Brand page · Hobbies & Creative Arts · United States
Fender: 3.5M visits a month, 507 active Meta ads, Gravity score 659.
Fender — Fender is an American manufacturer of stringed instruments and amplifiers, producing electric and acoustic guitars, basses, amps and gear. In September 2026 fender.com drew an estimated 3.5M visits, down 16% on the month before. It ranks #2 of 32,083 Hobbies & Creative Arts brands in United States and holds a 4.6 Trustpilot rating over 561 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Hobbies & Creative Arts brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fender is an American manufacturer of stringed instruments and amplifiers, producing electric and acoustic guitars, basses, amps and gear.
01 · Traffic
How much traffic Fender gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fender drew an estimated 3.5M visits in September 2026, down 16% on the month before and down 9% over three months.
- Worldwide#5,160of 4.5M sites · Top 1%
- In United States#1,743of 1.2M sites · Top 1%
- Hobbies & Creative Arts, worldwide#20of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#2of 32,083 brands · Top 1%
3.5M
estimated visits in September
1 mo ▼ −16.1%4 mo ▼ −9.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fender.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fender holds 4.6 out of 5 on Trustpilot over 561 reviews, 436 of them in the last twelve months: 75% of customers give five stars and 16% one star. That volume places Fender in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Musical Instrument Manufacturer Guitar Store Musical Instrument Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fender sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fender sells on Shopify, 85% of its catalogue in stock. The best seller is Fender Studio® Pro, at US$19.99–US$199.99, followed by Celluloid Medley Picks, 351 Shape - 12 Pack and Original Tuners.
#1Fender Studio® ProFenderUS$19.99–US$199.99In stock
#2Celluloid Medley Picks, 351 Shape - 12 PackFenderUS$5.99In stock
#3Original TunersFenderUS$36.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fender in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 35% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$459.99
- Currency
- USD
04 · Ads
What Fender is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fender runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
THE NEW AMERICAN PROFESSIONALFender14 Oct 2026video
0% Interest for 36 MonthsFender14 Oct 2026image
THE NEW AMERICAN PROFESSIONALFender14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026フェンダー・ミュージック株式会社verified
Text ad20 Oct 2026Gupta Media, LLCverified
Text ad20 Oct 2026Gupta Media, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fender.
The creators who tag @fender on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fender on Instagram, led by 2pcnuggetmeal (24.4K followers, 6.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 22pcnuggetmeal@2pcnuggetmeal · 🇺🇸 US | Food cooking nutrition Creator | 24.4K | 6.4% | 12 | Tagged @fender |
06 · Competitors according to Gravity
Who Fender competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fender among Hobbies & Creative Arts brands in United States. The closest is Jackson Guitars, then Taylor Guitars, Ernie Ball Music Man, Gibson, PRS Guitars, Harley Benton.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jackson Guitarsjacksonguitars.com | |||||||
| Taylor Guitarstaylorguitars.com | |||||||
| Ernie Ball Music Manmusic-man.com | |||||||
| Gibsongibson.com | |||||||
| PRS Guitarsprsguitars.com | |||||||
| Harley Bentonharleybenton.com |
07 · Company
The company behind Fender.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fender is a company based in Los Angeles, United States, founded in 1946 according to LinkedIn, on a domain registered in January 1995. It employs about 2,170 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 1946, per LinkedIn
- Domain registered
- 20 Jan 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,170 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fender.com · Shopify · USD
- Catalogue
- 586 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fender
What people ask Google about Fender.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fender a legit company?
According to Gravity by Benchr, Fender is a brand based in Los Angeles, United States: its website has existed since January 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2,170 people on LinkedIn, it has 3,950,252 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fender reviews
Customers rate Fender 4.6 out of 5 on Trustpilot over 561 reviews, 436 of them in the last twelve months: 75% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fender known for?
Fender is an American manufacturer of stringed instruments and amplifiers, producing electric and acoustic guitars, basses, amps and gear. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Musical Instruments making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fender cost?
Fender's best seller, Fender Studio® Pro, sells from US$19.99 to US$199.99 on fender.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check fender.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Fender have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fender advertises on Facebook and Instagram and on Google, where its offers often run. Check fender.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fender?
Fender sells on its own website, fender.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fender?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 1946 according to LinkedIn, on a domain registered in 1995, with 2,170 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fender doing well?
Not at the moment. Gravity by Benchr estimates about 3,529,100 visits to fender.com in September 2026, down 16% in a month and down 9% over three months. Fender ranks #2 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fender use?
Gravity by Benchr identifies fender.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fender spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fender on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, Fender ranks #2 of 32,083 by estimated traffic. Its closest competitors on the same market are Jackson Guitars, Taylor Guitars, Ernie Ball Music Man, Gibson, PRS Guitars. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fender.