Brand page · Shoes · Italy
fraushoes: 130K visits a month, 22 active Meta ads, Gravity score 620.
fraushoes — FRAU is an Italian footwear brand that produces artisanal shoes and accessories for men and women, focusing on design, craftsmanship, and functionality. In September 2026 frau.it drew an estimated 130K visits, up 22% on the month before. It ranks #30 of 1,719 Shoes brands in Italy and holds a 4.7 Trustpilot rating over 3,293 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 39 peers: Shoes brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FRAU is an Italian footwear brand that produces artisanal shoes and accessories for men and women, focusing on design, craftsmanship, and functionality.
01 · Traffic
How much traffic fraushoes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
fraushoes drew an estimated 130K visits in September 2026, up 22% on the month before and up 38% over three months.
- Worldwide#74,957of 4.5M sites · Top 5%
- In Italy#1,817of 138K sites · Top 5%
- Shoes, worldwide#1,553of 46,962 brands · Top 5%
- Shoes, Italy#30of 1,719 brands · Top 5%
130K
estimated visits in September
1 mo ▲ +22.0%4 mo ▲ +38.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about fraushoes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
fraushoes holds 4.7 out of 5 on Trustpilot over 3,293 reviews, 1,431 of them in the last twelve months: 82% of customers give five stars and 5% one star. That volume places fraushoes in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, fraushoes scores 4.4 over 10 reviews.
Shoe Factory Fashion Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What fraushoes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
fraushoes sells on Shopify, 76% of its catalogue in stock. The best seller is Black leather Texan ankle boots, at €159.00, followed by Brown distressed-effect suede Texan ankle boots and Black leather almond-toe pumps with round heel.
#1Black leather Texan ankle bootsfraushoes€159.00In stock
#2Brown distressed-effect suede Texan ankle bootsfraushoes€139.00In stock
#3Black leather almond-toe pumps with round heelfraushoes€145.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places fraushoes in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$189.29
- Currency
- EUR
04 · Ads
What fraushoes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
fraushoes runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2024 (image, text, video).
FRAU ShoesFRAU Shoes7 Oct 2026image
Frau opens the doors of its POP-UP to rediscover the pleasure of everyday footwear, where elegance, comfort and quality come together. FindFRAU Shoes6 Oct 2026image
FRAU ShoesFRAU Shoes5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CALZATURIFICIO FRAU SPAverified
Text ad20 Oct 2026CALZATURIFICIO FRAU SPAverified
Text ad20 Oct 2026CALZATURIFICIO FRAU SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about fraushoes.
The creators who tag @fraushoesofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fraushoesofficial on Instagram, led by mm studio (13.5K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmm studio@mm.studio.mm · 🇵🇪 PE | Fashion style luxury Creator | 13.5K | 1.5% | 2 | Tagged @fraushoesofficial |
06 · Competitors according to Gravity
Who fraushoes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for fraushoes among Shoes brands in Italy. The closest is modaessenziale.com, then saway.pl, Oleksy, santonishoes.com, JULES & JENN, cliziashoes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| modaessenziale.commodaessenziale.com | |||||||
| saway.plsaway.pl | |||||||
| Oleksyoleksy.pl | |||||||
| santonishoes.comsantonishoes.com | |||||||
| JULES & JENNjulesjenn.com | |||||||
| cliziashoescliziashoes.it |
07 · Company
The company behind fraushoes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
fraushoes is a company based in San Giovanni Ilarione, Italy, founded in 1952 according to LinkedIn. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · San Giovanni Ilarione
- Founded
- 1952, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- frau.it · Shopify · EUR
- Catalogue
- 116 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about fraushoes
What people ask Google about fraushoes.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is fraushoes a legit company?
According to Gravity by Benchr, fraushoes is a brand based in San Giovanni Ilarione, Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 54,742 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
fraushoes reviews
Customers rate fraushoes 4.7 out of 5 on Trustpilot over 3,293 reviews, 1,431 of them in the last twelve months: 82% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, fraushoes scores 4.4 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is fraushoes known for?
FRAU is an Italian footwear brand that produces artisanal shoes and accessories for men and women, focusing on design, craftsmanship, and functionality. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification, October 2026.
How much does fraushoes cost?
fraushoes' best seller, Black leather Texan ankle boots, sells €159.00 on frau.it. 76% of the catalogue is in stock. Gravity does not track prices daily: check frau.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a fraushoes discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: fraushoes advertises on Facebook and Instagram and on Google, where its offers often run. Check frau.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy fraushoes?
fraushoes sells on its own website, frau.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind fraushoes?
Gravity by Benchr records a company based in San Giovanni Ilarione, Italy, founded in 1952 according to LinkedIn, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is fraushoes doing well?
Yes. Gravity by Benchr estimates about 130,400 visits to frau.it in September 2026, up 22% in a month and up 38% over three months. fraushoes ranks #30 of 1,719 Shoes brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does fraushoes use?
Gravity by Benchr identifies frau.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is fraushoes' ad budget?
Gravity by Benchr does not publish a spend figure for fraushoes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Italy?
Among Shoes brands in Italy in the Gravity by Benchr index, fraushoes ranks #30 of 1,719 by estimated traffic. Its closest competitors on the same market are modaessenziale.com, saway.pl, Oleksy, santonishoes.com, JULES & JENN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with fraushoes.