Brand page · Linens & Bedding · Netherlands
Ella Sleeps: 37K visits a month, 360 active Meta ads, Gravity score 634.
Ella Sleeps — Ella Sleeps is a Dutch company that sells sleep products including weighted blankets, orthopedic pillows, and mattress toppers to improve sleep quality and physical well-being. In September 2026 ellasleeps.com drew an estimated 37K visits, up 61% on the month before. It ranks #19 of 335 Linens & Bedding brands in Netherlands and holds a 4.5 Trustpilot rating over 567 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Linens & Bedding brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ella Sleeps is a Dutch company that sells sleep products including weighted blankets, orthopedic pillows, and mattress toppers to improve sleep quality and physical well-being.
01 · Traffic
How much traffic Ella Sleeps gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ella Sleeps drew an estimated 37K visits in September 2026, up 61% on the month before and down 1% over three months.
- Worldwide#219,711of 4.5M sites · Top 5%
- In Netherlands#3,146of 78.6K sites · Top 5%
- Linens & Bedding, worldwide#1,134of 24,680 brands · Top 5%
- Linens & Bedding, Netherlands#19of 335 brands · Top 10%
37K
estimated visits in September
1 mo ▲ +61.4%4 mo ▼ −0.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ella Sleeps.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ella Sleeps holds 4.5 out of 5 on Trustpilot over 567 reviews, 239 of them in the last twelve months: 75% of customers give five stars and 6% one star. That volume places Ella Sleeps in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Linens Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ella Sleeps sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ella Sleeps sells on Shopify, 95% of its catalogue in stock. The best seller is Ella Weighted Blanket Child, at €46.95–€49.95, followed by Ella Weighted Blanket - Gray and Medium Mattress Topper - 7 cm.
#1Ella Weighted Blanket ChildElla Sleeps€46.95–€49.95In stock
#2Ella Weighted Blanket - GrayElla Sleeps€52.99–€84.95In stock
#3Medium Mattress Topper - 7 cmElla Sleeps€89.95–€164.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ella Sleeps in its comparison group.
- Average rating
- 4.42 / 5
- Rated products
- 100% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$67.19
- Currency
- EUR
04 · Ads
What Ella Sleeps is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ella Sleeps runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Hotelbed gevoel op je eigen matrasElla Sleeps8 Oct 2026video
Hotelbed gevoel op je eigen matrasElla Sleeps8 Oct 2026image
Hotelbed gevoel op je eigen matrasElla Sleeps8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Roots & Branches B.V.verified
Image ad20 Oct 2026Roots & Branches B.V.verified
Text ad20 Oct 2026Roots & Branches B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ella Sleeps.
The creators who tag @ellasleeps_com on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Ella Sleeps competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ella Sleeps among Linens & Bedding brands in Netherlands. The closest is SUITE702, then Comfeur, sleepcomfynl, Slaapspeciaal, Y-not, zachtbeddengoed.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SUITE702suite702.com | |||||||
| Comfeurcomfeur.nl | |||||||
| sleepcomfynlsleepcomfy.nl | |||||||
| Slaapspeciaalslaapspeciaal.nl | |||||||
| Y-notynot-dreambig.de | |||||||
| zachtbeddengoed.nlzachtbeddengoed.nl |
07 · Company
The company behind Ella Sleeps.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ella Sleeps is a company based in Tilburg, Netherlands, founded in 2018 according to LinkedIn, on a domain registered in April 2023. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Tilburg
- Founded
- 2018, per LinkedIn
- Domain registered
- 5 Apr 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ellasleeps.com · Shopify · EUR
- Catalogue
- 13 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ella Sleeps
What people ask Google about Ella Sleeps.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ella Sleeps legit or a scam?
According to Gravity by Benchr, Ella Sleeps is a brand based in Tilburg, Netherlands: its website has existed since April 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 2,087 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Ella Sleeps?
Customers rate Ella Sleeps 4.5 out of 5 on Trustpilot over 567 reviews, 239 of them in the last twelve months: 75% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ella Sleeps?
Ella Sleeps is a Dutch company that sells sleep products including weighted blankets, orthopedic pillows, and mattress toppers to improve sleep quality and physical well-being. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Ella Sleeps cost?
Ella Sleeps' best seller, Ella Weighted Blanket Child, sells from €46.95 to €49.95 on ellasleeps.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check ellasleeps.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Ella Sleeps discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ella Sleeps advertises on Facebook and Instagram and on Google, where its offers often run. Check ellasleeps.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Ella Sleeps?
Ella Sleeps sells on its own website, ellasleeps.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ella Sleeps?
Gravity by Benchr records a company based in Tilburg, Netherlands, founded in 2018 according to LinkedIn, on a domain registered in 2023, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ella Sleeps growing?
Not at the moment. Gravity by Benchr estimates about 37,000 visits to ellasleeps.com in September 2026, up 61% in a month and down 1% over three months. Ella Sleeps ranks #19 of 335 Linens & Bedding brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ella Sleeps use?
Gravity by Benchr identifies ellasleeps.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Ella Sleeps' ad budget?
Gravity by Benchr does not publish a spend figure for Ella Sleeps on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Netherlands?
Among Linens & Bedding brands in Netherlands in the Gravity by Benchr index, Ella Sleeps ranks #19 of 335 by estimated traffic. Its closest competitors on the same market are SUITE702, Comfeur, sleepcomfynl, Slaapspeciaal, Y-not. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ella Sleeps.