Brand page · Clothing · United Kingdom
Form&Thread: 51.2K visits a month, 234 active Meta ads, Gravity score 549.
Form&Thread — Form&Thread is a brand that sells premium menswear essentials. The company focuses on timeless, ethical and sustainable clothing made from high-quality materials. In September 2026 formandthread.com drew an estimated 51.2K visits, up 65% on the month before. It ranks #971 of 19,668 Clothing brands in United Kingdom and holds a 4.3 Trustpilot rating over 151 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Form&Thread is a brand that sells premium menswear essentials. The company focuses on timeless, ethical and sustainable clothing made from high-quality materials.
01 · Traffic
How much traffic Form&Thread gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Form&Thread drew an estimated 51.2K visits in September 2026, up 65% on the month before and up 0% over three months.
- Worldwide#166,800of 4.5M sites · Top 5%
- In United Kingdom#8,771of 192K sites · Top 5%
- Clothing, worldwide#16,081of 459,295 brands · Top 5%
- Clothing, United Kingdom#971of 19,668 brands · Top 5%
51.2K
estimated visits in September
1 mo ▲ +64.7%4 mo ▲ +0.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Form&Thread.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Form&Thread holds 4.3 out of 5 on Trustpilot over 151 reviews, 15 of them in the last twelve months: 85% of customers give five stars and 6% one star. That volume places Form&Thread in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
e-Commerce Service Fashion Designer Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Form&Thread sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Form&Thread sells on Shopify, 100% of its catalogue in stock. The best seller is Organic Raglan Tee, at £45.00, followed by Canvas Atelier Overshirt and Organic Ripstop Drawstring Trouser.
#1Organic Raglan TeeForm&Thread£45.00In stock
#2Canvas Atelier OvershirtForm&Thread£119.00In stock
#3Organic Ripstop Drawstring TrouserForm&Thread£119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Form&Thread in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 62% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$170.74
- Currency
- GBP
04 · Ads
What Form&Thread is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Form&Thread runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Explore latest autumn dropForm&Thread7 Oct 2026image
Explore latest autumn dropForm&Thread7 Oct 2026image
Explore latest autumn dropForm&Thread7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Form & Thread Limitedverified
Image ad17 Jun 2026Opumo Ltdverified
Image ad17 Jun 2026Opumo Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Form&Thread.
The creators who tag @formandthread on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Form&Thread competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Form&Thread among Clothing brands in United Kingdom. The closest is Frizmworks, then House of Sunny, Koy Clothing, DAKS, Dubbleware, Gunner and Hound.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Frizmworksfrizmworks.eu | |||||||
| House of Sunnyhouseofsunny.com | |||||||
| Koy Clothingkoyclothing.com | |||||||
| DAKSdaks.com | |||||||
| Dubblewaredubbleware.com | |||||||
| Gunner and Houndgunnerandhound.com |
07 · Company
The company behind Form&Thread.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Form&Thread is a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in March 2013. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2016, per LinkedIn
- Domain registered
- 11 Mar 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- formandthread.com · Shopify · GBP
- Catalogue
- 30 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Form&Thread
What people ask Google about Form&Thread.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Form&Thread legit or a scam?
According to Gravity by Benchr, Form&Thread is a brand based in London, United Kingdom: its website has existed since March 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 60,564 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Form&Thread?
Customers rate Form&Thread 4.3 out of 5 on Trustpilot over 151 reviews, 15 of them in the last twelve months: 85% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Form&Thread sell?
Form&Thread is a brand that sells premium menswear essentials. The company focuses on timeless, ethical and sustainable clothing made from high-quality materials. Gravity by Benchr classifies it under Clothing, with Apparel & Accessories making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Form&Thread cost?
Form&Thread's best seller, Organic Raglan Tee, sells £45.00 on formandthread.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check formandthread.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Form&Thread have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Form&Thread advertises on Facebook and Instagram and on Google, where its offers often run. Check formandthread.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Form&Thread?
Form&Thread sells on its own website, formandthread.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Form&Thread?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2013, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Form&Thread doing well?
Yes. Gravity by Benchr estimates about 51,200 visits to formandthread.com in September 2026, up 65% in a month and up 0% over three months. Form&Thread ranks #971 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Form&Thread use?
Gravity by Benchr identifies formandthread.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Form&Thread's ad budget?
Gravity by Benchr does not publish a spend figure for Form&Thread on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Form&Thread ranks #971 of 19,668 by estimated traffic. Its closest competitors on the same market are Frizmworks, House of Sunny, Koy Clothing, DAKS, Dubbleware. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Form&Thread.