Brand page · Clothing · United Kingdom
Dubinik: 151K visits a month, 729 active Meta ads, Gravity score 602.
Dubinik — Dubinik is a brand that sells premium men's casual shirts, specializing in flannel and plaid designs with vintage aesthetics and comfortable fabrics. In September 2026 dubinik.com drew an estimated 151K visits, up 58% on the month before. It ranks #1,013 of 97,158 Clothing brands in United Kingdom and holds a 4.4 Trustpilot rating over 237 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dubinik is a brand that sells premium men's casual shirts, specializing in flannel and plaid designs with vintage aesthetics and comfortable fabrics.
01 · Traffic
How much traffic Dubinik gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dubinik drew an estimated 151K visits in September 2026, up 58% on the month before and up 113% over three months.
- Worldwide#66,296of 4.5M sites · Top 5%
- In United States#21,843of 1.2M sites · Top 5%
- Clothing, worldwide#6,154of 459,295 brands · Top 5%
- Clothing, United States#1,013of 97,158 brands · Top 5%
151K
estimated visits in September
1 mo ▲ +57.6%4 mo ▲ +113.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dubinik.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dubinik holds 4.4 out of 5 on Trustpilot over 237 reviews, 201 of them in the last twelve months: 81% of customers give five stars and 13% one star. That volume places Dubinik in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Clothing Store Men's Clothing Store Plus Size Clothing Store Women's Clothing Store Clothing Supplier Printed Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dubinik sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dubinik sells on Shopify, 97% of its catalogue in stock. The best seller is Dubinik® 6 oz Men's Long Sleeve Pearl Snap Midweight Flannel Casual Western Cowboy Plaid Shirts 100% Cotton#36010 Tall s, at £31.00–£32.00, followed by 6oz Mens Midweight Navy Solid Flannel Shirts Long Sleeve Casual Brushed 100% Cotton Shirt#1020 Tall size in stock now! and Dubinik® 6 oz 100% Cotton Mens Flannel Shirts Long Sleeve Plaid Soft Casual Button Down Shirt Men#66024.
#1Dubinik® 6 oz Men's Long Sleeve Pearl Snap Midweight Flannel Casual Western Cowboy Plaid Shirts 100% Cotton#36010 Tall sDubinik£31.00–£32.00In stock
#26oz Mens Midweight Navy Solid Flannel Shirts Long Sleeve Casual Brushed 100% Cotton Shirt#1020 Tall size in stock now!Dubinik£32.00In stock
#3Dubinik® 6 oz 100% Cotton Mens Flannel Shirts Long Sleeve Plaid Soft Casual Button Down Shirt Men#66024Dubinik£31.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dubinik in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 78% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$43.68
- Currency
- GBP
04 · Ads
What Dubinik is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dubinik runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
😽Comfortable 😽Long-lasting 😽Softdubinikflannel.co7 Oct 2026image
Western Readydubinikflannel.co7 Oct 2026image
🏍️ Garage-Ready Casual Shirt | No-Fuss Wrinkle-Free Comfort ✨dubinikflannel.co7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Dubinik Flannel Co. Limitedverified
Image ad21 Oct 2026Dubinik Flannel Co. Limitedverified
Text ad21 Oct 2026Dubinik Flannel Co. Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dubinik.
The creators who tag @dubinik_flannel_co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dubinik_flannel_co on Instagram, led by BAR XP PHOTO (30.5K followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBAR XP PHOTO@bar_xp_photo · 🇨🇦 CA | Photography visual arts Creator | 30.5K | 8.0% | 1 | Tagged @dubinik_flannel_co |
06 · Competitors according to Gravity
Who Dubinik competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dubinik among Clothing brands in United Kingdom. The closest is Dixxon Flannel Co., then legendarywhitetails.com, untld.in, Flag & Anthem, Retro Rifle, Eleven Oasis.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dixxon Flannel Co.dixxon.com | |||||||
| legendarywhitetails.comlegendarywhitetails.com | |||||||
| untld.inuntld.in | |||||||
| Flag & Anthemflagandanthem.com | |||||||
| Retro Rifleretro-rifle.com | |||||||
| Eleven Oasiselevenoasis.com |
07 · Company
The company behind Dubinik.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dubinik is a company based in London, United Kingdom, on a domain registered in June 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 4 Jun 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dubinik.com · Shopify · USD
- Catalogue
- 160 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dubinik
What people ask Google about Dubinik.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dubinik legit?
According to Gravity by Benchr, Dubinik is a brand based in London, United Kingdom: its website has existed since June 2019, it sells on a Shopify store, it has 23,047 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Dubinik?
Customers rate Dubinik 4.4 out of 5 on Trustpilot over 237 reviews, 201 of them in the last twelve months: 81% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dubinik known for?
Dubinik is a brand that sells premium men's casual shirts, specializing in flannel and plaid designs with vintage aesthetics and comfortable fabrics. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dubinik prices: how much is it?
Dubinik's best seller, Dubinik® 6 oz Men's Long Sleeve Pearl Snap Midweight Flannel Casual Western Cowboy Plaid Shirts 100% Cotton#36010 Tall s, sells from £31.00 to £32.00 on dubinik.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check dubinik.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Dubinik discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dubinik advertises on Facebook and Instagram and on Google, where its offers often run. Check dubinik.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dubinik?
Dubinik sells on its own website, dubinik.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dubinik?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dubinik growing?
Yes. Gravity by Benchr estimates about 151,100 visits to dubinik.com in September 2026, up 58% in a month and up 113% over three months. Dubinik ranks #1,013 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dubinik use?
Gravity by Benchr identifies dubinik.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Dubinik spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dubinik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Dubinik ranks #1,013 of 97,158 by estimated traffic. Its closest competitors on the same market are Dixxon Flannel Co., legendarywhitetails.com, untld.in, Flag & Anthem, Retro Rifle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dubinik.