Brand page · Vehicle Parts & Accessories · United States
Drift: 1.9M visits a month, 698 active Meta ads, Gravity score 703.
Drift — Drift is a scent-based home goods company that sells wood, stone and metal car air fresheners and home scent diffusers, offering a subscription service for monthly scent deliveries. In September 2026 drift.co drew an estimated 1.9M visits, up 15% on the month before. It ranks #8 of 15,945 Vehicle Parts & Accessories brands in United States and holds a 3.1 Trustpilot rating over 1,890 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Vehicle Parts & Accessories brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Drift is a scent-based home goods company that sells wood, stone and metal car air fresheners and home scent diffusers, offering a subscription service for monthly scent deliveries.
01 · Traffic
How much traffic Drift gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Drift drew an estimated 1.9M visits in September 2026, up 15% on the month before and up 34% over three months.
- Worldwide#8,533of 4.5M sites · Top 1%
- In United States#2,850of 1.2M sites · Top 1%
- Vehicle Parts & Accessories, worldwide#56of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United States#8of 15,945 brands · Top 1%
1.9M
estimated visits in September
1 mo ▲ +15.4%4 mo ▲ +34.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Drift.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Drift holds 3.1 out of 5 on Trustpilot over 1,890 reviews, 1,730 of them in the last twelve months: 43% of customers give five stars and 38% one star. That volume places Drift in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Flavours, Fragrances and Aroma Supplier Cosmetics and Perfumes Supplier Perfume Store Car Accessories Store Candle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Drift sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Drift sells on Shopify, 100% of its catalogue in stock. The best seller is Wood Car Freshener Scent of the Month, at US$12.95, followed by Wood Car Freshener Gifted and Wood Car Freshener Amber.
#1Wood Car Freshener Scent of the MonthDriftUS$12.95In stock
Wood Car Freshener GiftedDriftUS$10.95In stock
Wood Car Freshener AmberDriftUS$12.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Drift in its comparison group.
- Average rating
- 4.09 / 5
- Rated products
- 89% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$30.00
- Currency
- USD
04 · Ads
What Drift is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Drift runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Scent Your Home Todaydrift8 Oct 2026video
🔥 Up to 34% OFF — meet the car freshener everyone is switching to ✔️ Clean ingredients ✔️ Free shippingdrift8 Oct 2026video
Scent Your Home Todaydrift8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Scentbird, Inc.verified
Text ad20 Oct 2026Scentbird, Inc.verified
Image ad20 Oct 2026Scentbird, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Drift.
The creators who tag @driftgoods on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @driftgoods on Instagram, led by Scentbird (883K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SScentbird@scentbird · 🇺🇸 US | Cinema series pop culture Creator | 883K | 0.3% | 1 | Tagged @driftgoods |
06 · Competitors according to Gravity
Who Drift competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Drift among Vehicle Parts & Accessories brands in United States. The closest is ohscent.com, then Yankee Candle®, FLORANC 온라인 스토어, Bombay Musk™, ÉCLAT, homeofhomefragrance.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ohscent.comohscent.com | |||||||
| Yankee Candle®yankeecandle.com | |||||||
| FLORANC 온라인 스토어floranc.com | |||||||
| Bombay Musk™bombaymusk.com | |||||||
| ÉCLATeclat.de | |||||||
| homeofhomefragrance.co.ukhomeofhomefragrance.co.uk |
07 · Company
The company behind Drift.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Drift is a company based in Somerset, United States, founded in 2016 according to LinkedIn, on a domain registered in July 2010. It employs about 30 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Somerset
- Founded
- 2016, per LinkedIn
- Domain registered
- 20 Jul 2010
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- drift.co · Shopify · USD
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Drift
What people ask Google about Drift.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Drift legit?
According to Gravity by Benchr, Drift is a brand based in Somerset, United States: its website has existed since July 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 437,641 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Drift reviews: is it worth it?
Customers rate Drift 3.1 out of 5 on Trustpilot over 1,890 reviews, 1,730 of them in the last twelve months: 43% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Drift?
Drift is a scent-based home goods company that sells wood, stone and metal car air fresheners and home scent diffusers, offering a subscription service for monthly scent deliveries. Gravity by Benchr classifies it under Vehicle Parts & Accessories, with Vehicle Maintenance, Care & Decor making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Drift cost?
Drift's best seller, Wood Car Freshener Scent of the Month, sells US$12.95 on drift.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check drift.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Drift discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Drift advertises on Facebook and Instagram and on Google, where its offers often run. Check drift.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Drift?
Drift sells on its own website, drift.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Drift?
Gravity by Benchr records a company based in Somerset, United States, founded in 2016 according to LinkedIn, on a domain registered in 2010, with 30 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Drift doing well?
Yes. Gravity by Benchr estimates about 1,919,400 visits to drift.co in September 2026, up 15% in a month and up 34% over three months. Drift ranks #8 of 15,945 Vehicle Parts & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Drift use?
Gravity by Benchr identifies drift.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Drift spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Drift on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in United States?
Among Vehicle Parts & Accessories brands in United States in the Gravity by Benchr index, Drift ranks #8 of 15,945 by estimated traffic. Its closest competitors on the same market are ohscent.com, Yankee Candle®, FLORANC 온라인 스토어, Bombay Musk™, ÉCLAT. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Drift.