Brand page · Clothing · Sweden
Odd Sailor: 92.5K visits a month, 8 active Meta ads, Gravity score 473.
Odd Sailor — Dunken.se is an online store that sells rock clothing, t-shirts and cool clothes for men and women, including various styles of shirts, hoodies, jackets, pants and accessories. In September 2026 dunken.se drew an estimated 92.5K visits, down 1% on the month before. It ranks #51 of 1,542 Clothing brands in Sweden and holds a 4.1 Trustpilot rating over 385 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dunken.se is an online store that sells rock clothing, t-shirts and cool clothes for men and women, including various styles of shirts, hoodies, jackets, pants and accessories.
01 · Traffic
How much traffic Odd Sailor gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Odd Sailor drew an estimated 92.5K visits in September 2026, down 1% on the month before and down 3% over three months.
- Worldwide#99,149of 4.5M sites · Top 5%
- In Sweden#746of 27.3K sites · Top 5%
- Clothing, worldwide#9,573of 459,295 brands · Top 5%
- Clothing, Sweden#51of 1,542 brands · Top 5%
92.5K
estimated visits in September
1 mo ▼ −1.2%4 mo ▼ −3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Odd Sailor.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Odd Sailor holds 4.1 out of 5 on Trustpilot over 385 reviews, 46 of them in the last twelve months: 71% of customers give five stars and 9% one star. That volume places Odd Sailor in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Odd Sailor sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Odd Sailor's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Odd Sailor in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Odd Sailor is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Odd Sailor runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
Kamouflage T-shirt Streetstyle (Orange camo XXL)Dunken5 Oct 2026image
US T-shirt med sleeve-pockets (L coyote)Dunken14 Sept 2026image
default_collection_headlineDunken12 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Odd Sailor ABverified
Text ad21 Oct 2026Odd Sailor ABverified
Image ad21 Oct 2026Odd Sailor ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Odd Sailor.
The creators who tag @dunken_se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Odd Sailor competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Odd Sailor among Clothing brands in Sweden. The closest is monkhouse.com, then Centre Commercial, Modehaus Zinser, Yeni Koza, sugar, Oxygen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| monkhouse.commonkhouse.com | |||||||
| Centre Commercialcentrecommercial.cc | |||||||
| Modehaus Zinsermode-zinser.de | |||||||
| Yeni Kozayenikoza.com.tr | |||||||
| sugarsugar-net.com | |||||||
| Oxygenoxygenclothing.co.uk |
07 · Company
The company behind Odd Sailor.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Odd Sailor is a company based in Sweden. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dunken.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Odd Sailor
What people ask Google about Odd Sailor.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Odd Sailor legit?
According to Gravity by Benchr, Odd Sailor is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 3 people on LinkedIn, it has 7,281 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Odd Sailor reviews: is it worth it?
Customers rate Odd Sailor 4.1 out of 5 on Trustpilot over 385 reviews, 46 of them in the last twelve months: 71% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Odd Sailor known for?
Dunken.se is an online store that sells rock clothing, t-shirts and cool clothes for men and women, including various styles of shirts, hoodies, jackets, pants and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Odd Sailor promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Odd Sailor advertises on Facebook and Instagram and on Google, where its offers often run. Check dunken.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Odd Sailor?
Gravity by Benchr records a company based in Sweden, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Odd Sailor doing well?
Not at the moment. Gravity by Benchr estimates about 92,500 visits to dunken.se in September 2026, down 1% in a month and down 3% over three months. Odd Sailor ranks #51 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Odd Sailor's ad budget?
Gravity by Benchr does not publish a spend figure for Odd Sailor on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Odd Sailor ranks #51 of 1,542 by estimated traffic. Its closest competitors on the same market are monkhouse.com, Centre Commercial, Modehaus Zinser, Yeni Koza, sugar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Odd Sailor.