Brand page · Outdoor Recreation
Enlightened Equipment: 116K visits a month, 44 active Meta ads.
Enlightened Equipment — Enlightened Equipment is a company that creates ultralight sleeping gear and outdoor apparel. They specialize in custom quilts and other outdoor equipment designed for backpacking and outdoor adventures. In September 2026 enlightenedequipment.com drew an estimated 116K visits, down 15% on the month before. It ranks #274 of 14,873 Outdoor Recreation brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Enlightened Equipment is a company that creates ultralight sleeping gear and outdoor apparel. They specialize in custom quilts and other outdoor equipment designed for backpacking and outdoor adventures.
01 · Traffic
How much traffic Enlightened Equipment gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Enlightened Equipment drew an estimated 116K visits in September 2026, down 15% on the month before and down 23% over three months.
- Worldwide#82,700of 4.5M sites · Top 5%
- In United States#27,190of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#1,390of 101,136 brands · Top 5%
- Outdoor Recreation, United States#274of 14,873 brands · Top 5%
116K
estimated visits in September
1 mo ▼ −15.3%4 mo ▼ −22.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Enlightened Equipment.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Enlightened Equipment holds 3.4 out of 5 on Trustpilot over 3 reviews: 33% of customers give five stars and 67% one star.
Clothing Store Outdoor Clothing and Equipment Shop Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Enlightened Equipment sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Enlightened Equipment's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Enlightened Equipment in its comparison group.
- Average rating
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- In stock
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04 · Ads
What Enlightened Equipment is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Enlightened Equipment runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Men's Torrid Pants | Ultralight Insulated Puffy PantsEnlightened Equipment9 Oct 2026image
Ultralight Backpacking Gear & Outdoor Apparel | Enlightened EquipmentEnlightened Equipment6 Oct 2026image
Tournament-Level Finesse, Backcountry Weight.Enlightened Equipment5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Enlightened Equipmentverified
Text ad21 Oct 2026Enlightened Equipmentverified
Text ad21 Oct 2026Enlightened Equipmentverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Enlightened Equipment.
The creators who tag @enlightenedequipment on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @enlightenedequipment on Instagram, led by Harmen Hoek (52.9K followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHarmen Hoek@harmenhoek · 🇨🇦 CA | Travel tourism exploration Creator | 52.9K | 4.5% | 3 | Tagged @enlightenedequipment |
06 · Competitors according to Gravity
Who Enlightened Equipment competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Enlightened Equipment among Outdoor Recreation brands. The closest is Cumulus®, then Big Agnes, Mountain Equipment, exped.com, Zenbivy, Lippi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cumulus®cumulus.equipment | |||||||
| Big Agnesbigagnes.com | |||||||
| Mountain Equipmentmountain-equipment.com | |||||||
| exped.comexped.com | |||||||
| Zenbivyzenbivy.com | |||||||
| Lippilippioutdoor.com |
07 · Company
The company behind Enlightened Equipment.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Enlightened Equipment is an e-commerce brand, on a domain registered in November 2009. It employs about 21 people.
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- Founded
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- Domain registered
- 2 Nov 2009
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- Employees
- 21 on LinkedIn
- Funding stage
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- Investors
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- VC-backed
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- Own store
- enlightenedequipment.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Enlightened Equipment
What people ask Google about Enlightened Equipment.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Enlightened Equipment legit or a scam?
According to Gravity by Benchr, Enlightened Equipment is a brand: its website has existed since November 2009, it sells on a Bigcommerce store, it employs 21 people on LinkedIn, it has 109,355 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Enlightened Equipment known for?
Enlightened Equipment is a company that creates ultralight sleeping gear and outdoor apparel. They specialize in custom quilts and other outdoor equipment designed for backpacking and outdoor adventures. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Enlightened Equipment promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Enlightened Equipment advertises on Facebook and Instagram and on Google, where its offers often run. Check enlightenedequipment.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Enlightened Equipment?
Enlightened Equipment sells on its own website, enlightenedequipment.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Enlightened Equipment?
Gravity by Benchr records a company, whose domain was registered in 2009, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Enlightened Equipment doing well?
Not at the moment. Gravity by Benchr estimates about 116,100 visits to enlightenedequipment.com in September 2026, down 15% in a month and down 23% over three months. Enlightened Equipment ranks #274 of 14,873 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Enlightened Equipment use?
Gravity by Benchr identifies enlightenedequipment.com as a Bigcommerce store. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is Enlightened Equipment's ad budget?
Gravity by Benchr does not publish a spend figure for Enlightened Equipment on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Enlightened Equipment ranks #274 of 14,873 by estimated traffic. Its closest competitors on the same market are Cumulus®, Big Agnes, Mountain Equipment, exped.com, Zenbivy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Enlightened Equipment.