Brand page · Electronics Accessories · Iceland
ELKO: 560K visits a month, 7 active Meta ads.
ELKO — ELKO is Iceland's largest electrical appliance retailer offering a wide selection of home appliances, audio and video equipment, mobile phones, computers, gaming products, cables, smart home devices, and various other items. The company operates five physical stores and provides nationwide delivery services. In September 2026 elko.is drew an estimated 560K visits, down 8% on the month before.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
ELKO is Iceland's largest electrical appliance retailer offering a wide selection of home appliances, audio and video equipment, mobile phones, computers, gaming products, cables, smart home devices, and various other items. The company operates five physical stores and provides nationwide delivery services.
01 · Traffic
How much traffic ELKO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ELKO drew an estimated 560K visits in September 2026, down 8% on the month before and up 19% over three months.
- Worldwide#22,715of 4.5M sites · Top 1%
- In Iceland#1of 1.1K sites · Top 1%
- Electronics Accessories, worldwide#334of 56,814 brands · Top 1%
- Electronics Accessories, Iceland—Data not available
560K
estimated visits in September
1 mo ▼ −7.9%4 mo ▲ +18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ELKO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ELKO holds 3.6 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 0% one star.
Cell Phone Accessory Store Electronics Store Duty-Free Store Cell Phone Store Appliance Store Computer and Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ELKO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ELKO's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ELKO in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ELKO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ELKO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Tækifærin eru í ELKO.ELKO5 Oct 2026video
Sjá nánar á elko.isELKO5 Oct 2026video
Chat with usELKO3 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Elko ehfverified
Text ad19 Oct 2026Elko ehfverified
Text ad19 Oct 2026Elko ehfverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ELKO.
The creators who tag @elko.is on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @elko.is on Instagram, led by Erna Hrund Hermannsdottir (14K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EErna Hrund Hermannsdottir@ernahrund · 🇮🇸 IS | Beauty cosmetics skincare Creator | 14K | 1.2% | 1 | Tagged @elko.is |
06 · Competitors according to Gravity
Who ELKO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ELKO among Electronics Accessories brands in Iceland. The closest is elkjop.no, then elgiganten.dk, Elon Norge, mediamarkt.es, Worten.es, Radio Popular.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| elkjop.noelkjop.no | |||||||
| elgiganten.dkelgiganten.dk | |||||||
| Elon Norgeelon.no | |||||||
| mediamarkt.esmediamarkt.es | |||||||
| Worten.esworten.es | |||||||
| Radio Popularradiopopular.pt |
07 · Company
The company behind ELKO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ELKO is a company based in Iceland, founded in 1998 according to LinkedIn, on a domain registered in March 1998. It employs about 164 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇸 Iceland
- Founded
- 1998, per LinkedIn
- Domain registered
- 4 Mar 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 164 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- elko.is
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ELKO
What people ask Google about ELKO.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ELKO legit?
According to Gravity by Benchr, ELKO is a brand based in Iceland: its website has existed since March 1998, its Trustpilot profile is claimed by the brand, it employs 164 people on LinkedIn, it has 19,759 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is ELKO?
ELKO is Iceland's largest electrical appliance retailer offering a wide selection of home appliances, audio and video equipment, mobile phones, computers, gaming products, cables, smart home devices, and various other items. The company operates five physical stores and provides nationwide delivery services. Gravity by Benchr classifies it under Electronics Accessories. Source: Gravity by Benchr product classification.
Is there a ELKO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ELKO advertises on Facebook and Instagram and on Google, where its offers often run. Check elko.is for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns ELKO?
Gravity by Benchr records a company based in Iceland, founded in 1998 according to LinkedIn, on a domain registered in 1998, with 164 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ELKO growing?
Yes. Gravity by Benchr estimates about 559,800 visits to elko.is in September 2026, down 8% in a month and up 19% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is ELKO's ad budget?
Gravity by Benchr does not publish a spend figure for ELKO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ELKO.