Brand page · Clothing · United Kingdom
Function18: 212K visits a month, 26 active Meta ads, Gravity score 490.
Function18 — Function18 is an online retailer specializing in men's golf fashion and lifestyle apparel, offering golf clothing and accessories from leading brands. In September 2026 function18.com drew an estimated 212K visits, down 21% on the month before. It ranks #256 of 19,668 Clothing brands in United Kingdom and holds a 4.0 Trustpilot rating over 3,784 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Function18 is an online retailer specializing in men's golf fashion and lifestyle apparel, offering golf clothing and accessories from leading brands.
01 · Traffic
How much traffic Function18 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Function18 drew an estimated 212K visits in September 2026, down 21% on the month before and down 10% over three months.
- Worldwide#49,883of 4.5M sites · Top 5%
- In United Kingdom#2,542of 192K sites · Top 5%
- Clothing, worldwide#4,517of 459,295 brands · Top 1%
- Clothing, United Kingdom#256of 19,668 brands · Top 5%
212K
estimated visits in September
1 mo ▼ −21.3%4 mo ▼ −10.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Function18.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Function18 holds 4.0 out of 5 on Trustpilot over 3,784 reviews, 13 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places Function18 in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Men's Clothing Store Golf shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Function18 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Function18 sells on Shopify, 79% of its catalogue in stock. The best seller is Small Order Handling Fee (Below £20), at £2.00, followed by MacWet ClimaTec Winter Rain Golf Gloves Pair and Function18 E-Gift Voucher.
Small Order Handling Fee (Below £20)Function18£2.00In stock
MacWet ClimaTec Winter Rain Golf Gloves PairFunction18£22.99In stock
Function18 E-Gift VoucherFunction18£10.00–£500.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Function18 in its comparison group.
- Average rating
- 4.32 / 5
- Rated products
- 13% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$144.27
- Currency
- GBP
04 · Ads
What Function18 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Function18 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Function18Function186 Oct 2026image
Function18Function181 Oct 2026image
default_collection_headlineFunction1830 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fairway (Golf Shops) Ltdverified
Text ad20 Oct 2026Fairway (Golf Shops) Ltdverified
Text ad20 Oct 2026Fairway (Golf Shops) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Function18.
The creators who tag @function18 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Function18 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Function18 among Clothing brands in United Kingdom. The closest is Good Good Golf, then Greg Norman Collection, Maelreg, Sunday Swagger, Manors, County Golf.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Good Good Golfgoodgoodgolf.com | |||||||
| Greg Norman Collectiongregnormancollection.com | |||||||
| Maelregmaelreg.com | |||||||
| Sunday Swaggersundayswagger.com | |||||||
| Manorsmanorsgolf.com | |||||||
| County Golfcounty-golf.co.uk |
07 · Company
The company behind Function18.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Function18 is a company based in Clayton Le Dale, United Kingdom, founded in 2006 according to LinkedIn, on a domain registered in October 2006. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Clayton Le Dale
- Founded
- 2006, per LinkedIn
- Domain registered
- 16 Oct 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- function18.com · Shopify · GBP
- Catalogue
- 209 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Function18
What people ask Google about Function18.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Function18 legit or a scam?
According to Gravity by Benchr, Function18 is a brand based in Clayton Le Dale, United Kingdom: its website has existed since October 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 37,457 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Function18?
Customers rate Function18 4.0 out of 5 on Trustpilot over 3,784 reviews, 13 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Function18?
Function18 is an online retailer specializing in men's golf fashion and lifestyle apparel, offering golf clothing and accessories from leading brands. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Function18 cost?
Function18's best seller, Small Order Handling Fee (Below £20), sells £2.00 on function18.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check function18.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Function18 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Function18 advertises on Facebook and Instagram and on Google, where its offers often run. Check function18.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Function18?
Function18 sells on its own website, function18.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Function18?
Gravity by Benchr records a company based in Clayton Le Dale, United Kingdom, founded in 2006 according to LinkedIn, on a domain registered in 2006, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Function18 growing?
Not at the moment. Gravity by Benchr estimates about 212,400 visits to function18.com in September 2026, down 21% in a month and down 10% over three months. Function18 ranks #256 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Function18 use?
Gravity by Benchr identifies function18.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Function18 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Function18 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Function18 ranks #256 of 19,668 by estimated traffic. Its closest competitors on the same market are Good Good Golf, Greg Norman Collection, Maelreg, Sunday Swagger, Manors. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Function18.