Brand page · Networking · United States
Firewalla: 179K visits a month, 29 active Meta ads, Gravity score 597.
Firewalla — Firewalla is a cybersecurity and networking platform that provides firewall protection, VPN, ad blocking, parental controls, and zero trust security for professional users, SOHO, and small businesses. In September 2026 firewalla.com drew an estimated 179K visits, up 41% on the month before. It ranks #4 of 245 Networking brands in United States and holds a 2.6 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Networking brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Firewalla is a cybersecurity and networking platform that provides firewall protection, VPN, ad blocking, parental controls, and zero trust security for professional users, SOHO, and small businesses.
01 · Traffic
How much traffic Firewalla gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Firewalla drew an estimated 179K visits in September 2026, up 41% on the month before and up 22% over three months.
- Worldwide#57,582of 4.5M sites · Top 5%
- In United States#18,932of 1.2M sites · Top 5%
- Networking, worldwide#38of 2,506 brands · Top 5%
- Networking, United States#4of 245 brands · Top 5%
179K
estimated visits in September
1 mo ▲ +40.5%4 mo ▲ +22.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Firewalla.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Firewalla holds 2.6 out of 5 on Trustpilot over 22 reviews, 8 of them in the last twelve months: 27% of customers give five stars and 59% one star. That volume places Firewalla in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Software Company Computer Accessories Store Software Vendor Internet Service Provider
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Firewalla sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Firewalla sells on Shopify, 73% of its catalogue in stock. The best seller is Firewalla Gold: Multi-Gigabit Cyber Security Firewall & Router Protecting Your Family and Business (Ships Worldwide), at US$509.00, followed by Firewalla Purple: Gigabit Cyber Security Firewall with Short Range WiFi (Ships Worldwide) and Firewalla Gold Plus: (2.5 Gbps) Cyber Security Firewall (Ships Worldwide).
#1Firewalla Gold: Multi-Gigabit Cyber Security Firewall & Router Protecting Your Family and Business (Ships Worldwide)FirewallaUS$509.00In stock
#2Firewalla Purple: Gigabit Cyber Security Firewall with Short Range WiFi (Ships Worldwide)FirewallaUS$409.00In stock
#3Firewalla Gold Plus: (2.5 Gbps) Cyber Security Firewall (Ships Worldwide)FirewallaUS$629.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Firewalla in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 91% of the catalogue
- In stock
- 73%
- Upper price quartile
- US$484.00
- Currency
- USD
04 · Ads
What Firewalla is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Firewalla runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Firewalla: Cybersecurity Firewall For Professional & Business NetworkFirewalla4 Oct 2026image
EXCLUSIVE LOOKFirewalla26 Sept 2026image
EXCLUSIVE LOOKFirewalla3 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FIREWALLA INCverified
Text ad21 Oct 2026FIREWALLA INCverified
Text ad20 Oct 2026FIREWALLA INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Firewalla.
The creators who tag @firewallallc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Firewalla competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Firewalla among Networking brands in United States. The closest is zyxel.com, then DrayTek, Ubiquiti, MikroTik, Omada, GL.iNet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zyxel.comzyxel.com | |||||||
| DrayTekdraytek.com | |||||||
| Ubiquitiui.com | |||||||
| MikroTikmikrotik.com | |||||||
| Omadaomadanetworks.com | |||||||
| GL.iNetgl-inet.com |
07 · Company
The company behind Firewalla.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Firewalla is a company based in San Jose, United States, founded in 2016 according to LinkedIn, on a domain registered in August 2016. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Jose
- Founded
- 2016, per LinkedIn
- Domain registered
- 24 Aug 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- firewalla.com · Shopify · USD
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Firewalla
What people ask Google about Firewalla.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Firewalla legit?
According to Gravity by Benchr, Firewalla is a brand based in San Jose, United States: its website has existed since August 2016, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 3,354 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Firewalla reviews: is it worth it?
Customers rate Firewalla 2.6 out of 5 on Trustpilot over 22 reviews, 8 of them in the last twelve months: 27% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Firewalla sell?
Firewalla is a cybersecurity and networking platform that provides firewall protection, VPN, ad blocking, parental controls, and zero trust security for professional users, SOHO, and small businesses. Gravity by Benchr classifies it under Networking, with Network Security & Firewall Devices making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Firewalla cost?
Firewalla's best seller, Firewalla Gold: Multi-Gigabit Cyber Security Firewall & Router Protecting Your Family and Business (Ships Worldwide), sells US$509.00 on firewalla.com. 73% of the catalogue is in stock. Gravity does not track prices daily: check firewalla.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Firewalla discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Firewalla advertises on Facebook and Instagram and on Google, where its offers often run. Check firewalla.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Firewalla?
Firewalla sells on its own website, firewalla.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Firewalla?
Gravity by Benchr records a company based in San Jose, United States, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Firewalla doing well?
Yes. Gravity by Benchr estimates about 178,600 visits to firewalla.com in September 2026, up 41% in a month and up 22% over three months. Firewalla ranks #4 of 245 Networking brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Firewalla use?
Gravity by Benchr identifies firewalla.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Firewalla's ad budget?
Gravity by Benchr does not publish a spend figure for Firewalla on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Networking brands in United States?
Among Networking brands in United States in the Gravity by Benchr index, Firewalla ranks #4 of 245 by estimated traffic. Its closest competitors on the same market are zyxel.com, DrayTek, Ubiquiti, MikroTik, Omada. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Firewalla.