Brand page · Pet Supplies · Germany
FRED & FELIA: 58.7K visits a month, 105 active Meta ads, Gravity score 599.
FRED & FELIA — FRED & FELIA is a German company that produces premium wet food for dogs and cats using ingredients in food quality, developed by a veterinary nutritionist. In September 2026 fredfelia.com drew an estimated 58.7K visits, up 10% on the month before. It ranks #53 of 1,165 Pet Supplies brands in Germany and holds a 3.5 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 63 peers: Pet Supplies brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FRED & FELIA is a German company that produces premium wet food for dogs and cats using ingredients in food quality, developed by a veterinary nutritionist.
01 · Traffic
How much traffic FRED & FELIA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FRED & FELIA drew an estimated 58.7K visits in September 2026, up 10% on the month before and up 22% over three months.
- Worldwide#148,183of 4.5M sites · Top 5%
- In Germany#6,729of 184K sites · Top 5%
- Pet Supplies, worldwide#1,157of 52,845 brands · Top 5%
- Pet Supplies, Germany#53of 1,165 brands · Top 5%
58.7K
estimated visits in September
1 mo ▲ +9.7%4 mo ▲ +22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FRED & FELIA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FRED & FELIA holds 3.5 out of 5 on Trustpilot over 19 reviews, 9 of them in the last twelve months: 68% of customers give five stars and 11% one star. That volume places FRED & FELIA in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Animal Feed Store Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FRED & FELIA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FRED & FELIA sells on Shopify, 93% of its catalogue in stock. The best seller is Huhn mit Reis, at €2.39–€32.90, followed by Rind mit Nudeln and Pute mit Kartoffeln.
#1Huhn mit ReisFRED & FELIA€2.39–€32.90In stock
#2Rind mit NudelnFRED & FELIA€2.59–€39.90In stock
#3Pute mit KartoffelnFRED & FELIA€2.39–€32.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FRED & FELIA in its comparison group.
- Average rating
- 4.99 / 5
- Rated products
- 38% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$11.19
- Currency
- EUR
04 · Ads
What FRED & FELIA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FRED & FELIA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2025 (image, text, video).
3 Dinge, die auf KEINER Packung stehenFRED & FELIA6 Oct 2026video
Dein Hund ist nicht wählerischFRED & FELIA6 Oct 2026video
Riecht wie Essen, nicht wie DoseFRED & FELIA6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026F&F Pet Food GmbHverified
Text ad19 Oct 2026F&F Pet Food GmbHverified
Image ad19 Oct 2026F&F Pet Food GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FRED & FELIA.
The creators who tag @fredfelia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who FRED & FELIA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FRED & FELIA among Pet Supplies brands in Germany. The closest is Escapure, then Fleischeslust Tiernahrung Onlineshop, Ofrieda, Lucky Heaven Ranch, BARFER'S, Fidelis.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Escapureescapure.de | |||||||
| Fleischeslust Tiernahrung Onlineshopfleischeslust-tiernahrung.de | |||||||
| Ofriedaofrieda.com | |||||||
| Lucky Heaven Ranchluckyheavenranch.de | |||||||
| BARFER'Sbarfers-wellfood.de | |||||||
| Fidelisfidelis.dog |
07 · Company
The company behind FRED & FELIA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FRED & FELIA is a company based in Stegaurach, Germany, founded in 2020 according to LinkedIn, on a domain registered in February 2022. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Stegaurach
- Founded
- 2020, per LinkedIn
- Domain registered
- 18 Feb 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fredfelia.com · Shopify · EUR
- Catalogue
- 58 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FRED & FELIA
What people ask Google about FRED & FELIA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FRED & FELIA legit?
According to Gravity by Benchr, FRED & FELIA is a brand based in Stegaurach, Germany: its website has existed since February 2022, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 25,354 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FRED & FELIA reviews
Customers rate FRED & FELIA 3.5 out of 5 on Trustpilot over 19 reviews, 9 of them in the last twelve months: 68% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FRED & FELIA known for?
FRED & FELIA is a German company that produces premium wet food for dogs and cats using ingredients in food quality, developed by a veterinary nutritionist. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does FRED & FELIA cost?
FRED & FELIA's best seller, Huhn mit Reis, sells from €2.39 to €32.90 on fredfelia.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check fredfelia.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a FRED & FELIA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FRED & FELIA advertises on Facebook and Instagram and on Google, where its offers often run. Check fredfelia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FRED & FELIA?
FRED & FELIA sells on its own website, fredfelia.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FRED & FELIA?
Gravity by Benchr records a company based in Stegaurach, Germany, founded in 2020 according to LinkedIn, on a domain registered in 2022, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FRED & FELIA doing well?
Yes. Gravity by Benchr estimates about 58,700 visits to fredfelia.com in September 2026, up 10% in a month and up 22% over three months. FRED & FELIA ranks #53 of 1,165 Pet Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FRED & FELIA use?
Gravity by Benchr identifies fredfelia.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FRED & FELIA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FRED & FELIA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Germany?
Among Pet Supplies brands in Germany in the Gravity by Benchr index, FRED & FELIA ranks #53 of 1,165 by estimated traffic. Its closest competitors on the same market are Escapure, Fleischeslust Tiernahrung Onlineshop, Ofrieda, Lucky Heaven Ranch, BARFER'S. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FRED & FELIA.