Brand page · Clothing · Sweden
Frank Dandy: 95.1K visits a month, 225 active Meta ads.
Frank Dandy — Frank Dandy is a Swedish fashion brand that develops and manages underwear, leisurewear, beachwear and accessories. In September 2026 frankdandy.com drew an estimated 95.1K visits, down 8% on the month before. It ranks #51 of 1,542 Clothing brands in Sweden and holds a 3.0 Trustpilot rating over 386 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Frank Dandy is a Swedish fashion brand that develops and manages underwear, leisurewear, beachwear and accessories.
01 · Traffic
How much traffic Frank Dandy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Frank Dandy drew an estimated 95.1K visits in September 2026, down 8% on the month before and down 29% over three months.
- Worldwide#97,744of 4.5M sites · Top 5%
- In Sweden#740of 27.3K sites · Top 5%
- Clothing, worldwide#9,331of 459,295 brands · Top 5%
- Clothing, Sweden#51of 1,542 brands · Top 5%
95.1K
estimated visits in September
1 mo ▼ −8.4%4 mo ▼ −28.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Frank Dandy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Frank Dandy holds 3.0 out of 5 on Trustpilot over 386 reviews, 54 of them in the last twelve months: 55% of customers give five stars and 31% one star. That volume places Frank Dandy in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Underwear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Frank Dandy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Frank Dandy's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Frank Dandy in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Frank Dandy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Frank Dandy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
Bestselling Deals 💋Frank Dandy7 Oct 2026image
NEW INFrank Dandy7 Oct 2026image
Ribbed and HighwaistedFrank Dandy7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad30 Sept 2026Frank Dandy ABverified
Text ad30 Sept 2026Frank Dandy ABverified
Text ad30 Sept 2026Frank Dandy ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Frank Dandy.
The creators who tag @frankdandy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @frankdandy on Instagram, led by Alice Nilsson | Lifestyle Creator (26.5K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlice Nilsson | Lifestyle Creator@alicelovisan · 🇸🇪 SE | Fashion style luxury Creator | 26.5K | 2.5% | 2 | Tagged @frankdandy |
06 · Competitors according to Gravity
Who Frank Dandy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Frank Dandy among Clothing brands in Sweden. The closest is uk.cupshe.com, then Helmi, Tüm Ürünlerde %50 Net İndirim Cottonhill, Glamlora, lisecharmel.com, Jackets Masters.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| uk.cupshe.comuk.cupshe.com | |||||||
| Helmihelmi.gr | |||||||
| Tüm Ürünlerde %50 Net İndirim Cottonhillcottonhill.com.tr | |||||||
| Glamloraglamlora.fr | |||||||
| lisecharmel.comlisecharmel.com | |||||||
| Jackets Mastersjacketsmasters.com |
07 · Company
The company behind Frank Dandy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Frank Dandy is a company based in Sweden, founded in 2003 according to LinkedIn, on a domain registered in August 2002. It employs about 26 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2003, per LinkedIn
- Domain registered
- 21 Aug 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- frankdandy.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Frank Dandy
What people ask Google about Frank Dandy.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Frank Dandy legit or a scam?
According to Gravity by Benchr, Frank Dandy is a brand based in Sweden: its website has existed since August 2002, its Trustpilot profile is claimed by the brand, it employs 26 people on LinkedIn, it has 70,733 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Frank Dandy reviews: is it worth it?
Customers rate Frank Dandy 3.0 out of 5 on Trustpilot over 386 reviews, 54 of them in the last twelve months: 55% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Frank Dandy?
Frank Dandy is a Swedish fashion brand that develops and manages underwear, leisurewear, beachwear and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Frank Dandy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Frank Dandy advertises on Facebook and Instagram and on Google, where its offers often run. Check frankdandy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Frank Dandy?
Gravity by Benchr records a company based in Sweden, founded in 2003 according to LinkedIn, on a domain registered in 2002, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Frank Dandy growing?
Not at the moment. Gravity by Benchr estimates about 95,100 visits to frankdandy.com in September 2026, down 8% in a month and down 29% over three months. Frank Dandy ranks #51 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Frank Dandy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Frank Dandy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Frank Dandy ranks #51 of 1,542 by estimated traffic. Its closest competitors on the same market are uk.cupshe.com, Helmi, Tüm Ürünlerde %50 Net İndirim Cottonhill, Glamlora, lisecharmel.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Frank Dandy.