Brand page · Pet Supplies · Poland
Fera: 148K visits a month, 3 active Meta ads.
Fera — FERA is a Polish e-commerce company specializing in pet products, operating in 16 European countries with over 13,000 pet items including three private label brands. In September 2026 fera.pl drew an estimated 148K visits, up 3% on the month before. It ranks #4 of 129 Pet Supplies brands in Poland and holds a 3.5 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FERA is a Polish e-commerce company specializing in pet products, operating in 16 European countries with over 13,000 pet items including three private label brands.
01 · Traffic
How much traffic Fera gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fera drew an estimated 148K visits in September 2026, up 3% on the month before and down 22% over three months.
- Worldwide#67,339of 4.5M sites · Top 5%
- In Poland#1,014of 91.7K sites · Top 5%
- Pet Supplies, worldwide#407of 52,845 brands · Top 1%
- Pet Supplies, Poland#4of 129 brands · Top 5%
148K
estimated visits in September
1 mo ▲ +3.3%4 mo ▼ −21.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fera.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fera holds 3.5 out of 5 on Trustpilot over 15 reviews, 12 of them in the last twelve months: 60% of customers give five stars and 33% one star.
Pet Supply Store Animal Feed Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fera sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fera's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fera in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Fera is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fera runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Fera.pl - sklep zoologiczny onlineFera.pl - sklep zoologiczny online8 Oct 2026image
Zaobserwuj nasz profil i odkryj świat wyjątkowych promocji dla Twojego pupila! 🐾 Oferujemy najlepsze karmy, akcesoria i porady dla właścicieFera.pl - sklep zoologiczny online2 Jun 2026video
Polub Fera.pl i odkryj świat wyjątkowych promocji dla Twojego pupila! 🐾 Oferujemy najlepsze karmy, akcesoria i porady dla właścicieli psów iFera.pl - sklep zoologiczny online20 May 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026RETTENMAIER POLSKA SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄverified
Text ad21 Oct 2026FERA SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄverified
Text ad21 Oct 2026RETTENMAIER POLSKA SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fera.
The creators who tag @fera_pl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fera_pl on Instagram, led by Eli (12.7K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEli@elizabet.araj · 🇵🇱 PL | Pets nature Creator | 12.7K | 0.8% | 1 | Tagged @fera_pl |
06 · Competitors according to Gravity
Who Fera competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fera among Pet Supplies brands in Poland. The closest is whiskas.fr, then Sheba, caats.co, temizmama, PuntoMascotas, Purina CA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| whiskas.frwhiskas.fr | |||||||
| Shebasheba.com | |||||||
| caats.cocaats.co | |||||||
| temizmamatemizmama.com | |||||||
| PuntoMascotaspuntomascotas.cl | |||||||
| Purina CApurina.ca |
07 · Company
The company behind Fera.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fera is a company based in Poland, on a domain registered in August 2013. It employs about 80 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇱 Poland
- Founded
- Data not available
- Domain registered
- 21 Aug 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 80 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fera.pl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fera
What people ask Google about Fera.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fera legit?
According to Gravity by Benchr, Fera is a brand based in Poland: its website has existed since August 2013, it sells on a Magento store, it employs 80 people on LinkedIn, it has 6,109 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Fera?
Customers rate Fera 3.5 out of 5 on Trustpilot over 15 reviews, 12 of them in the last twelve months: 60% give five stars, 33% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fera?
FERA is a Polish e-commerce company specializing in pet products, operating in 16 European countries with over 13,000 pet items including three private label brands. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a Fera discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fera advertises on Facebook and Instagram and on Google, where its offers often run. Check fera.pl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fera?
Fera sells on its own website, fera.pl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Fera?
Gravity by Benchr records a company based in Poland, whose domain was registered in 2013, with 80 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fera doing well?
Not at the moment. Gravity by Benchr estimates about 148,300 visits to fera.pl in September 2026, up 3% in a month and down 22% over three months. Fera ranks #4 of 129 Pet Supplies brands in Poland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fera use?
Gravity by Benchr identifies fera.pl as a Magento store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Fera's ad budget?
Gravity by Benchr does not publish a spend figure for Fera on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Poland?
Among Pet Supplies brands in Poland in the Gravity by Benchr index, Fera ranks #4 of 129 by estimated traffic. Its closest competitors on the same market are whiskas.fr, Sheba, caats.co, temizmama, PuntoMascotas. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fera.