Brand page · Clothing · United States
Fila: 96.2K visits a month, 2 active Meta ads.
Fila — FILA is a sportswear brand that designs and sells athletic apparel and accessories. The brand is known for creating bold and timeless designs that accompany individuals in pursuit of sport. In September 2026 fila.com drew an estimated 96.2K visits, down 10% on the month before. It ranks #1,550 of 97,158 Clothing brands in United States and holds a 1.7 Trustpilot rating over 257 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FILA is a sportswear brand that designs and sells athletic apparel and accessories. The brand is known for creating bold and timeless designs that accompany individuals in pursuit of sport.
01 · Traffic
How much traffic Fila gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fila drew an estimated 96.2K visits in September 2026, down 10% on the month before and down 27% over three months.
- Worldwide#96,786of 4.5M sites · Top 5%
- In United States#31,659of 1.2M sites · Top 5%
- Clothing, worldwide#9,223of 459,295 brands · Top 5%
- Clothing, United States#1,550of 97,158 brands · Top 5%
96.2K
estimated visits in September
1 mo ▼ −10.0%4 mo ▼ −27.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fila.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fila holds 1.7 out of 5 on Trustpilot over 257 reviews, 30 of them in the last twelve months: 7% of customers give five stars and 84% one star. That volume places Fila in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fila sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fila's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fila in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Fila is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fila runs Meta ads on Instagram, and has advertised on Google since June 2026 (image, text, video).
Run Light. SPEEDTEMPO PLUS. #fila #filarunning #Speedtempo #SpeedtempoplusFila Global1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Jul 2026马康喆verified
Image ad10 Jul 2026MAISON RETAIL MANAGEMENT INTERNATIONAL CORPORATIONverified
Text ad10 Jul 2026MAISON RETAIL MANAGEMENT INTERNATIONAL CORPORATIONverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fila.
The creators who tag @fila_global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fila_global on Instagram, led by @filatennis (53.8K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ffilatennis@filatennis · INTL | Fitness sport bodybuilding Creator | 53.8K | 0.8% | 14 | Tagged @fila_global |
06 · Competitors according to Gravity
Who Fila competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fila among Clothing brands in United States. The closest is Base, then saucony.com, ANTA online store, champssports.com, footlocker.com, FILA India.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Basebase.net | |||||||
| saucony.comsaucony.com | |||||||
| ANTA online storeanta-sport.ru | |||||||
| champssports.comchampssports.com | |||||||
| footlocker.comfootlocker.com | |||||||
| FILA Indiafila.co.in |
07 · Company
The company behind Fila.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fila is a company based in United States, founded in 1911 according to LinkedIn, on a domain registered in April 1996. It employs about 1,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1911, per LinkedIn
- Domain registered
- 12 Apr 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fila.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fila
What people ask Google about Fila.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fila legit?
According to Gravity by Benchr, Fila is a brand based in United States: its website has existed since April 1996, it sells on a Salesforce_commerce store, it employs 1,000 people on LinkedIn, it has 117,158 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Fila reviews: is it worth it?
Customers rate Fila 1.7 out of 5 on Trustpilot over 257 reviews, 30 of them in the last twelve months: 7% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fila sell?
FILA is a sportswear brand that designs and sells athletic apparel and accessories. The brand is known for creating bold and timeless designs that accompany individuals in pursuit of sport. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Fila have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fila advertises on Facebook and Instagram and on Google, where its offers often run. Check fila.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fila?
Fila sells on its own website, fila.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Fila?
Gravity by Benchr records a company based in United States, founded in 1911 according to LinkedIn, on a domain registered in 1996, with 1,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fila growing?
Not at the moment. Gravity by Benchr estimates about 96,200 visits to fila.com in September 2026, down 10% in a month and down 27% over three months. Fila ranks #1,550 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fila use?
Gravity by Benchr identifies fila.com as a Salesforce_commerce store. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records.
How much does Fila spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fila on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Fila ranks #1,550 of 97,158 by estimated traffic. Its closest competitors on the same market are Base, saucony.com, ANTA online store, champssports.com, footlocker.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fila.