Brand page · Food Items · United Kingdom
East at: 95.3K visits a month, 342 active Meta ads, Gravity score 581.
East at — East at Home is a family-run business that makes British Indian Restaurant (BIR) style curry products including sauces, spice kits, and ingredients to help people recreate restaurant-style curry at home. In September 2026 eastathome.com drew an estimated 95.3K visits, up 2% on the month before. It ranks #91 of 5,144 Food Items brands in United Kingdom and holds a 4.3 Trustpilot rating over 180 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
East at Home is a family-run business that makes British Indian Restaurant (BIR) style curry products including sauces, spice kits, and ingredients to help people recreate restaurant-style curry at home.
01 · Traffic
How much traffic East at gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
East at drew an estimated 95.3K visits in September 2026, up 2% on the month before and up 0% over three months.
- Worldwide#97,644of 4.5M sites · Top 5%
- In United Kingdom#5,080of 192K sites · Top 5%
- Food Items, worldwide#2,517of 260,714 brands · Top 1%
- Food Items, United Kingdom#91of 5,144 brands · Top 5%
95.3K
estimated visits in September
1 mo ▲ +1.9%4 mo ▲ +0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about East at.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
East at holds 4.3 out of 5 on Trustpilot over 180 reviews, 128 of them in the last twelve months: 75% of customers give five stars and 11% one star. That volume places East at in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Indian Takeaway Indian Restaurant Food Producer Food Products Supplier Food Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What East at sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
East at sells on Shopify, 100% of its catalogue in stock. The best seller is Masala Curry Sauce, at £3.99, followed by Madras Curry Sauce and Bhuna Curry Sauce.
#1Masala Curry SauceEast at£3.99In stock
#2Madras Curry SauceEast at£3.99In stock
#3Bhuna Curry SauceEast at£3.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places East at in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$5.28
- Currency
- GBP
04 · Ads
What East at is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
East at runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
🔥 35% Off Select Spices!East At Home7 Oct 2026video
🔥 35% Off Select Spices!East At Home6 Oct 2026image
🔥 35% Off Select Spices!East At Home6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ANSURUZ ZAMANverified
Image ad3 Jun 2026ANSURUZ ZAMANverified
Image ad24 Mar 2026ANSURUZ ZAMANverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about East at.
The creators who tag @east_at_home on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who East at competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for East at among Food Items brands in United Kingdom. The closest is Schwartz, then Rafi's Spicebox, Lumberjaxe, Bart Ingredients, Ross & Ross Gifts, Maggie's An African Twist To Your Everyday Dish.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Schwartzschwartz.co.uk | |||||||
| Rafi's Spiceboxspicebox.co.uk | |||||||
| Lumberjaxelumberjaxefoodcompany.co.uk | |||||||
| Bart Ingredientsbart.co.uk | |||||||
| Ross & Ross Giftsrossandrossgifts.co.uk | |||||||
| Maggie's An African Twist To Your Everyday Dishmaggiesafricantwist.com |
07 · Company
The company behind East at.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
East at is a company based in Ashton-under-Lyne, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in March 2021. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Ashton-under-Lyne
- Founded
- 2022, per LinkedIn
- Domain registered
- 11 Mar 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- eastathome.com · Shopify · GBP
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about East at
What people ask Google about East at.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is East at a legit company?
According to Gravity by Benchr, East at is a brand based in Ashton-under-Lyne, United Kingdom: its website has existed since March 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 17,932 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
East at reviews: is it worth it?
Customers rate East at 4.3 out of 5 on Trustpilot over 180 reviews, 128 of them in the last twelve months: 75% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is East at known for?
East at Home is a family-run business that makes British Indian Restaurant (BIR) style curry products including sauces, spice kits, and ingredients to help people recreate restaurant-style curry at home. Gravity by Benchr classifies it under Food Items, with Seasonings & Spices making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is East at expensive?
East at's best seller, Masala Curry Sauce, sells £3.99 on eastathome.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check eastathome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
East at promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: East at advertises on Facebook and Instagram and on Google, where its offers often run. Check eastathome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy East at?
East at sells on its own website, eastathome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns East at?
Gravity by Benchr records a company based in Ashton-under-Lyne, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in 2021, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is East at doing well?
Yes. Gravity by Benchr estimates about 95,300 visits to eastathome.com in September 2026, up 2% in a month and up 0% over three months. East at ranks #91 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does East at use?
Gravity by Benchr identifies eastathome.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does East at spend on Meta ads?
Gravity by Benchr does not publish a spend figure for East at on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, East at ranks #91 of 5,144 by estimated traffic. Its closest competitors on the same market are Schwartz, Rafi's Spicebox, Lumberjaxe, Bart Ingredients, Ross & Ross Gifts. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with East at.