Brand page · Jewelry · India
Estailo: 680K visits a month, 150 active Meta ads, Gravity score 635.
Estailo — Estailo is a fashion jewellery brand that creates trendy, affordable and versatile pieces including earrings, necklaces, rings and bracelets designed for the modern woman. In September 2026 estailofashion.com drew an estimated 680K visits, up 21% on the month before. It ranks #30 of 2,013 Jewelry brands in India.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 141 peers: Jewelry brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Estailo is a fashion jewellery brand that creates trendy, affordable and versatile pieces including earrings, necklaces, rings and bracelets designed for the modern woman.
01 · Traffic
How much traffic Estailo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Estailo drew an estimated 680K visits in September 2026, up 21% on the month before and up 93% over three months.
- Worldwide#19,474of 4.5M sites · Top 1%
- In India#1,035of 164K sites · Top 1%
- Jewelry, worldwide#250of 132,285 brands · Top 1%
- Jewelry, India#30of 2,013 brands · Top 5%
680K
estimated visits in September
1 mo ▲ +20.5%4 mo ▲ +92.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Estailo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Estailo holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Estailo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Estailo sells on Shopify, 87% of its catalogue in stock. The best seller is Cozy Crystal Hoop Earrings, at ₹179.00, followed by Earring Organiser and Mystery Jewellery.
Cozy Crystal Hoop EarringsEstailo₹179.00In stock
Earring OrganiserEstailo₹309.00In stock
Mystery JewelleryEstailo₹99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Estailo in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 20% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$4.12
- Currency
- INR
04 · Ads
What Estailo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Estailo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Buy Any 10 @ Just ₹799 🔥Estailo Fashioning you12 Oct 2026image
10 Styles. Just ₹799 🔥Estailo Fashioning you11 Oct 2026video
Buy Any 3 @ ₹799 ✨Estailo Fashioning you11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ESTFAZ FASHION PRIVATE LIMITEDverified
Text ad21 Oct 2026ESTFAZ FASHION PRIVATE LIMITEDverified
Text ad21 Oct 2026ESTFAZ FASHION PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Estailo.
The creators who tag @estailo.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Estailo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Estailo among Jewelry brands in India. The closest is EVRYJEWELS, then Avalore Jewelry, BLING QUEEN, Bijou Brigitte, ani-jewels.fi, Estele.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| EVRYJEWELSevryjewels.com | |||||||
| Avalore Jewelryavalore-jewelry.com | |||||||
| BLING QUEENblingqueen.in | |||||||
| Bijou Brigittebijou-brigitte.com | |||||||
| ani-jewels.fiani-jewels.fi | |||||||
| Esteleestele.co |
07 · Company
The company behind Estailo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Estailo is a company based in Gurugram, India, on a domain registered in July 2023. It employs about 24 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Gurugram
- Founded
- Data not available
- Domain registered
- 6 Jul 2023
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- estailofashion.com · Shopify · INR
- Catalogue
- 178 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Estailo
What people ask Google about Estailo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Estailo a legit company?
According to Gravity by Benchr, Estailo is a brand based in Gurugram, India: its website has existed since July 2023, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 409,061 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Estailo sell?
Estailo is a fashion jewellery brand that creates trendy, affordable and versatile pieces including earrings, necklaces, rings and bracelets designed for the modern woman. Gravity by Benchr classifies it under Jewelry, with Earrings making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Estailo cost?
Estailo's best seller, Cozy Crystal Hoop Earrings, sells ₹179.00 on estailofashion.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check estailofashion.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Estailo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Estailo advertises on Facebook and Instagram and on Google, where its offers often run. Check estailofashion.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Estailo?
Estailo sells on its own website, estailofashion.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Estailo?
Gravity by Benchr records a company based in Gurugram, India, whose domain was registered in 2023, with 24 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Estailo growing?
Yes. Gravity by Benchr estimates about 680,500 visits to estailofashion.com in September 2026, up 21% in a month and up 93% over three months. Estailo ranks #30 of 2,013 Jewelry brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Estailo use?
Gravity by Benchr identifies estailofashion.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Estailo's ad budget?
Gravity by Benchr does not publish a spend figure for Estailo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in India?
Among Jewelry brands in India in the Gravity by Benchr index, Estailo ranks #30 of 2,013 by estimated traffic. Its closest competitors on the same market are EVRYJEWELS, Avalore Jewelry, BLING QUEEN, Bijou Brigitte, ani-jewels.fi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Estailo.