Brand page · Building Materials · Canada

End Of The Roll Flooring Centres Top 5% worldwide Top 5% in Canada Top 5% in Building Materials Top 5% in Building Materials in Canada
endoftheroll.com·🇨🇦 Canada· Wordpress·Since 1996

End Of The Roll Flooring Centres: 58.9K visits a month, 65 active Meta ads, Gravity score 624.

End Of The Roll Flooring Centres — End Of The Roll Flooring Centres is a Canadian flooring retailer that offers a wide selection of flooring products including carpet, tile, stone, and wood for both residential and commercial spaces. In September 2026 endoftheroll.com drew an estimated 58.9K visits, down 32% on the month before. It ranks #18 of 535 Building Materials brands in Canada and holds a 4.2 Trustpilot rating over 19 reviews.

endoftheroll.com@endoftheroll_ 5.5KFacebookLinkedIn 1.3KTrustpilot 4.2Meta Ad Library 65

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
58.9K
−32% vs. August 2026
Instagram followers
5.5K
974 posts · @endoftheroll_
Trustpilot
4.2
19 reviews · 8 in 12 months
Meta ads
65
active · on Google since 2023
Products
—
Data not available
Rank in Canada
#18
of 535 in Building Materials
LinkedIn
1.3K
followers · 177 employees
Earned media value
—
Data not available

Gravity score

624/ 1000 · 8 of 10 indicators rated
Brand Power650
Momentum491
Performance730

Percentiles within 32 peers: Building Materials brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

End Of The Roll Flooring Centres is a Canadian flooring retailer that offers a wide selection of flooring products including carpet, tile, stone, and wood for both residential and commercial spaces.

01 · Traffic

How much traffic End Of The Roll Flooring Centres gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

End Of The Roll Flooring Centres drew an estimated 58.9K visits in September 2026, down 32% on the month before and down 21% over three months.

  • Worldwide#147,794of 4.5M sites · Top 5%
  • In Canada#2,711of 104K sites · Top 5%
  • Building Materials, worldwide#1,154of 90,845 brands · Top 5%
  • Building Materials, Canada#18of 535 brands · Top 5%
Monthly visitssource Sept 2026

58.9K

estimated visits in September

1 mo ▼ −32.4%4 mo ▼ −21.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about End Of The Roll Flooring Centres.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

End Of The Roll Flooring Centres holds 4.2 out of 5 on Trustpilot over 19 reviews, 8 of them in the last twelve months: 47% of customers give five stars and 53% one star. That volume places End Of The Roll Flooring Centres in the top 50 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.

Trustpilotread 20 Oct 2026
4.2TrustScore · 19 reviews · 8 in 12 months
Top 50% review volumeTop 50% rating quality
5 ★47%
4 ★0%
3 ★0%
2 ★0%
1 ★53%

Furniture Store Flooring Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What End Of The Roll Flooring Centres sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read End Of The Roll Flooring Centres's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Building Materials
Building Materials98%
Decor0%
Home & Garden0%

The dominant category places End Of The Roll Flooring Centres in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about End Of The Roll Flooring Centres.

The creators who tag @endoftheroll_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @endoftheroll_ · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who End Of The Roll Flooring Centres competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for End Of The Roll Flooring Centres among Building Materials brands in Canada. The closest is Bestlaminate, then The Flooring Guys, Flooring King, Holz, Tile Africa, Wood and Beyond.

CompetitorsBuilding Materials · Canada · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bestlaminatebestlaminate.com
The Flooring Guystheflooringguys.com.au
Flooring Kingflooringking.co.uk
Holzholz.ua
Tile Africatileafrica.co.za
Wood and Beyondwoodandbeyond.com
Competitors Gravity finds for End Of The Roll Flooring Centres. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare End Of The Roll Flooring Centres with Bestlaminate

07 · Company

The company behind End Of The Roll Flooring Centres.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

End Of The Roll Flooring Centres is a company based in Canada, founded in 1986 according to LinkedIn, on a domain registered in December 1996. It employs about 177 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇨🇦 Canada
Founded
1986, per LinkedIn
Domain registered
6 Dec 1996
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
177 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
endoftheroll.com · Wordpress
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about End Of The Roll Flooring Centres

What people ask Google about End Of The Roll Flooring Centres.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is End Of The Roll Flooring Centres legit or a scam?

According to Gravity by Benchr, End Of The Roll Flooring Centres is a brand based in Canada: its website has existed since December 1996, it sells on a Wordpress store, it employs 177 people on LinkedIn, it has 5,523 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about End Of The Roll Flooring Centres?

Customers rate End Of The Roll Flooring Centres 4.2 out of 5 on Trustpilot over 19 reviews, 8 of them in the last twelve months: 47% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is End Of The Roll Flooring Centres known for?

End Of The Roll Flooring Centres is a Canadian flooring retailer that offers a wide selection of flooring products including carpet, tile, stone, and wood for both residential and commercial spaces. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.

Does End Of The Roll Flooring Centres have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: End Of The Roll Flooring Centres advertises on Facebook and Instagram and on Google, where its offers often run. Check endoftheroll.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy End Of The Roll Flooring Centres?

End Of The Roll Flooring Centres sells on its own website, endoftheroll.com, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind End Of The Roll Flooring Centres?

Gravity by Benchr records a company based in Canada, founded in 1986 according to LinkedIn, on a domain registered in 1996, with 177 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is End Of The Roll Flooring Centres growing?

Not at the moment. Gravity by Benchr estimates about 58,900 visits to endoftheroll.com in September 2026, down 32% in a month and down 21% over three months. End Of The Roll Flooring Centres ranks #18 of 535 Building Materials brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does End Of The Roll Flooring Centres use?

Gravity by Benchr identifies endoftheroll.com as a Wordpress store. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is End Of The Roll Flooring Centres' ad budget?

Gravity by Benchr does not publish a spend figure for End Of The Roll Flooring Centres on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Building Materials brands in Canada?

Among Building Materials brands in Canada in the Gravity by Benchr index, End Of The Roll Flooring Centres ranks #18 of 535 by estimated traffic. Its closest competitors on the same market are Bestlaminate, The Flooring Guys, Flooring King, Holz, Tile Africa. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with End Of The Roll Flooring Centres.