Brand page · Shelving · Sweden
Elfa: 204K visits a month, 46 active Meta ads.
Elfa — Elfa Sverige is a Swedish company that manufactures storage systems including customizable shelves, drawers and sliding doors for homes. In September 2026 elfa.com drew an estimated 204K visits, up 6% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Elfa Sverige is a Swedish company that manufactures storage systems including customizable shelves, drawers and sliding doors for homes.
01 · Traffic
How much traffic Elfa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Elfa drew an estimated 204K visits in September 2026, up 6% on the month before and up 33% over three months.
- Worldwide#51,603of 4.5M sites · Top 5%
- In Sweden#404of 27.3K sites · Top 5%
- Shelving, worldwide#9of 1,299 brands · Top 1%
- Shelving, Sweden—Data not available
204K
estimated visits in September
1 mo ▲ +6.1%4 mo ▲ +33.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Elfa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Elfa holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Shelving Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Elfa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Elfa's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Elfa in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Elfa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Elfa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Så går ett planeringsmöte till 👉Elfa Sverige10 Oct 2026image
Upptäck smart förvaring! 👉Elfa Sverige8 Oct 2026image
Kostnadsfritt planeringsmöteElfa Sverige1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Elfa International ABverified
Text ad21 Oct 2026Elfa International ABverified
Text ad21 Oct 2026Elfa International ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Elfa.
The creators who tag @elfa.sverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Elfa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Elfa among Shelving brands in Sweden. The closest is EasyClosets, then REGALRAUM, Modular Closets, e-1.ru, Sharps, nankaiplywood.co.jp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| EasyClosetseasyclosets.com | |||||||
| REGALRAUMregalraum.com | |||||||
| Modular Closetsmodularclosets.com | |||||||
| e-1.rue-1.ru | |||||||
| Sharpssharps.co.uk | |||||||
| nankaiplywood.co.jpnankaiplywood.co.jp |
07 · Company
The company behind Elfa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Elfa is a company based in Sweden, founded in 1948 according to LinkedIn, on a domain registered in November 1997. It employs about 159 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1948, per LinkedIn
- Domain registered
- 24 Nov 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 159 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- elfa.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Elfa
What people ask Google about Elfa.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Elfa a legit company?
According to Gravity by Benchr, Elfa is a brand based in Sweden: its website has existed since November 1997, it employs 159 people on LinkedIn, it has 11,564 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Elfa?
Elfa Sverige is a Swedish company that manufactures storage systems including customizable shelves, drawers and sliding doors for homes. Gravity by Benchr classifies it under Shelving. Source: Gravity by Benchr product classification.
Is there a Elfa discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Elfa advertises on Facebook and Instagram and on Google, where its offers often run. Check elfa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Elfa?
Gravity by Benchr records a company based in Sweden, founded in 1948 according to LinkedIn, on a domain registered in 1997, with 159 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Elfa doing well?
Yes. Gravity by Benchr estimates about 203,800 visits to elfa.com in September 2026, up 6% in a month and up 33% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Elfa's ad budget?
Gravity by Benchr does not publish a spend figure for Elfa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Elfa.