Brand page · Food Items · Italy
Esselunga: 4.9M visits a month, 53 active Meta ads.
Esselunga — Esselunga is an Italian supermarket chain and food company operating over 180 stores in northern and central Italy, offering retail products and producing its own goods. In September 2026 esselunga.it drew an estimated 4.9M visits, up 2% on the month before. It ranks #1 of 1,598 Food Items brands in Italy and holds a 1.7 Trustpilot rating over 2,637 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Esselunga is an Italian supermarket chain and food company operating over 180 stores in northern and central Italy, offering retail products and producing its own goods.
01 · Traffic
How much traffic Esselunga gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Esselunga drew an estimated 4.9M visits in September 2026, up 2% on the month before and up 7% over three months.
- Worldwide#3,976of 4.5M sites · Top 1%
- In Italy#111of 138K sites · Top 1%
- Food Items, worldwide#83of 260,714 brands · Top 1%
- Food Items, Italy#1of 1,598 brands · Top 1%
4.9M
estimated visits in September
1 mo ▲ +2.0%4 mo ▲ +7.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Esselunga.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Esselunga holds 1.7 out of 5 on Trustpilot over 2,637 reviews, 356 of them in the last twelve months: 11% of customers give five stars and 71% one star. That volume places Esselunga in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Grocery Delivery Service Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Esselunga sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Esselunga's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Esselunga in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Esselunga is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Esselunga runs Meta ads on Facebook, Instagram, and has advertised on Google since November 2025 (image, video).
La spesa comoda convieneEsselunga7 Oct 2026image
La spesa comoda convieneEsselunga7 Oct 2026image
Enoteca EsselungaEsselunga6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026ESSELUNGA SPAverified
Video ad4 Oct 2026ESSELUNGA SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Esselunga.
The creators who tag @esselunga on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @esselunga on Instagram, led by CucinaEAmmalia (12.3K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCucinaEAmmalia@cucinaeammalia · 🇮🇹 IT | Food cooking nutrition Creator | 12.3K | 0.3% | 3 | Tagged @esselunga |
06 · Competitors according to Gravity
Who Esselunga competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Esselunga among Food Items brands in Italy. The closest is supermercatidok.it, then famila.it, intermarche.com, Il Gigante, Conad, iper.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| supermercatidok.itsupermercatidok.it | |||||||
| famila.itfamila.it | |||||||
| intermarche.comintermarche.com | |||||||
| Il Giganteilgigante.net | |||||||
| Conadconad.it | |||||||
| iper.itiper.it |
07 · Company
The company behind Esselunga.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Esselunga is a company based in Italy, founded in 1957 according to LinkedIn. It employs about 12,013 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1957, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12,013 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- esselunga.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Esselunga
What people ask Google about Esselunga.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Esselunga legit or a scam?
According to Gravity by Benchr, Esselunga is a brand based in Italy: it employs 12,013 people on LinkedIn, it has 303,824 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Esselunga?
Customers rate Esselunga 1.7 out of 5 on Trustpilot over 2,637 reviews, 356 of them in the last twelve months: 11% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Esselunga known for?
Esselunga is an Italian supermarket chain and food company operating over 180 stores in northern and central Italy, offering retail products and producing its own goods. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Esselunga discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Esselunga advertises on Facebook and Instagram and on Google, where its offers often run. Check esselunga.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Esselunga?
Gravity by Benchr records a company based in Italy, founded in 1957 according to LinkedIn, with 12,013 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Esselunga doing well?
Yes. Gravity by Benchr estimates about 4,917,400 visits to esselunga.it in September 2026, up 2% in a month and up 7% over three months. Esselunga ranks #1 of 1,598 Food Items brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Esselunga's ad budget?
Gravity by Benchr does not publish a spend figure for Esselunga on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Italy?
Among Food Items brands in Italy in the Gravity by Benchr index, Esselunga ranks #1 of 1,598 by estimated traffic. Its closest competitors on the same market are supermercatidok.it, famila.it, intermarche.com, Il Gigante, Conad. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Esselunga.