Brand page · Clothing · United States
Free People: 22.8M visits a month, 382 active Meta ads.
Free People — Free People is an American bohemian apparel and lifestyle retail company that sells women's boho clothing, accessories, shoes, and activewear. In September 2026 freepeople.com drew an estimated 22.8M visits, down 2% on the month before. It ranks #2 of 97,158 Clothing brands in United States and holds a 1.5 Trustpilot rating over 1,988 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Free People is an American bohemian apparel and lifestyle retail company that sells women's boho clothing, accessories, shoes, and activewear.
01 · Traffic
How much traffic Free People gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Free People drew an estimated 22.8M visits in September 2026, down 2% on the month before and up 12% over three months.
- Worldwide#952of 4.5M sites · Top 1%
- In United States#379of 1.2M sites · Top 1%
- Clothing, worldwide#52of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
22.8M
estimated visits in September
1 mo ▼ −2.3%4 mo ▲ +12.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Free People.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Free People holds 1.5 out of 5 on Trustpilot over 1,988 reviews, 231 of them in the last twelve months: 13% of customers give five stars and 71% one star. That volume places Free People in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Free People sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Free People's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Free People in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Free People is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Free People runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Free People Jackets, Too Good To Take Off. Shop the Collection.Free People12 Oct 2026video
Free PeopleFree People12 Oct 2026image
New NowFree People11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Free People, LLCverified
Text ad21 Oct 2026Free People, LLCverified
Text ad21 Oct 2026Free People, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Free People.
The creators who tag @freepeople on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @freepeople on Instagram, led by Toria Curbelo (466K followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TToria Curbelo@toriacurbelo · 🇺🇸 US | Fashion style luxury Creator | 466K | 8.0% | 11 | Tagged @freepeople |
06 · Competitors according to Gravity
Who Free People competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Free People among Clothing brands in United States. The closest is Earthbound, then SPELL, Three Bird Nest, The TwoSisters, nastygal.com, promod.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Earthboundearthboundtrading.com | |||||||
| SPELLspell.co | |||||||
| Three Bird Nestthreebirdnest.com | |||||||
| The TwoSistersthe-twosisters.nl | |||||||
| nastygal.comnastygal.com | |||||||
| promod.frpromod.fr |
07 · Company
The company behind Free People.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Free People is a company based in United States, founded in 1984 according to LinkedIn, on a domain registered in May 1996. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1984, per LinkedIn
- Domain registered
- 1 May 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- freepeople.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Free People
What people ask Google about Free People.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Free People a legit company?
According to Gravity by Benchr, Free People is a brand based in United States: its website has existed since May 1996, its Trustpilot profile is claimed by the brand, it employs 12 people on LinkedIn, it has 4,873,487 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Free People reviews
Customers rate Free People 1.5 out of 5 on Trustpilot over 1,988 reviews, 231 of them in the last twelve months: 13% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Free People sell?
Free People is an American bohemian apparel and lifestyle retail company that sells women's boho clothing, accessories, shoes, and activewear. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Free People discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Free People advertises on Facebook and Instagram and on Google, where its offers often run. Check freepeople.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Free People?
Gravity by Benchr records a company based in United States, founded in 1984 according to LinkedIn, on a domain registered in 1996, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Free People growing?
Yes. Gravity by Benchr estimates about 22,811,000 visits to freepeople.com in September 2026, down 2% in a month and up 12% over three months. Free People ranks #2 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Free People's ad budget?
Gravity by Benchr does not publish a spend figure for Free People on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Free People ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are Earthbound, SPELL, Three Bird Nest, The TwoSisters, nastygal.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Free People.