Brand page · Jewelry
Friendly Diamonds: 672K visits a month, 89 active Meta ads.
Friendly Diamonds — Friendly Diamonds sells lab-grown diamond engagement rings and fine jewelry, offering a pressure-free buying experience with certified diamonds and custom designs. In September 2026 friendlydiamonds.com drew an estimated 672K visits, up 101% on the month before. It ranks #52 of 33,382 Jewelry brands and holds a 4.9 Trustpilot rating over 907 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Friendly Diamonds sells lab-grown diamond engagement rings and fine jewelry, offering a pressure-free buying experience with certified diamonds and custom designs.
01 · Traffic
How much traffic Friendly Diamonds gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Friendly Diamonds drew an estimated 672K visits in September 2026, up 101% on the month before and up 97% over three months.
- Worldwide#19,674of 4.5M sites · Top 1%
- In United States#6,470of 1.2M sites · Top 1%
- Jewelry, worldwide#253of 132,285 brands · Top 1%
- Jewelry, United States#52of 33,382 brands · Top 1%
672K
estimated visits in September
1 mo ▲ +100.5%4 mo ▲ +96.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Friendly Diamonds.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Friendly Diamonds holds 4.9 out of 5 on Trustpilot over 907 reviews, 151 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places Friendly Diamonds in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Jeweler Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Friendly Diamonds sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Friendly Diamonds's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Friendly Diamonds in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Friendly Diamonds is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Friendly Diamonds runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Get $200 OFF Your OrderFriendly Diamonds7 Oct 2026image
Get $200 OFF Your OrderFriendly Diamonds7 Oct 2026video
Get $200 OFF Your OrderFriendly Diamonds7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Friendly Diamonds Inc.verified
Text ad21 Oct 2026Friendly Diamonds Inc.verified
Text ad21 Oct 2026Friendly Diamonds Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Friendly Diamonds.
The creators who tag @friendly.diamonds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @friendly.diamonds on Instagram, led by Franco Noriega (1M followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFranco Noriega@franconorhal · INTL | Fashion style luxury Creator | 1M | 0.5% | 1 | Tagged @friendly.diamonds |
06 · Competitors according to Gravity
Who Friendly Diamonds competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Friendly Diamonds among Jewelry brands. The closest is loosegrowndiamond.com, then MiaDonna, Brilliance.com, With Clarity, Ouros Jewels, Grown Brilliance.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| loosegrowndiamond.comloosegrowndiamond.com | |||||||
| MiaDonnamiadonna.com | |||||||
| Brilliance.combrilliance.com | |||||||
| With Claritywithclarity.com | |||||||
| Ouros Jewelsourosjewels.com | |||||||
| Grown Brilliancegrownbrilliance.com |
07 · Company
The company behind Friendly Diamonds.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Friendly Diamonds is an e-commerce brand, founded in 2020 according to LinkedIn, on a domain registered in August 2016. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2020, per LinkedIn
- Domain registered
- 11 Aug 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- friendlydiamonds.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Friendly Diamonds
What people ask Google about Friendly Diamonds.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Friendly Diamonds a legit company?
According to Gravity by Benchr, Friendly Diamonds is a brand: its website has existed since August 2016, its Trustpilot profile is claimed by the brand, it employs 20 people on LinkedIn, it has 28,137 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Friendly Diamonds reviews
Customers rate Friendly Diamonds 4.9 out of 5 on Trustpilot over 907 reviews, 151 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Friendly Diamonds known for?
Friendly Diamonds sells lab-grown diamond engagement rings and fine jewelry, offering a pressure-free buying experience with certified diamonds and custom designs. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Friendly Diamonds promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Friendly Diamonds advertises on Facebook and Instagram and on Google, where its offers often run. Check friendlydiamonds.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Friendly Diamonds?
Gravity by Benchr records a company, founded in 2020 according to LinkedIn, on a domain registered in 2016, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Friendly Diamonds growing?
Yes. Gravity by Benchr estimates about 671,900 visits to friendlydiamonds.com in September 2026, up 101% in a month and up 97% over three months. Friendly Diamonds ranks #52 of 33,382 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Friendly Diamonds' ad budget?
Gravity by Benchr does not publish a spend figure for Friendly Diamonds on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands?
Among Jewelry brands in the Gravity by Benchr index, Friendly Diamonds ranks #52 of 33,382 by estimated traffic. Its closest competitors on the same market are loosegrowndiamond.com, MiaDonna, Brilliance.com, With Clarity, Ouros Jewels. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Friendly Diamonds.