Brand page · Lighting · Sweden
Folkhemmet: 75.8K visits a month, 48 active Meta ads, Gravity score 440.
Folkhemmet — Folkhemmet is a Swedish furniture store specializing in sofas and home furnishings with Scandinavian design focus, offering both online and in-store shopping. In September 2026 folkhemmet.com drew an estimated 75.8K visits, up 15% on the month before. It ranks #5 of 154 Lighting brands in Sweden and holds a 1.3 Trustpilot rating over 112 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Lighting brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Folkhemmet is a Swedish furniture store specializing in sofas and home furnishings with Scandinavian design focus, offering both online and in-store shopping.
01 · Traffic
How much traffic Folkhemmet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Folkhemmet drew an estimated 75.8K visits in September 2026, up 15% on the month before and down 11% over three months.
- Worldwide#118,993of 4.5M sites · Top 5%
- In Sweden#891of 27.3K sites · Top 5%
- Lighting, worldwide#518of 25,385 brands · Top 5%
- Lighting, Sweden#5of 154 brands · Top 5%
75.8K
estimated visits in September
1 mo ▲ +15.3%4 mo ▼ −10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Folkhemmet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Folkhemmet holds 1.3 out of 5 on Trustpilot over 112 reviews, 16 of them in the last twelve months: 25% of customers give five stars and 71% one star. That volume places Folkhemmet in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Folkhemmet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Folkhemmet sells on Shopify, 100% of its catalogue in stock. The best seller is Delia Karmstol Khaki, at SEK 1,112.00, followed by Soffskydd 225/225 cm Vattentät and Krögaren Utebord Ø60 cm Vit/Svart.
#1Delia Karmstol KhakiFolkhemmetSEK 1,112.00In stock
#2Soffskydd 225/225 cm VattentätFolkhemmetSEK 895.00In stock
#3Krögaren Utebord Ø60 cm Vit/SvartFolkhemmetSEK 1,675.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Folkhemmet in its comparison group.
- Average rating
- 3.82 / 5
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$899.27
- Currency
- SEK
04 · Ads
What Folkhemmet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Folkhemmet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Möbler för alla måltider!Folkhemmet - Möbler och inredning6 Oct 2026image
Inred din matsal med stil!Folkhemmet - Möbler och inredning6 Oct 2026image
Serie 21 (H 38 cm) Grön BordslampaFolkhemmet - Möbler och inredning6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Awelin ABverified
Image ad20 Oct 2026Awelin ABverified
Image ad20 Oct 2026Awelin ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Folkhemmet.
The creators who tag @folkhemmetcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Folkhemmet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Folkhemmet among Lighting brands in Sweden. The closest is Kave, then MAISON GALLERY, Dimehouse, Dimehouse, Horizon Interiores, japandistore.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kavekavehome.sg | |||||||
| MAISON GALLERYmaison-gallery.com | |||||||
| Dimehousedimehouse.de | |||||||
| Dimehousedimehouse.co.uk | |||||||
| Horizon Interioreshorizoninteriores.com.br | |||||||
| japandistore.dejapandistore.de |
07 · Company
The company behind Folkhemmet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Folkhemmet is a company based in Täby, Sweden, on a domain registered in April 2003. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Täby
- Founded
- Data not available
- Domain registered
- 9 Apr 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- folkhemmet.com · Shopify · SEK
- Catalogue
- 467 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Folkhemmet
What people ask Google about Folkhemmet.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Folkhemmet legit?
According to Gravity by Benchr, Folkhemmet is a brand based in Täby, Sweden: its website has existed since April 2003, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 19,267 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Folkhemmet?
Customers rate Folkhemmet 1.3 out of 5 on Trustpilot over 112 reviews, 16 of them in the last twelve months: 25% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Folkhemmet sell?
Folkhemmet is a Swedish furniture store specializing in sofas and home furnishings with Scandinavian design focus, offering both online and in-store shopping. Gravity by Benchr classifies it under Lighting, with Lamps making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Folkhemmet expensive?
Folkhemmet's best seller, Delia Karmstol Khaki, sells SEK 1,112.00 on folkhemmet.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check folkhemmet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Folkhemmet have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Folkhemmet advertises on Facebook and Instagram and on Google, where its offers often run. Check folkhemmet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Folkhemmet?
Folkhemmet sells on its own website, folkhemmet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Folkhemmet?
Gravity by Benchr records a company based in Täby, Sweden, whose domain was registered in 2003, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Folkhemmet doing well?
Not at the moment. Gravity by Benchr estimates about 75,800 visits to folkhemmet.com in September 2026, up 15% in a month and down 11% over three months. Folkhemmet ranks #5 of 154 Lighting brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Folkhemmet use?
Gravity by Benchr identifies folkhemmet.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Folkhemmet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Folkhemmet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Sweden?
Among Lighting brands in Sweden in the Gravity by Benchr index, Folkhemmet ranks #5 of 154 by estimated traffic. Its closest competitors on the same market are Kave, MAISON GALLERY, Dimehouse, Dimehouse, Horizon Interiores. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Folkhemmet.