Brand page · Clothing · Italy
Fortela: 53.5K visits a month, 264 active Meta ads, Gravity score 651.
Fortela — Fortela is a luxury brand created by Alessandro Squarzi and Alessia Giacobino that designs clothing combining vintage, American and Italian styles. In September 2026 fortela.com drew an estimated 53.5K visits, up 23% on the month before. It ranks #191 of 5,997 Clothing brands in Italy.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fortela is a luxury brand created by Alessandro Squarzi and Alessia Giacobino that designs clothing combining vintage, American and Italian styles.
01 · Traffic
How much traffic Fortela gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fortela drew an estimated 53.5K visits in September 2026, up 23% on the month before and up 14% over three months.
- Worldwide#160,398of 4.5M sites · Top 5%
- In Italy#3,766of 138K sites · Top 5%
- Clothing, worldwide#15,490of 459,295 brands · Top 5%
- Clothing, Italy#191of 5,997 brands · Top 5%
53.5K
estimated visits in September
1 mo ▲ +22.7%4 mo ▲ +14.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fortela.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fortela holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Men's Clothing Store Vintage Clothing Store Women's Clothing Store Used Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fortela sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fortela sells on Shopify, 94% of its catalogue in stock. The best seller is Japt Tubular T-Shirt Double-Pack, at €170.00, followed by Bandana Bracelet and Hmadebracelet Handmade Bracelet.
#1Japt Tubular T-Shirt Double-PackFortela€170.00In stock
#2Bandana BraceletFortela€30.00In stock
#3Hmadebracelet Handmade BraceletFortela€30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fortela in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 6% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$616.02
- Currency
- EUR
04 · Ads
What Fortela is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fortela runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
Scopri FortelaFortela8 Oct 2026video
Manteco x FortelaFortela6 Oct 2026video
The Manteco EditFortela6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026AREL SRLverified
Text ad20 Oct 2026AREL SRLverified
Text ad20 Oct 2026AREL SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fortela.
The creators who tag @fortela_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fortela_ on Instagram, led by Alessandro Squarzi (413K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlessandro Squarzi@alessandrosquarzi · 🇮🇹 IT | Photography visual arts Creator | 413K | 1.1% | 14 | Tagged @fortela_ |
06 · Competitors according to Gravity
Who Fortela competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fortela among Clothing brands in Italy. The closest is Barena Venezia, then Mr.PianiK, Eredipisanò International, Lardini, Transit, SEMICOUTURE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Barena Veneziabarenavenezia.com | |||||||
| Mr.PianiKmrpianik.it | |||||||
| Eredipisanò Internationaleredipisano.com | |||||||
| Lardinilardini.com | |||||||
| Transittransit.it | |||||||
| SEMICOUTUREsemicouture.it |
07 · Company
The company behind Fortela.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fortela is a company based in Milano, Italy, founded in 2015 according to LinkedIn, on a domain registered in June 2006. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Milano
- Founded
- 2015, per LinkedIn
- Domain registered
- 26 Jun 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fortela.com · Shopify · EUR
- Catalogue
- 176 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fortela
What people ask Google about Fortela.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fortela legit or a scam?
According to Gravity by Benchr, Fortela is a brand based in Milano, Italy: its website has existed since June 2006, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 191,944 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Fortela sell?
Fortela is a luxury brand created by Alessandro Squarzi and Alessia Giacobino that designs clothing combining vintage, American and Italian styles. Gravity by Benchr classifies it under Clothing, with Apparel & Accessories making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fortela cost?
Fortela's best seller, Japt Tubular T-Shirt Double-Pack, sells €170.00 on fortela.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check fortela.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fortela discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fortela advertises on Facebook and Instagram and on Google, where its offers often run. Check fortela.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fortela?
Fortela sells on its own website, fortela.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fortela?
Gravity by Benchr records a company based in Milano, Italy, founded in 2015 according to LinkedIn, on a domain registered in 2006, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fortela growing?
Yes. Gravity by Benchr estimates about 53,500 visits to fortela.com in September 2026, up 23% in a month and up 14% over three months. Fortela ranks #191 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fortela use?
Gravity by Benchr identifies fortela.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fortela spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fortela on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Fortela ranks #191 of 5,997 by estimated traffic. Its closest competitors on the same market are Barena Venezia, Mr.PianiK, Eredipisanò International, Lardini, Transit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fortela.