Brand page · Denmark

FriBikeShop Top 1% worldwide Top 1% in Denmark
fribikeshop.dk·🇩🇰 Denmark·Since 2010

FriBikeShop: 415K visits a month, 44 active Meta ads.

FriBikeShop — Fri BikeShop is a Danish chain of bike shops operated by independent bicycle stores across the country. In September 2026 fribikeshop.dk drew an estimated 415K visits, down 20% on the month before.

fribikeshop.dk@fribikeshop 17.3KLinkedIn 1.1KTrustpilot 4.2Meta Ad Library 44

Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026

Estimated traffic
415K
−20% vs. August 2026
Instagram followers
17.3K
@fribikeshop
Trustpilot
4.2
7,602 reviews · 887 in 12 months
Meta ads
44
active
Products
—
Data not available
Rank in Denmark
—
Data not available
LinkedIn
1.1K
followers · 197 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Fri BikeShop is a Danish chain of bike shops operated by independent bicycle stores across the country.

01 · Traffic

How much traffic FriBikeShop gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

FriBikeShop drew an estimated 415K visits in September 2026, down 20% on the month before and down 11% over three months.

  • Worldwide#24,136of 4.5M sites · Top 1%
  • In Denmark#83of 21.4K sites · Top 1%
  • Category, worldwide—Data not available
  • Category, Denmark—Data not available
Monthly visitssource Sept 2026

415K

estimated visits in September

1 mo ▼ −20.0%4 mo ▼ −10.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about FriBikeShop.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

FriBikeShop holds 4.2 out of 5 on Trustpilot over 7,602 reviews, 887 of them in the last twelve months: 73% of customers give five stars and 14% one star. That volume places FriBikeShop in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 20 Oct 2026
4.2TrustScore · 7,602 reviews · 887 in 12 months
Top 5% review volumeTop 30% rating quality
5 ★73%
4 ★7%
3 ★3%
2 ★4%
1 ★14%

Bike Accessories Store Bicycle Repair Shop Bicycle Rental Service Bicycle Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What FriBikeShop sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read FriBikeShop's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixData not available

Data not available

The dominant category places FriBikeShop in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about FriBikeShop.

The creators who tag @fribikeshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @fribikeshop · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who FriBikeShop competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for FriBikeShop. The closest is bikester.se, then Cykelexperten.dk, Cykelpartner.dk, Cykelshoppen.dk, Cykelgear, Veloplus Shop.

CompetitorsDenmark · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
bikester.sebikester.se
Cykelexperten.dkcykelexperten.dk
Cykelpartner.dkcykelpartner.dk
Cykelshoppen.dkcykelshoppen.dk
Cykelgearcykelgear.dk
Veloplus Shopveloplus.ch
Competitors Gravity finds for FriBikeShop. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare FriBikeShop with bikester.se

07 · Company

The company behind FriBikeShop.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

FriBikeShop is a company based in Denmark, founded in 1985 according to LinkedIn, on a domain registered in September 2010. It employs about 197 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇰 Denmark
Founded
1985, per LinkedIn
Domain registered
13 Sept 2010
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
197 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
fribikeshop.dk
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about FriBikeShop

What people ask Google about FriBikeShop.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is FriBikeShop a legit company?

According to Gravity by Benchr, FriBikeShop is a brand based in Denmark: its website has existed since September 2010, its Trustpilot profile is claimed by the brand, it employs 197 people on LinkedIn, it has 17,303 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

FriBikeShop reviews

Customers rate FriBikeShop 4.2 out of 5 on Trustpilot over 7,602 reviews, 887 of them in the last twelve months: 73% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does FriBikeShop sell?

Fri BikeShop is a Danish chain of bike shops operated by independent bicycle stores across the country. Source: Gravity by Benchr product classification.

Is there a FriBikeShop discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: FriBikeShop advertises on Facebook and Instagram, where its offers often run. Check fribikeshop.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind FriBikeShop?

Gravity by Benchr records a company based in Denmark, founded in 1985 according to LinkedIn, on a domain registered in 2010, with 197 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is FriBikeShop growing?

Not at the moment. Gravity by Benchr estimates about 414,500 visits to fribikeshop.dk in September 2026, down 20% in a month and down 11% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

What is FriBikeShop's ad budget?

Gravity by Benchr does not publish a spend figure for FriBikeShop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FriBikeShop.