Brand page · Jewelry · United States
Effy Jewelry: 261K visits a month, 224 active Meta ads, Gravity score 618.
Effy Jewelry — Effy Jewelry is a jewelry line established in 1979 by designer Effy Hematian, known for handcrafted pieces and trend-defining artistry. In September 2026 effyjewelry.com drew an estimated 261K visits, up 21% on the month before. It ranks #137 of 33,382 Jewelry brands in United States and holds a 3.9 Trustpilot rating over 6,086 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Effy Jewelry is a jewelry line established in 1979 by designer Effy Hematian, known for handcrafted pieces and trend-defining artistry.
01 · Traffic
How much traffic Effy Jewelry gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Effy Jewelry drew an estimated 261K visits in September 2026, up 21% on the month before and up 3% over three months.
- Worldwide#41,925of 4.5M sites · Top 1%
- In United States#13,664of 1.2M sites · Top 5%
- Jewelry, worldwide#699of 132,285 brands · Top 1%
- Jewelry, United States#137of 33,382 brands · Top 1%
261K
estimated visits in September
1 mo ▲ +21.1%4 mo ▲ +3.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Effy Jewelry.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Effy Jewelry holds 3.9 out of 5 on Trustpilot over 6,086 reviews, 49 of them in the last twelve months: 81% of customers give five stars and 6% one star. That volume places Effy Jewelry in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Effy Jewelry sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Effy Jewelry sells on Shopify, 96% of its catalogue in stock. The best seller is Jewelry Cleaner, at US$19.99, followed by 925 Sterling Silver Lapis Lazuli Cocktail Ring, 13.85 TCW and Rose Plated Sterling Silver Diamond Hearts Tennis Bracelet.
#1Jewelry CleanerEffy JewelryUS$19.99In stock
#2925 Sterling Silver Lapis Lazuli Cocktail Ring, 13.85 TCWEffy JewelryUS$357.00In stock
#3Rose Plated Sterling Silver Diamond Hearts Tennis BraceletEffy JewelryUS$295.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Effy Jewelry in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 4% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$3,350.00
- Currency
- USD
04 · Ads
What Effy Jewelry is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Effy Jewelry runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Up to 35% off Sitewide Is LiveEffy Jewelry8 Oct 2026image
Up to 35% off Sitewide Is LiveEffy Jewelry8 Oct 2026image
Use Code VIP35 for Up to 35% OffEffy Jewelry8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Effy Worldwide Corpverified
Video ad21 Oct 2026Effy Worldwide Corpverified
Text ad21 Oct 2026Effy Worldwide Corpverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Effy Jewelry.
The creators who tag @effyjewelry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @effyjewelry on Instagram, led by Tracy Shapoff (17.2K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTracy Shapoff@tracyshapoff · 🇺🇸 US | Fashion style luxury Creator | 17.2K | 0.7% | 2 | Tagged @effyjewelry |
06 · Competitors according to Gravity
Who Effy Jewelry competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Effy Jewelry among Jewelry brands in United States. The closest is Awe Inspired, then ete ONLINE STORE, Kyocera Jewelry Online Store, bluespirit.com, FK Jewellers, JTV.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Awe Inspiredaweinspired.com | |||||||
| ete ONLINE STOREeteweb.com | |||||||
| Kyocera Jewelry Online Storekyocera-jewelry.com | |||||||
| bluespirit.combluespirit.com | |||||||
| FK Jewellersfkjewellers.com | |||||||
| JTVjtv.com |
07 · Company
The company behind Effy Jewelry.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Effy Jewelry is a company based in New York, United States, on a domain registered in August 2007. It employs about 1,154 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 28 Aug 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,154 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- effyjewelry.com · Shopify · USD
- Catalogue
- 243 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Effy Jewelry
What people ask Google about Effy Jewelry.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Effy Jewelry a legit company?
According to Gravity by Benchr, Effy Jewelry is a brand based in New York, United States: its website has existed since August 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,154 people on LinkedIn, it has 815,250 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Effy Jewelry reviews: is it worth it?
Customers rate Effy Jewelry 3.9 out of 5 on Trustpilot over 6,086 reviews, 49 of them in the last twelve months: 81% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Effy Jewelry?
Effy Jewelry is a jewelry line established in 1979 by designer Effy Hematian, known for handcrafted pieces and trend-defining artistry. Gravity by Benchr classifies it under Jewelry, with Rings making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Effy Jewelry expensive?
Effy Jewelry's best seller, Jewelry Cleaner, sells US$19.99 on effyjewelry.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check effyjewelry.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Effy Jewelry promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Effy Jewelry advertises on Facebook and Instagram and on Google, where its offers often run. Check effyjewelry.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Effy Jewelry?
Effy Jewelry sells on its own website, effyjewelry.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Effy Jewelry?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2007, with 1,154 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Effy Jewelry doing well?
Yes. Gravity by Benchr estimates about 261,100 visits to effyjewelry.com in September 2026, up 21% in a month and up 3% over three months. Effy Jewelry ranks #137 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Effy Jewelry use?
Gravity by Benchr identifies effyjewelry.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Effy Jewelry spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Effy Jewelry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Effy Jewelry ranks #137 of 33,382 by estimated traffic. Its closest competitors on the same market are Awe Inspired, ete ONLINE STORE, Kyocera Jewelry Online Store, bluespirit.com, FK Jewellers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Effy Jewelry.