Brand page · Linens & Bedding · Italy
Frette: 269K visits a month, 345 active Meta ads.
Frette — Frette is an Italian luxury brand that produces masterfully-crafted linens and home furnishings of unparalleled quality, specializing in bedding and bath products made from the finest fibers. In September 2026 frette.com drew an estimated 269K visits, up 30% on the month before. It ranks #39 of 5,362 Linens & Bedding brands in Italy and holds a 2.3 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Frette is an Italian luxury brand that produces masterfully-crafted linens and home furnishings of unparalleled quality, specializing in bedding and bath products made from the finest fibers.
01 · Traffic
How much traffic Frette gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Frette drew an estimated 269K visits in September 2026, up 30% on the month before and up 48% over three months.
- Worldwide#40,903of 4.5M sites · Top 1%
- In United States#13,326of 1.2M sites · Top 5%
- Linens & Bedding, worldwide#163of 24,680 brands · Top 1%
- Linens & Bedding, United States#39of 5,362 brands · Top 1%
269K
estimated visits in September
1 mo ▲ +30.5%4 mo ▲ +47.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Frette.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Frette holds 2.3 out of 5 on Trustpilot over 14 reviews, 4 of them in the last twelve months: 14% of customers give five stars and 71% one star.
Bedroom Furniture Store Furniture Store Linens Store Bedding Store Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Frette sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Frette's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Frette in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Frette is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Frette runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
Discover Frette Duvets & PillowsFrette5 Oct 2026image
The Art of Modern ComfortFrette3 Oct 2026image
Italian Bedding, Crafted to EndureFrette3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Frette S.r.l.verified
Text ad21 Oct 2026Frette North America, Inc.verified
Text ad21 Oct 2026Frette North America, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Frette.
The creators who tag @frette on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @frette on Instagram, led by Tara Bernerd & Partners (21.6K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTara Bernerd & Partners@tarabernerdandpartners · 🇺🇸 US | Decoration garden diy Creator | 21.6K | 0.3% | 6 | Tagged @frette |
06 · Competitors according to Gravity
Who Frette competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Frette among Linens & Bedding brands in Italy. The closest is Bonsoirs, then yvesdelorme.com, FLandB, La compagnie du Blanc, Carré Blanc, CULTIVER.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bonsoirsbonsoirs.com | |||||||
| yvesdelorme.comyvesdelorme.com | |||||||
| FLandBflandb.com | |||||||
| La compagnie du Blanclacompagniedublanc.com | |||||||
| Carré Blanccarreblanc.com | |||||||
| CULTIVERcultiver.com |
07 · Company
The company behind Frette.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Frette is a company based in Italy, founded in 1860 according to LinkedIn, on a domain registered in June 1997. It employs about 443 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1860, per LinkedIn
- Domain registered
- 27 Jun 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 443 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- frette.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Frette
What people ask Google about Frette.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Frette legit or a scam?
According to Gravity by Benchr, Frette is a brand based in Italy: its website has existed since June 1997, it sells on a Salesforce_commerce store, it employs 443 people on LinkedIn, it has 127,441 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Frette reviews
Customers rate Frette 2.3 out of 5 on Trustpilot over 14 reviews, 4 of them in the last twelve months: 14% give five stars, 71% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Frette sell?
Frette is an Italian luxury brand that produces masterfully-crafted linens and home furnishings of unparalleled quality, specializing in bedding and bath products made from the finest fibers. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Is there a Frette discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Frette advertises on Facebook and Instagram and on Google, where its offers often run. Check frette.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Frette?
Frette sells on its own website, frette.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Frette?
Gravity by Benchr records a company based in Italy, founded in 1860 according to LinkedIn, on a domain registered in 1997, with 443 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Frette doing well?
Yes. Gravity by Benchr estimates about 269,300 visits to frette.com in September 2026, up 30% in a month and up 48% over three months. Frette ranks #39 of 5,362 Linens & Bedding brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Frette use?
Gravity by Benchr identifies frette.com as a Salesforce_commerce store. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records.
What is Frette's ad budget?
Gravity by Benchr does not publish a spend figure for Frette on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Italy?
Among Linens & Bedding brands in Italy in the Gravity by Benchr index, Frette ranks #39 of 5,362 by estimated traffic. Its closest competitors on the same market are Bonsoirs, yvesdelorme.com, FLandB, La compagnie du Blanc, Carré Blanc. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Frette.