdom, founded in 1960 according to LinkedIn, on a domain registered in 2016, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Divan Base Direct® growing?
Not at the moment. Gravity by Benchr estimates about 45,300 visits to divanbasedirect.co.uk in September 2026, down 30% in a month and down 36% over three months. Divan Base Direct® ranks #33 of 592 Beds & Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Divan Base Direct® use?
Gravity by Benchr identifies divanbasedirect.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Divan Base Direct® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Divan Base Direct® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in United Kingdom?
Among Beds & Accessories brands in United Kingdom in the Gravity by Benchr index, Divan Base Direct® ranks #33 of 592 by estimated traffic. Its closest competitors on the same market are Beds Online Store, Midas Beds, Comfybedss, British Bed Co, Elliots Beds. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Divan Base Direct®.