Brand page · Health Care · United Kingdom
Ethical Nutrition: 40.2K visits a month, 8 active Meta ads, Gravity score 575.
Ethical Nutrition — Ethical Nutrition is a UK-based supplement company that sells high-strength, vegan-friendly supplements including magnesium, turmeric curcumin, multivitamins, omega 3, and vitamin D3 products. In September 2026 ethical-nutrition.com drew an estimated 40.2K visits, up 8% on the month before. It ranks #977 of 12,108 Health Care brands in United Kingdom and holds a 4.9 Trustpilot rating over 2,835 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Health Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ethical Nutrition is a UK-based supplement company that sells high-strength, vegan-friendly supplements including magnesium, turmeric curcumin, multivitamins, omega 3, and vitamin D3 products.
01 · Traffic
How much traffic Ethical Nutrition gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ethical Nutrition drew an estimated 40.2K visits in September 2026, up 8% on the month before and up 16% over three months.
- Worldwide#204,718of 4.5M sites · Top 5%
- In United States#64,865of 1.2M sites · Top 10%
- Health Care, worldwide#5,629of 105,715 brands · Top 10%
- Health Care, United States#977of 12,108 brands · Top 10%
40.2K
estimated visits in September
1 mo ▲ +8.1%4 mo ▲ +15.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ethical Nutrition.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ethical Nutrition holds 4.9 out of 5 on Trustpilot over 2,835 reviews, 452 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Ethical Nutrition in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %.
Vitamin and Supplements Store Health Food Store Fitness and Nutrition Service Health Consultant Herb Shop Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ethical Nutrition sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ethical Nutrition sells on Shopify, 95% of its catalogue in stock. The best seller is Magnesium Taurate, at £17.99, followed by Turmeric Curcumin and Ethical Multivitamin.
#1Magnesium TaurateEthical Nutrition£17.99In stock
#2Turmeric CurcuminEthical Nutrition£23.99In stock
#3Ethical MultivitaminEthical Nutrition£24.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ethical Nutrition in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 35% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$66.83
- Currency
- GBP
04 · Ads
What Ethical Nutrition is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ethical Nutrition runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
93% would buy again*Ethical Nutrition30 Sept 2026image
100% Magnesium TaurateEthical Nutrition30 Sept 2026image
Support Your Heart & Sleep Better. Try Magnesium TaurateEthical Nutrition30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ethical Nutrition Ltdverified
Image ad20 Oct 2026Ethical Nutrition Ltdverified
Image ad20 Oct 2026Ethical Nutrition Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ethical Nutrition.
The creators who tag @ethicalnutritionco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Ethical Nutrition competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ethical Nutrition among Health Care brands in United Kingdom. The closest is STARPOWA UK, then Luna & Eve, NobleNature, Metabolics, Solgar, FutureYou Cambridge.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| STARPOWA UKstarpowa.com | |||||||
| Luna & Evelunaandeve.com | |||||||
| NobleNaturenoblenature.co.uk | |||||||
| Metabolicsmetabolics.com | |||||||
| Solgarsolgar.co.uk | |||||||
| FutureYou Cambridgefutureyouhealth.com |
07 · Company
The company behind Ethical Nutrition.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ethical Nutrition is a company based in Birmingham, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in April 2019. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Birmingham
- Founded
- 2019, per LinkedIn
- Domain registered
- 13 Apr 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ethical-nutrition.com · Shopify · GBP
- Catalogue
- 50 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ethical Nutrition
What people ask Google about Ethical Nutrition.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ethical Nutrition legit?
According to Gravity by Benchr, Ethical Nutrition is a brand based in Birmingham, United Kingdom: its website has existed since April 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 7,146 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Ethical Nutrition?
Customers rate Ethical Nutrition 4.9 out of 5 on Trustpilot over 2,835 reviews, 452 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ethical Nutrition?
Ethical Nutrition is a UK-based supplement company that sells high-strength, vegan-friendly supplements including magnesium, turmeric curcumin, multivitamins, omega 3, and vitamin D3 products. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Ethical Nutrition expensive?
Ethical Nutrition's best seller, Magnesium Taurate, sells £17.99 on ethical-nutrition.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check ethical-nutrition.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Ethical Nutrition have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ethical Nutrition advertises on Facebook and Instagram and on Google, where its offers often run. Check ethical-nutrition.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Ethical Nutrition?
Ethical Nutrition sells on its own website, ethical-nutrition.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ethical Nutrition?
Gravity by Benchr records a company based in Birmingham, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ethical Nutrition doing well?
Yes. Gravity by Benchr estimates about 40,200 visits to ethical-nutrition.com in September 2026, up 8% in a month and up 16% over three months. Ethical Nutrition ranks #977 of 12,108 Health Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ethical Nutrition use?
Gravity by Benchr identifies ethical-nutrition.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Ethical Nutrition's ad budget?
Gravity by Benchr does not publish a spend figure for Ethical Nutrition on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United Kingdom?
Among Health Care brands in United Kingdom in the Gravity by Benchr index, Ethical Nutrition ranks #977 of 12,108 by estimated traffic. Its closest competitors on the same market are STARPOWA UK, Luna & Eve, NobleNature, Metabolics, Solgar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ethical Nutrition.