Brand page · Personal Care · United States
Falscara: 39.9K visits a month, 42 active Meta ads, Gravity score 579.
Falscara — Falscara is a DIY lash extension brand that sells false lash wisps and starter kits for at-home use, offering vegan and cruelty-free products. In September 2026 falscara.com drew an estimated 39.9K visits, up 9% on the month before. It ranks #1,642 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Falscara is a DIY lash extension brand that sells false lash wisps and starter kits for at-home use, offering vegan and cruelty-free products.
01 · Traffic
How much traffic Falscara gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Falscara drew an estimated 39.9K visits in September 2026, up 9% on the month before and up 22% over three months.
- Worldwide#205,996of 4.5M sites · Top 5%
- In United States#65,242of 1.2M sites · Top 10%
- Personal Care, worldwide#10,498of 215,119 brands · Top 5%
- Personal Care, United States#1,642of 33,626 brands · Top 5%
39.9K
estimated visits in September
1 mo ▲ +8.7%4 mo ▲ +22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Falscara.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Falscara holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Falscara sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Falscara sells on Shopify, 99% of its catalogue in stock. The best seller is Falscara False Lash Remover | DIY Lash Extension Remover, Eye Makeup Remover, Rosewater Infused, 1.69 oz, at US$7.49, followed by Falscara False Lash Bond & Seal- Black | DIY Lash Extension Adhesive, Lash Bond, Two-Step Adhesive and Falscara False Lash Overnighter Sealer | DIY Lash Extension Adhesive, 14-Day Sealer.
#1Falscara False Lash Remover | DIY Lash Extension Remover, Eye Makeup Remover, Rosewater Infused, 1.69 ozFalscaraUS$7.49In stock
#2Falscara False Lash Bond & Seal- Black | DIY Lash Extension Adhesive, Lash Bond, Two-Step AdhesiveFalscaraUS$10.99In stock
#3Falscara False Lash Overnighter Sealer | DIY Lash Extension Adhesive, 14-Day SealerFalscaraUS$11.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Falscara in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 74% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$13.49
- Currency
- USD
04 · Ads
What Falscara is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Falscara runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since February 2026 (image, text).
If you think brown wisps make your lashes disappear, think again 😉 Watch as @lenaayatskiv uses the Falscara Studio Dark Chocolate CollectiFalscara7 Oct 2026video
October 6th - 7th OnlyFalscara7 Oct 2026image
Black lashes have competitionFalscara6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kiss Nail Products, Incverified
Image ad20 Oct 2026Kiss Nail Products, Incverified
Text ad20 Oct 2026Kiss Nail Products, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Falscara.
The creators who tag @falscara on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @falscara on Instagram, led by Lia Gabriel (46.3K followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLia Gabriel@lilhoneybuttereats · 🇵🇭 PH | Food cooking nutrition Creator | 46.3K | 3.7% | 2 | Tagged @falscara |
06 · Competitors according to Gravity
Who Falscara competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Falscara among Personal Care brands in United States. The closest is Land of Aahs, then Revel Nail, After Bite, The Fragrance Shop, Salon Perfect, RainyRoses.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Land of Aahslandofaahs.com | |||||||
| Revel Nailrevelnail.com | |||||||
| After Biteafterbite.com | |||||||
| The Fragrance Shopthefragranceshop.com | |||||||
| Salon Perfectsalonperfect.com | |||||||
| RainyRosesrainyroses.com |
07 · Company
The company behind Falscara.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Falscara is a company based in Port Washington, United States, on a domain registered in February 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Port Washington
- Founded
- Data not available
- Domain registered
- 22 Feb 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- falscara.com · Shopify · USD
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Falscara
What people ask Google about Falscara.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Falscara legit or a scam?
According to Gravity by Benchr, Falscara is a brand based in Port Washington, United States: its website has existed since February 2019, it sells on a Shopify store, it has 199,317 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Falscara sell?
Falscara is a DIY lash extension brand that sells false lash wisps and starter kits for at-home use, offering vegan and cruelty-free products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Falscara expensive?
Falscara's best seller, Falscara False Lash Remover | DIY Lash Extension Remover, Eye Makeup Remover, Rosewater Infused, 1.69 oz, sells US$7.49 on falscara.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check falscara.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Falscara discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Falscara advertises on Facebook and Instagram and on Google, where its offers often run. Check falscara.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Falscara?
Falscara sells on its own website, falscara.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Falscara?
Gravity by Benchr records a company based in Port Washington, United States, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Falscara growing?
Yes. Gravity by Benchr estimates about 39,900 visits to falscara.com in September 2026, up 9% in a month and up 22% over three months. Falscara ranks #1,642 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Falscara use?
Gravity by Benchr identifies falscara.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Falscara spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Falscara on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Falscara ranks #1,642 of 33,626 by estimated traffic. Its closest competitors on the same market are Land of Aahs, Revel Nail, After Bite, The Fragrance Shop, Salon Perfect. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Falscara.