Brand page · Hobbies & Creative Arts
Etoffe.com: 189K visits a month, 87 active Meta ads.
Etoffe.com — Etoffe.com is an online retailer specializing in high-end upholstery fabrics, wallpapers, tiles, and carpets. The company offers creative selections from designers and brands for interior decoration projects. In September 2026 etoffe.com drew an estimated 189K visits, down 7% on the month before. It ranks #15 of 1,714 Hobbies & Creative Arts brands and holds a 3.1 Trustpilot rating over 52 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Etoffe.com is an online retailer specializing in high-end upholstery fabrics, wallpapers, tiles, and carpets. The company offers creative selections from designers and brands for interior decoration projects.
01 · Traffic
How much traffic Etoffe.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Etoffe.com drew an estimated 189K visits in September 2026, down 7% on the month before and down 15% over three months.
- Worldwide#55,053of 4.5M sites · Top 5%
- In France#2,139of 166K sites · Top 5%
- Hobbies & Creative Arts, worldwide#810of 136,278 brands · Top 1%
- Hobbies & Creative Arts, France#15of 1,714 brands · Top 1%
189K
estimated visits in September
1 mo ▼ −7.1%4 mo ▼ −14.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Etoffe.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Etoffe.com holds 3.1 out of 5 on Trustpilot over 52 reviews, 8 of them in the last twelve months: 50% of customers give five stars and 38% one star. That volume places Etoffe.com in the top 40 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Etoffe.com scores 4.7 over 2,279 reviews.
Decoration and Interior Design Store Wallpaper Store Interior Designer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Etoffe.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Etoffe.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Etoffe.com in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Etoffe.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Etoffe.com runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2025 (image, text, video).
Explorez l'univers ÉditoEtoffe.com7 Oct 2026image
-20% sui tappeti di designEtoffe.com7 Oct 2026image
Tapis Signature Uni Beige by PintonEtoffe.com7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Etoffe.comverified
Image ad21 Oct 2026Etoffe.comverified
Image ad21 Oct 2026Etoffe.comverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Etoffe.com.
The creators who tag @etoffe_com on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Etoffe.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Etoffe.com among Hobbies & Creative Arts brands. The closest is DecoratorsBest, then fschumacher.co.uk, L.A. Design Concepts, Jane Clayton & Company, Thibaut, Dedar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DecoratorsBestdecoratorsbest.com | |||||||
| fschumacher.co.ukfschumacher.co.uk | |||||||
| L.A. Design Conceptsladesignconcepts.com | |||||||
| Jane Clayton & Companyjaneclayton.com | |||||||
| Thibautthibautdesign.com | |||||||
| Dedardedar.com |
07 · Company
The company behind Etoffe.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Etoffe.com is an e-commerce brand, founded in 2010 according to LinkedIn, on a domain registered in February 1999. It employs about 22 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2010, per LinkedIn
- Domain registered
- 12 Feb 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- etoffe.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Etoffe.com
What people ask Google about Etoffe.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Etoffe.com legit or a scam?
According to Gravity by Benchr, Etoffe.com is a brand: its website has existed since February 1999, it employs 22 people on LinkedIn, it has 85,084 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Etoffe.com reviews
Customers rate Etoffe.com 3.1 out of 5 on Trustpilot over 52 reviews, 8 of them in the last twelve months: 50% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. On Google, Etoffe.com scores 4.7 over 2,279 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Etoffe.com known for?
Etoffe.com is an online retailer specializing in high-end upholstery fabrics, wallpapers, tiles, and carpets. The company offers creative selections from designers and brands for interior decoration projects. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does Etoffe.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Etoffe.com advertises on Facebook and Instagram and on Google, where its offers often run. Check etoffe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Etoffe.com?
Gravity by Benchr records a company, founded in 2010 according to LinkedIn, on a domain registered in 1999, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Etoffe.com doing well?
Not at the moment. Gravity by Benchr estimates about 188,600 visits to etoffe.com in September 2026, down 7% in a month and down 15% over three months. Etoffe.com ranks #15 of 1,714 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Etoffe.com's ad budget?
Gravity by Benchr does not publish a spend figure for Etoffe.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Etoffe.com ranks #15 of 1,714 by estimated traffic. Its closest competitors on the same market are DecoratorsBest, fschumacher.co.uk, L.A. Design Concepts, Jane Clayton & Company, Thibaut. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Etoffe.com.