Brand page · Kitchen & Dining · United Kingdom
Emma Bridgewater: 561K visits a month, 256 active Meta ads, Gravity score 630.
Emma Bridgewater — Emma Bridgewater is a British company known for hand-decorated pottery and homeware made in Stoke-on-Trent, including mugs, teapots, and lifestyle products. In September 2026 emmabridgewater.co.uk drew an estimated 561K visits, up 23% on the month before. It ranks #13 of 6,546 Kitchen & Dining brands in United Kingdom and holds a 4.5 Trustpilot rating over 84,879 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 106 peers: Kitchen & Dining brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Emma Bridgewater is a British company known for hand-decorated pottery and homeware made in Stoke-on-Trent, including mugs, teapots, and lifestyle products.
01 · Traffic
How much traffic Emma Bridgewater gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Emma Bridgewater drew an estimated 561K visits in September 2026, up 23% on the month before and down 5% over three months.
- Worldwide#22,671of 4.5M sites · Top 1%
- In United Kingdom#978of 192K sites · Top 1%
- Kitchen & Dining, worldwide#409of 145,612 brands · Top 1%
- Kitchen & Dining, United Kingdom#13of 6,546 brands · Top 1%
561K
estimated visits in September
1 mo ▲ +22.8%4 mo ▼ −4.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Emma Bridgewater.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Emma Bridgewater holds 4.5 out of 5 on Trustpilot over 84,879 reviews, 9,295 of them in the last twelve months: 83% of customers give five stars and 6% one star. That volume places Emma Bridgewater in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Emma Bridgewater scores 4.2 over 262 reviews.
Pottery Manufacturer Kitchen Supply Store Home Goods Store Pottery Store Glassware Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Emma Bridgewater sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Emma Bridgewater sells on Shopify, 91% of its catalogue in stock. The best seller is Pottery Painting at the Emma Bridgewater Decorating Studio, at £5.00, followed by Personalised Pink Hearts 1/2 Pint Mug and Personalised Polka Hearts 1/2 Pint Mug.
#1Pottery Painting at the Emma Bridgewater Decorating StudioEmma Bridgewater£5.00In stock
#2Personalised Pink Hearts 1/2 Pint MugEmma Bridgewater£35.00–£72.00In stock
Personalised Polka Hearts 1/2 Pint MugEmma Bridgewater£35.00–£72.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Emma Bridgewater in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 57% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$55.59
- Currency
- GBP
04 · Ads
What Emma Bridgewater is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Emma Bridgewater runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
We know it’s early… but Christmas is coming! ⏳Emma Bridgewater7 Oct 2026video
Shop personalised gifts from Emma BridgewaterEmma Bridgewater7 Oct 2026image
Made for Your Favourite Little GhoulEmma Bridgewater7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Emma Bridgewater LTDverified
Text ad21 Oct 2026Emma Bridgewater LTDverified
Text ad21 Oct 2026BlueVision Interactive Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Emma Bridgewater.
The creators who tag @emma_bridgewater on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @emma_bridgewater on Instagram, led by Claire Goddard (36.6K followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CClaire Goddard@thriftwoodvintagehome · 🇬🇧 GB | Decoration garden diy Creator | 36.6K | 2.4% | 6 | Tagged @emma_bridgewater |
06 · Competitors according to Gravity
Who Emma Bridgewater competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Emma Bridgewater among Kitchen & Dining brands in United Kingdom. The closest is eleanorbowmer.co.uk, then Sophie Allport, creamcornwall.co.uk, MacKenzie-Childs, shop.egan.it, Wedgwood.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| eleanorbowmer.co.ukeleanorbowmer.co.uk | |||||||
| Sophie Allportsophieallport.com | |||||||
| creamcornwall.co.ukcreamcornwall.co.uk | |||||||
| MacKenzie-Childsmackenzie-childs.com | |||||||
| shop.egan.itshop.egan.it | |||||||
| Wedgwoodwedgwood.com |
07 · Company
The company behind Emma Bridgewater.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Emma Bridgewater is a company based in Stoke-on-Trent, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in November 1999. It employs about 170 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Stoke-on-Trent
- Founded
- 1985, per LinkedIn
- Domain registered
- 30 Nov 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 170 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- emmabridgewater.co.uk · Shopify · GBP
- Catalogue
- 551 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Emma Bridgewater
What people ask Google about Emma Bridgewater.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Emma Bridgewater a legit company?
According to Gravity by Benchr, Emma Bridgewater is a brand based in Stoke-on-Trent, United Kingdom: its website has existed since November 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 170 people on LinkedIn, it has 547,459 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Emma Bridgewater?
Customers rate Emma Bridgewater 4.5 out of 5 on Trustpilot over 84,879 reviews, 9,295 of them in the last twelve months: 83% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Emma Bridgewater scores 4.2 over 262 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Emma Bridgewater known for?
Emma Bridgewater is a British company known for hand-decorated pottery and homeware made in Stoke-on-Trent, including mugs, teapots, and lifestyle products. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Emma Bridgewater prices: how much is it?
Emma Bridgewater's best seller, Pottery Painting at the Emma Bridgewater Decorating Studio, sells £5.00 on emmabridgewater.co.uk. 91% of the catalogue is in stock. Gravity does not track prices daily: check emmabridgewater.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Emma Bridgewater have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Emma Bridgewater advertises on Facebook and Instagram and on Google, where its offers often run. Check emmabridgewater.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Emma Bridgewater?
Emma Bridgewater sells on its own website, emmabridgewater.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Emma Bridgewater?
Gravity by Benchr records a company based in Stoke-on-Trent, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in 1999, with 170 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Emma Bridgewater growing?
Not at the moment. Gravity by Benchr estimates about 560,900 visits to emmabridgewater.co.uk in September 2026, up 23% in a month and down 5% over three months. Emma Bridgewater ranks #13 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Emma Bridgewater use?
Gravity by Benchr identifies emmabridgewater.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Emma Bridgewater spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Emma Bridgewater on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, Emma Bridgewater ranks #13 of 6,546 by estimated traffic. Its closest competitors on the same market are eleanorbowmer.co.uk, Sophie Allport, creamcornwall.co.uk, MacKenzie-Childs, shop.egan.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Emma Bridgewater.