Brand page · Personal Care · India
Dot & Key: 4.2M visits a month, 904 active Meta ads, Gravity score 671.
Dot & Key — Dot & Key is an award-winning skincare company that offers natural and dermatologically tested skincare products. The brand provides advanced skincare solutions that combine the best of nature and science to address various skin concerns and lifestyle needs. In September 2026 dotandkey.com drew an estimated 4.2M visits, up 30% on the month before. It ranks #5 of 2,859 Personal Care brands in India and holds a 2.4 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Personal Care brands in India with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dot & Key is an award-winning skincare company that offers natural and dermatologically tested skincare products. The brand provides advanced skincare solutions that combine the best of nature and science to address various skin concerns and lifestyle needs.
01 · Traffic
How much traffic Dot & Key gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dot & Key drew an estimated 4.2M visits in September 2026, up 30% on the month before and up 44% over three months.
- Worldwide#4,572of 4.5M sites · Top 1%
- In India#253of 164K sites · Top 1%
- Personal Care, worldwide#130of 215,119 brands · Top 1%
- Personal Care, India#5of 2,859 brands · Top 1%
4.2M
estimated visits in September
1 mo ▲ +29.7%4 mo ▲ +44.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dot & Key.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dot & Key holds 2.4 out of 5 on Trustpilot over 21 reviews, 10 of them in the last twelve months: 14% of customers give five stars and 81% one star. That volume places Dot & Key in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Beauty Product Supplier Cosmetics Industry Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dot & Key sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dot & Key sells on Shopify, 99% of its catalogue in stock. The best seller is Vitamin C + E Sunscreen SPF 50+ PA++++ With New-Age UV Filters, at ₹445.00–₹595.00, followed by Strawberry Dew Tinted Sunscreen SPF 50+ PA++++ With New-Age UV Filters and Watermelon Sunscreen SPF 50+ PA++++ With New-Age UV Filters For Oily Skin.
#1Vitamin C + E Sunscreen SPF 50+ PA++++ With New-Age UV FiltersDot & Key₹445.00–₹595.00In stock
#2Strawberry Dew Tinted Sunscreen SPF 50+ PA++++ With New-Age UV FiltersDot & Key₹549.00In stock
#3Watermelon Sunscreen SPF 50+ PA++++ With New-Age UV Filters For Oily SkinDot & Key₹445.00–₹595.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dot & Key in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 87% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$8.34
- Currency
- INR
04 · Ads
What Dot & Key is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dot & Key runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Powered by 4 Vitamin C'sDot & Key7 Oct 2026video
Even-toned & glowing skinDot & Key7 Oct 2026video
Even-toned & glowing skinDot & Key7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Affilienet Ads Pvt Ltdverified
Text ad21 Oct 2026Praveen Singhverified
Text ad21 Oct 2026DOT & KEY WELLNESS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dot & Key.
The creators who tag @dotandkey.skincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Dot & Key competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dot & Key among Personal Care brands in India. The closest is Simple Skincare, then facetheory.com, HYPHEN, typology.com, Dermacy Labs, Bubble.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Simple Skincaresimpleskincare.in | |||||||
| facetheory.comfacetheory.com | |||||||
| HYPHENletshyphen.com | |||||||
| typology.comtypology.com | |||||||
| Dermacy Labsdermacylabs.com | |||||||
| Bubblehellobubble.com |
07 · Company
The company behind Dot & Key.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dot & Key is a company based in Kolkata, India, founded in 2018 according to LinkedIn, on a domain registered in January 2018. It employs about 298 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Kolkata
- Founded
- 2018, per LinkedIn
- Domain registered
- 28 Jan 2018
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 298 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dotandkey.com · Shopify · INR
- Catalogue
- 369 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dot & Key
What people ask Google about Dot & Key.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dot & Key a legit company?
According to Gravity by Benchr, Dot & Key is a brand based in Kolkata, India: its website has existed since January 2018, it sells on a Shopify store, it employs 298 people on LinkedIn, it has 1,145,960 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dot & Key reviews
Customers rate Dot & Key 2.4 out of 5 on Trustpilot over 21 reviews, 10 of them in the last twelve months: 14% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dot & Key known for?
Dot & Key is an award-winning skincare company that offers natural and dermatologically tested skincare products. The brand provides advanced skincare solutions that combine the best of nature and science to address various skin concerns and lifestyle needs. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dot & Key prices: how much is it?
Dot & Key's best seller, Vitamin C + E Sunscreen SPF 50+ PA++++ With New-Age UV Filters, sells from ₹445.00 to ₹595.00 on dotandkey.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check dotandkey.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Dot & Key have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dot & Key advertises on Facebook and Instagram and on Google, where its offers often run. Check dotandkey.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dot & Key?
Dot & Key sells on its own website, dotandkey.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dot & Key?
Gravity by Benchr records a company based in Kolkata, India, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 298 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dot & Key growing?
Yes. Gravity by Benchr estimates about 4,157,100 visits to dotandkey.com in September 2026, up 30% in a month and up 44% over three months. Dot & Key ranks #5 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dot & Key use?
Gravity by Benchr identifies dotandkey.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dot & Key's ad budget?
Gravity by Benchr does not publish a spend figure for Dot & Key on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, Dot & Key ranks #5 of 2,859 by estimated traffic. Its closest competitors on the same market are Simple Skincare, facetheory.com, HYPHEN, typology.com, Dermacy Labs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dot & Key.