Brand page · Communications
Extra: 699K visits a month, 3 active Meta ads.
Extra — Extra is a Brazilian retail network that offers a wide variety of products in its physical and online stores. In September 2026 extra.com.br drew an estimated 699K visits, down 17% on the month before. It ranks #3 of 33 Communications brands.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Extra is a Brazilian retail network that offers a wide variety of products in its physical and online stores.
01 · Traffic
How much traffic Extra gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Extra drew an estimated 699K visits in September 2026, down 17% on the month before and down 25% over three months.
- Worldwide#19,036of 4.5M sites · Top 1%
- In Brazil#863of 185K sites · Top 1%
- Communications, worldwide#185of 22,823 brands · Top 1%
- Communications, Brazil#3of 33 brands · Top 10%
699K
estimated visits in September
1 mo ▼ −17.3%4 mo ▼ −24.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Extra.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Extra holds 3.7 out of 5 on Trustpilot over 7 reviews, 2 of them in the last twelve months: 14% of customers give five stars and 57% one star.
Cell Phone Accessory Store Computer and Accessories Store Computer Store Cell Phone Store Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Extra sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Extra's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Extra in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Extra is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Extra runs Meta ads on Facebook, Instagram.
Contra Filé Bovino Resfriado Peça 700gExtra30 Sept 2026image
Refrigerante Limão Sprite Lata 220mlExtra8 Sept 2026image
Condicionador Pantene Bambu Nutre e Cresce Bisnaga 250mlExtra8 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Extra.
The creators who tag @extra_oficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @extra_oficial on Instagram, led by Daniella Ribeiro (18.6K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDaniella Ribeiro@home_133 · 🇧🇷 BR | Decoration garden diy Creator | 18.6K | — | 2 | Tagged @extra_oficial |
06 · Competitors according to Gravity
Who Extra competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Extra among Communications brands. The closest is alkomprar, then compracerta.com.br, olimpica.com, Megatone, carrefour.ke, Tiendas EFE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| alkompraralkomprar.com | |||||||
| compracerta.com.brcompracerta.com.br | |||||||
| olimpica.comolimpica.com | |||||||
| Megatonemegatone.net | |||||||
| carrefour.kecarrefour.ke | |||||||
| Tiendas EFEefe.com.pe |
07 · Company
The company behind Extra.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Extra is an e-commerce brand, on a domain registered in November 1998. It employs about 169 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 30 Nov 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 169 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- extra.com.br
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Extra
What people ask Google about Extra.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Extra legit or a scam?
According to Gravity by Benchr, Extra is a brand: its website has existed since November 1998, it employs 169 people on LinkedIn, it has 1,137,928 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Extra known for?
Extra is a Brazilian retail network that offers a wide variety of products in its physical and online stores. Gravity by Benchr classifies it under Communications. Source: Gravity by Benchr product classification.
Extra promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Extra advertises on Facebook and Instagram, where its offers often run. Check extra.com.br for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Extra?
Gravity by Benchr records a company, whose domain was registered in 1998, with 169 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Extra doing well?
Not at the moment. Gravity by Benchr estimates about 699,400 visits to extra.com.br in September 2026, down 17% in a month and down 25% over three months. Extra ranks #3 of 33 Communications brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Extra's ad budget?
Gravity by Benchr does not publish a spend figure for Extra on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands?
Among Communications brands in the Gravity by Benchr index, Extra ranks #3 of 33 by estimated traffic. Its closest competitors on the same market are alkomprar, compracerta.com.br, olimpica.com, Megatone, carrefour.ke. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Extra.