Brand page · Books
FairyLoot: 525K visits a month, 2 active Meta ads.
FairyLoot — FairyLoot is a book subscription service that provides themed boxes containing newly-released fantasy books and curated bookish items, as well as exclusive collector's editions of popular fantasy novels. In September 2026 fairyloot.com drew an estimated 525K visits, down 29% on the month before. It ranks #13 of 9,015 Books brands and holds a 4.7 Trustpilot rating over 555 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FairyLoot is a book subscription service that provides themed boxes containing newly-released fantasy books and curated bookish items, as well as exclusive collector's editions of popular fantasy novels.
01 · Traffic
How much traffic FairyLoot gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FairyLoot drew an estimated 525K visits in September 2026, down 29% on the month before and down 25% over three months.
- Worldwide#23,866of 4.5M sites · Top 1%
- In United States#7,829of 1.2M sites · Top 1%
- Books, worldwide#223of 53,824 brands · Top 1%
- Books, United States#13of 9,015 brands · Top 1%
525K
estimated visits in September
1 mo ▼ −29.0%4 mo ▼ −25.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FairyLoot.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FairyLoot holds 4.7 out of 5 on Trustpilot over 555 reviews, 278 of them in the last twelve months: 79% of customers give five stars and 9% one star. That volume places FairyLoot in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Comic Book Store Book Store Childrens Book Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FairyLoot sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FairyLoot's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places FairyLoot in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What FairyLoot is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FairyLoot runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
We can’t bring books to life (yet), but we do have the next best thing: fairy mail bursting with bookish treasures inspired by our favouriteFairyLoot7 Jun 2026video
Join the YA Book + Items WaitlistFairyLoot3 Jun 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about FairyLoot.
The creators who tag @fairyloot on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who FairyLoot competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FairyLoot among Books brands. The closest is OwlCrate, then LitJoy Crate, The Bookish Shop, Illumicrate, The Broken Binding SE, Kube.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OwlCrateowlcrate.com | |||||||
| LitJoy Cratelitjoycrate.com | |||||||
| The Bookish Shopthebookishshop.com | |||||||
| Illumicrateillumicrate.com | |||||||
| The Broken Binding SEthebrokenbindingsub.com | |||||||
| Kubelakube.com |
07 · Company
The company behind FairyLoot.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FairyLoot is an e-commerce brand, founded in 2016 according to LinkedIn, on a domain registered in February 2016. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2016, per LinkedIn
- Domain registered
- 9 Feb 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fairyloot.com · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FairyLoot
What people ask Google about FairyLoot.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FairyLoot a legit company?
According to Gravity by Benchr, FairyLoot is a brand: its website has existed since February 2016, it sells on a Woocommerce store, it employs 37 people on LinkedIn, it has 680,146 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FairyLoot reviews
Customers rate FairyLoot 4.7 out of 5 on Trustpilot over 555 reviews, 278 of them in the last twelve months: 79% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FairyLoot known for?
FairyLoot is a book subscription service that provides themed boxes containing newly-released fantasy books and curated bookish items, as well as exclusive collector's editions of popular fantasy novels. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
FairyLoot promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FairyLoot advertises on Facebook and Instagram, where its offers often run. Check fairyloot.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FairyLoot?
FairyLoot sells on its own website, fairyloot.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind FairyLoot?
Gravity by Benchr records a company, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FairyLoot doing well?
Not at the moment. Gravity by Benchr estimates about 525,400 visits to fairyloot.com in September 2026, down 29% in a month and down 25% over three months. FairyLoot ranks #13 of 9,015 Books brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FairyLoot use?
Gravity by Benchr identifies fairyloot.com as a Woocommerce store. It advertises through Meta. Source: Gravity by Benchr platform and advertising records.
What is FairyLoot's ad budget?
Gravity by Benchr does not publish a spend figure for FairyLoot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands?
Among Books brands in the Gravity by Benchr index, FairyLoot ranks #13 of 9,015 by estimated traffic. Its closest competitors on the same market are OwlCrate, LitJoy Crate, The Bookish Shop, Illumicrate, The Broken Binding SE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FairyLoot.