Brand page · Personal Care

doterra.com Top 1% worldwide Top 1% in Personal Care
doterra.com·Since 2008

doterra.com: 2.9M visits a month, 29 active Meta ads.

doterra.com — doterra is a company that sells essential oils and natural products for health and wellness, backed by science and real people. In September 2026 doterra.com drew an estimated 2.9M visits, up 14% on the month before. It ranks #16 of 33,626 Personal Care brands and holds a 3.7 Trustpilot rating over 650 reviews.

doterra.com@doterra 1.3MLinkedIn 84.2KTrustpilot 3.7Meta Ad Library 29

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
2.9M
+14% vs. August 2026
Instagram followers
1.3M
6,144 posts · @doterra
Trustpilot
3.7
650 reviews · 91 in 12 months
Meta ads
29
active · on Google since 2021
Products
—
Data not available
Rank in United States
#16
of 33,626 in Personal Care
LinkedIn
84.2K
followers · 8,126 employees
Earned media value
€11.5k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

doterra is a company that sells essential oils and natural products for health and wellness, backed by science and real people.

01 · Traffic

How much traffic doterra.com gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

doterra.com drew an estimated 2.9M visits in September 2026, up 14% on the month before and up 15% over three months.

  • Worldwide#6,128of 4.5M sites · Top 1%
  • In United States#2,083of 1.2M sites · Top 1%
  • Personal Care, worldwide#180of 215,119 brands · Top 1%
  • Personal Care, United States#16of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

2.9M

estimated visits in September

1 mo ▲ +14.0%4 mo ▲ +15.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about doterra.com.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

doterra.com holds 3.7 out of 5 on Trustpilot over 650 reviews, 91 of them in the last twelve months: 60% of customers give five stars and 32% one star. That volume places doterra.com in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.7TrustScore · 650 reviews · 91 in 12 months
Top 20% review volume
5 ★60%
4 ★2%
3 ★1%
2 ★5%
1 ★32%

Fitness and Nutrition Service Aromatherapy Supply Store Wellness Center Vitamin and Supplements Store Aromatherapy Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What doterra.com sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read doterra.com's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care74%
Health Care11%
Health & Beauty9%

The dominant category places doterra.com in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about doterra.com.

The creators who tag @doterra on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @doterra · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who doterra.com competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for doterra.com among Personal Care brands. The closest is Revive Essential Oils, then aroma-zone.com, Plant Therapy, mydoterra.com, bewit.love, Young Living Essential Oils.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Revive Essential Oilsrevive-eo.com
aroma-zone.comaroma-zone.com
Plant Therapyplanttherapy.com
mydoterra.commydoterra.com
bewit.lovebewit.love
Young Living Essential Oilsyoungliving.com
Competitors Gravity finds for doterra.com. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare doterra.com with Revive Essential Oils

07 · Company

The company behind doterra.com.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

doterra.com is an e-commerce brand, founded in 2008 according to LinkedIn, on a domain registered in January 2008. It employs about 8,126 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2008, per LinkedIn
Domain registered
22 Jan 2008
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
8,126 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
doterra.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about doterra.com

What people ask Google about doterra.com.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is doterra.com a legit company?

According to Gravity by Benchr, doterra.com is a brand: its website has existed since January 2008, its Trustpilot profile is claimed by the brand, it employs 8,126 people on LinkedIn, it has 1,296,642 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

doterra.com reviews: is it worth it?

Customers rate doterra.com 3.7 out of 5 on Trustpilot over 650 reviews, 91 of them in the last twelve months: 60% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is doterra.com?

doterra is a company that sells essential oils and natural products for health and wellness, backed by science and real people. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Does doterra.com have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: doterra.com advertises on Facebook and Instagram and on Google, where its offers often run. Check doterra.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns doterra.com?

Gravity by Benchr records a company, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 8,126 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is doterra.com growing?

Yes. Gravity by Benchr estimates about 2,887,500 visits to doterra.com in September 2026, up 14% in a month and up 15% over three months. doterra.com ranks #16 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does doterra.com spend on Meta ads?

Gravity by Benchr does not publish a spend figure for doterra.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, doterra.com ranks #16 of 33,626 by estimated traffic. Its closest competitors on the same market are Revive Essential Oils, aroma-zone.com, Plant Therapy, mydoterra.com, bewit.love. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with doterra.com.