Brand page · Personal Care · United States

Drunk Elephant Top 1% worldwide Top 5% in United States Top 1% in Personal Care Top 1% in Personal Care in United States
drunkelephant.com·🇺🇸 United States· Salesforce_commerce·Since 2010

Drunk Elephant: 247K visits a month, 20 active Meta ads.

Drunk Elephant — Drunk Elephant is a skincare brand that creates biocompatible skincare products using ingredients that benefit skin health and avoiding ingredients they believe cause skin issues. In September 2026 drunkelephant.com drew an estimated 247K visits, down 1% on the month before. It ranks #333 of 33,626 Personal Care brands in United States and holds a 2.5 Trustpilot rating over 102 reviews.

drunkelephant.com@drunkelephant 1.9MYouTube 105KFacebookLinkedIn 74.1KTrustpilot 2.5Meta Ad Library 20

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026

Estimated traffic
247K
−1% vs. August 2026
Instagram followers
1.9M
239 posts · @drunkelephant
Trustpilot
2.5
102 reviews · 10 in 12 months
Meta ads
20
active · on Google since 2022
Products
—
Data not available
Rank in United States
#333
of 33,626 in Personal Care
LinkedIn
74.1K
followers · 216 employees
Earned media value
€357.5k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Drunk Elephant is a skincare brand that creates biocompatible skincare products using ingredients that benefit skin health and avoiding ingredients they believe cause skin issues.

01 · Traffic

How much traffic Drunk Elephant gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Drunk Elephant drew an estimated 247K visits in September 2026, down 1% on the month before and down 2% over three months.

  • Worldwide#43,994of 4.5M sites · Top 1%
  • In United States#14,364of 1.2M sites · Top 5%
  • Personal Care, worldwide#1,944of 215,119 brands · Top 1%
  • Personal Care, United States#333of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

247K

estimated visits in September

1 mo ▼ −0.9%4 mo ▼ −2.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Drunk Elephant.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Drunk Elephant holds 2.5 out of 5 on Trustpilot over 102 reviews, 10 of them in the last twelve months: 29% of customers give five stars and 50% one star. That volume places Drunk Elephant in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
2.5TrustScore · 102 reviews · 10 in 12 months
Top 30% review volume
5 ★29%
4 ★6%
3 ★8%
2 ★7%
1 ★50%

Pharmacy Skin Care Clinic

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Drunk Elephant sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Drunk Elephant's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care94%
Health & Beauty1%
Clothing0%

The dominant category places Drunk Elephant in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Drunk Elephant.

The creators who tag @drunkelephant on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @drunkelephant on Instagram, led by Sophie (36.5K followers, 0.5% engagement).

Influencersaccounts tagging @drunkelephant · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSophie@sofieaaee · 🇺🇸 USFashion style luxury Creator36.5K0.5%11Tagged @drunkelephant
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Drunk Elephant competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Drunk Elephant among Personal Care brands in United States. The closest is celimax US, then Anua, facetheory.com, Krème, us.elemis.com, de.caudalie.com.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
celimax UScelimax.us
Anuaanua.com
facetheory.comfacetheory.com
Krèmekreme-paris.com
us.elemis.comus.elemis.com
de.caudalie.comde.caudalie.com
Competitors Gravity finds for Drunk Elephant. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Drunk Elephant with celimax US

07 · Company

The company behind Drunk Elephant.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Drunk Elephant is a company based in United States, founded in 2012 according to LinkedIn, on a domain registered in April 2010. It employs about 216 people, is listed at m_and_a stage.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States
Founded
2012, per LinkedIn
Domain registered
25 Apr 2010
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
216 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
M and a · last deal: series a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
drunkelephant.com · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Drunk Elephant

What people ask Google about Drunk Elephant.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Drunk Elephant legit or a scam?

According to Gravity by Benchr, Drunk Elephant is a brand based in United States: its website has existed since April 2010, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 216 people on LinkedIn, it has 1,945,155 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Drunk Elephant reviews

Customers rate Drunk Elephant 2.5 out of 5 on Trustpilot over 102 reviews, 10 of them in the last twelve months: 29% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Drunk Elephant?

Drunk Elephant is a skincare brand that creates biocompatible skincare products using ingredients that benefit skin health and avoiding ingredients they believe cause skin issues. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Drunk Elephant promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Drunk Elephant advertises on Facebook and Instagram and on Google, where its offers often run. Check drunkelephant.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Drunk Elephant?

Drunk Elephant sells on its own website, drunkelephant.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Drunk Elephant?

Gravity by Benchr records a company based in United States, founded in 2012 according to LinkedIn, on a domain registered in 2010, with 216 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Drunk Elephant doing well?

Not at the moment. Gravity by Benchr estimates about 246,600 visits to drunkelephant.com in September 2026, down 1% in a month and down 2% over three months. Drunk Elephant ranks #333 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Drunk Elephant use?

Gravity by Benchr identifies drunkelephant.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records.

How much does Drunk Elephant spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Drunk Elephant on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Drunk Elephant ranks #333 of 33,626 by estimated traffic. Its closest competitors on the same market are celimax US, Anua, facetheory.com, Krème, us.elemis.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Drunk Elephant.