Brand page · Lighting · Italy
Flos: 415K visits a month, 124 active Meta ads.
Flos — FLOS is a world leading manufacturer of innovative lighting solutions in the residential and architectural sectors, featuring high quality products and systems characterised by fine design. In September 2026 flos.com drew an estimated 415K visits, up 3% on the month before. It ranks #2 of 296 Lighting brands in Italy and holds a 2.8 Trustpilot rating over 147 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
FLOS is a world leading manufacturer of innovative lighting solutions in the residential and architectural sectors, featuring high quality products and systems characterised by fine design.
01 · Traffic
How much traffic Flos gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flos drew an estimated 415K visits in September 2026, up 3% on the month before and up 1% over three months.
- Worldwide#28,881of 4.5M sites · Top 1%
- In Italy#761of 138K sites · Top 1%
- Lighting, worldwide#77of 25,385 brands · Top 1%
- Lighting, Italy#2of 296 brands · Top 1%
415K
estimated visits in September
1 mo ▲ +3.4%4 mo ▲ +1.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Flos.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flos holds 2.8 out of 5 on Trustpilot over 147 reviews, 43 of them in the last twelve months: 22% of customers give five stars and 69% one star. That volume places Flos in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Decoration and Interior Design Store Lighting Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Flos sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Flos's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Flos in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Flos is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flos runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
FlosFlos14 Oct 2026image
Explore the collection at our SoHo Store. Make a purchase and enjoy 25% off IC Lights.Flos12 Oct 2026image
FlosFlos12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Flos S.p.A.verified
Text ad21 Oct 2026Flos S.p.A.verified
Text ad21 Oct 2026Flos S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Flos.
The creators who tag @flos on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flos on Instagram, led by 베뉴페 BENUFE (180K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 베베뉴페 BENUFE@benufe_design · 🇰🇷 KR | Fashion style luxury Creator | 180K | 0.1% | 16 | Tagged @flos |
06 · Competitors according to Gravity
Who Flos competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flos among Lighting brands in Italy. The closest is nostraforma.com, then Artemide, visualcomfort.com, ferroluce.it, light11.at, animosi.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| nostraforma.comnostraforma.com | |||||||
| Artemideartemide.com | |||||||
| visualcomfort.comvisualcomfort.com | |||||||
| ferroluce.itferroluce.it | |||||||
| light11.atlight11.at | |||||||
| animosi.itanimosi.it |
07 · Company
The company behind Flos.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flos is a company based in Italy, founded in 1962 according to LinkedIn, on a domain registered in June 1996. It employs about 729 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1962, per LinkedIn
- Domain registered
- 19 Jun 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 729 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flos.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flos
What people ask Google about Flos.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flos a legit company?
According to Gravity by Benchr, Flos is a brand based in Italy: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 729 people on LinkedIn, it has 1,133,218 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Flos reviews
Customers rate Flos 2.8 out of 5 on Trustpilot over 147 reviews, 43 of them in the last twelve months: 22% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Flos known for?
FLOS is a world leading manufacturer of innovative lighting solutions in the residential and architectural sectors, featuring high quality products and systems characterised by fine design. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Is there a Flos discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Flos advertises on Facebook and Instagram and on Google, where its offers often run. Check flos.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Flos?
Flos sells on its own website, flos.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Flos?
Gravity by Benchr records a company based in Italy, founded in 1962 according to LinkedIn, on a domain registered in 1996, with 729 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Flos doing well?
Yes. Gravity by Benchr estimates about 414,900 visits to flos.com in September 2026, up 3% in a month and up 1% over three months. Flos ranks #2 of 296 Lighting brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Flos use?
Gravity by Benchr identifies flos.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records.
What is Flos' ad budget?
Gravity by Benchr does not publish a spend figure for Flos on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Italy?
Among Lighting brands in Italy in the Gravity by Benchr index, Flos ranks #2 of 296 by estimated traffic. Its closest competitors on the same market are nostraforma.com, Artemide, visualcomfort.com, ferroluce.it, light11.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flos.