Brand page · Clothing · United Kingdom
Fiorucci: 37K visits a month, 95 active Meta ads, Gravity score 572.
Fiorucci — Fiorucci is a brand with a creative director Francesca Murri, focused on making hearts beat again. In September 2026 fiorucci.com drew an estimated 37K visits, down 31% on the month before. It ranks #3,508 of 97,158 Clothing brands in United Kingdom and holds a 3.1 Trustpilot rating over 60 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fiorucci is a brand with a creative director Francesca Murri, focused on making hearts beat again.
01 · Traffic
How much traffic Fiorucci gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fiorucci drew an estimated 37K visits in September 2026, down 31% on the month before and up 6% over three months.
- Worldwide#220,136of 4.5M sites · Top 5%
- In United States#69,353of 1.2M sites · Top 10%
- Clothing, worldwide#21,029of 459,295 brands · Top 5%
- Clothing, United States#3,508of 97,158 brands · Top 5%
37K
estimated visits in September
1 mo ▼ −30.9%4 mo ▲ +6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fiorucci.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fiorucci holds 3.1 out of 5 on Trustpilot over 60 reviews, 2 of them in the last twelve months: 55% of customers give five stars and 28% one star. That volume places Fiorucci in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fiorucci sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fiorucci sells on Shopify, 99% of its catalogue in stock. The best seller is Angels Metal Box, at £30.00, followed by Unisex Digital Love Club T-Shirt White and Fruit Logo T-Shirt White.
#1Angels Metal BoxFiorucci£30.00In stock
#2Unisex Digital Love Club T-Shirt WhiteFiorucci£12.75In stock
#3Fruit Logo T-Shirt WhiteFiorucci£19.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fiorucci in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 4% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$165.45
- Currency
- GBP
04 · Ads
What Fiorucci is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fiorucci runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
Denim, ogni vestibilitàFiorucci6 Oct 2026image
Denim, Every FitFiorucci5 Oct 2026image
Denim Bouquet AngelsFiorucci4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fiorucci Holdings Ltdverified
Image ad20 Oct 2026Fiorucci Holdings Ltdverified
Text ad20 Oct 2026Fiorucci Holdings Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fiorucci.
The creators who tag @fiorucci on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fiorucci on Instagram, led by The Community (21.1K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Community@thecommunityparis · 🇺🇸 US | Fashion style luxury Creator | 21.1K | — | 10 | Tagged @fiorucci |
06 · Competitors according to Gravity
Who Fiorucci competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fiorucci among Clothing brands in United Kingdom. The closest is The Ragged Priest, then Eleven Loves, Bricks & Stitches, Remus Uomo, Lily & Me, Palome.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Ragged Priesttheraggedpriest.com | |||||||
| Eleven Loveselevenloves.co.uk | |||||||
| Bricks & Stitchesbricksandstitches.com | |||||||
| Remus Uomoremusuomo.com | |||||||
| Lily & Melilyandmeclothing.com | |||||||
| Palomepalome.com |
07 · Company
The company behind Fiorucci.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fiorucci is a company based in Rugby, United Kingdom, on a domain registered in May 2002.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Rugby
- Founded
- Data not available
- Domain registered
- 13 May 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fiorucci.com · Shopify · GBP
- Catalogue
- 151 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fiorucci
What people ask Google about Fiorucci.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fiorucci legit or a scam?
According to Gravity by Benchr, Fiorucci is a brand based in Rugby, United Kingdom: its website has existed since May 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 292,340 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fiorucci reviews: is it worth it?
Customers rate Fiorucci 3.1 out of 5 on Trustpilot over 60 reviews, 2 of them in the last twelve months: 55% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fiorucci sell?
Fiorucci is a brand with a creative director Francesca Murri, focused on making hearts beat again. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fiorucci expensive?
Fiorucci's best seller, Angels Metal Box, sells £30.00 on fiorucci.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check fiorucci.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fiorucci promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fiorucci advertises on Facebook and Instagram and on Google, where its offers often run. Check fiorucci.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fiorucci?
Fiorucci sells on its own website, fiorucci.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fiorucci?
Gravity by Benchr records a company based in Rugby, United Kingdom, whose domain was registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fiorucci growing?
Yes. Gravity by Benchr estimates about 37,000 visits to fiorucci.com in September 2026, down 31% in a month and up 6% over three months. Fiorucci ranks #3,508 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fiorucci use?
Gravity by Benchr identifies fiorucci.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fiorucci's ad budget?
Gravity by Benchr does not publish a spend figure for Fiorucci on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Fiorucci ranks #3,508 of 97,158 by estimated traffic. Its closest competitors on the same market are The Ragged Priest, Eleven Loves, Bricks & Stitches, Remus Uomo, Lily & Me. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fiorucci.