Brand page · Jewelry · United Kingdom
Farer: 239K visits a month, 225 active Meta ads, Gravity score 623.
Farer — Farer is an independent British watch company that designs watches in London and has them Swiss made, combining automatic and quartz movements with distinctive colourful design. In September 2026 farer.com drew an estimated 239K visits, down 2% on the month before. It ranks #154 of 33,382 Jewelry brands in United Kingdom and holds a 4.5 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Farer is an independent British watch company that designs watches in London and has them Swiss made, combining automatic and quartz movements with distinctive colourful design.
01 · Traffic
How much traffic Farer gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Farer drew an estimated 239K visits in September 2026, down 2% on the month before and down 40% over three months.
- Worldwide#45,263of 4.5M sites · Top 5%
- In United States#14,770of 1.2M sites · Top 5%
- Jewelry, worldwide#787of 132,285 brands · Top 1%
- Jewelry, United States#154of 33,382 brands · Top 1%
239K
estimated visits in September
1 mo ▼ −1.6%4 mo ▼ −40.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Farer.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Farer holds 4.5 out of 5 on Trustpilot over 18 reviews, 4 of them in the last twelve months: 67% of customers give five stars and 17% one star. That volume places Farer in the top 50 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Farer scores 5.0 over 14 reviews.
Watch Store Watch Manufacturer Jewelry Store Clock Watch Maker Jeweler
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Farer sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Farer sells on Shopify, 80% of its catalogue in stock. The best seller is Lander IV 39.5mm, at £1,375.00–£1,395.00, followed by Milanese Bracelet and Classic Steel Bracelet For 39mm / 39.5mm Watches.
#1Lander IV 39.5mmFarer£1,375.00–£1,395.00In stock
#2Milanese BraceletFarer£95.00In stock
#3Classic Steel Bracelet For 39mm / 39.5mm WatchesFarer£170.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Farer in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 34% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$1,786.83
- Currency
- GBP
04 · Ads
What Farer is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Farer runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
NEW Titanium Pilot Series IIFarer7 Oct 2026video
British Design X Swiss MadeFarer7 Oct 2026video
NEW Racing Chronograph CollectionFarer7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Farer Limitedverified
Text ad20 Oct 2026Farer Limitedverified
Image ad20 Oct 2026Farer Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Farer.
The creators who tag @fareruniversal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fareruniversal on Instagram, led by Oracle Time (48.1K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOracle Time@oracletime · 🇬🇧 GB | Fashion style luxury Creator | 48.1K | 1.1% | 2 | Tagged @fareruniversal |
06 · Competitors according to Gravity
Who Farer competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Farer among Jewelry brands in United Kingdom. The closest is Timefactors, then MAEN, SUGESS, Venezianico, Marathon Watch, UNIMATIC.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Timefactorstimefactors.com | |||||||
| MAENmaenwatches.com | |||||||
| SUGESSsugesswatch.com | |||||||
| Venezianicovenezianico.com | |||||||
| Marathon Watchmarathonwatch.com | |||||||
| UNIMATICunimaticwatches.com |
07 · Company
The company behind Farer.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Farer is a company based in Warfield, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in March 2005. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Warfield
- Founded
- 2015, per LinkedIn
- Domain registered
- 2 Mar 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- farer.com · Shopify · GBP
- Catalogue
- 27 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Farer
What people ask Google about Farer.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Farer legit?
According to Gravity by Benchr, Farer is a brand based in Warfield, United Kingdom: its website has existed since March 2005, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 130,263 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Farer reviews: is it worth it?
Customers rate Farer 4.5 out of 5 on Trustpilot over 18 reviews, 4 of them in the last twelve months: 67% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. On Google, Farer scores 5.0 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Farer sell?
Farer is an independent British watch company that designs watches in London and has them Swiss made, combining automatic and quartz movements with distinctive colourful design. Gravity by Benchr classifies it under Jewelry, with Watch Accessories making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Farer prices: how much is it?
Farer's best seller, Lander IV 39.5mm, sells from £1,375.00 to £1,395.00 on farer.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check farer.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Farer promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Farer advertises on Facebook and Instagram and on Google, where its offers often run. Check farer.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Farer?
Farer sells on its own website, farer.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Farer?
Gravity by Benchr records a company based in Warfield, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2005, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Farer doing well?
Not at the moment. Gravity by Benchr estimates about 238,600 visits to farer.com in September 2026, down 2% in a month and down 40% over three months. Farer ranks #154 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Farer use?
Gravity by Benchr identifies farer.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Farer spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Farer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Farer ranks #154 of 33,382 by estimated traffic. Its closest competitors on the same market are Timefactors, MAEN, SUGESS, Venezianico, Marathon Watch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Farer.