Brand page · Pet Supplies · Canada
Gentle Paws: 62.6K visits a month, 137 active Meta ads, Gravity score 609.
Gentle Paws — Gentle Paws is a pet supplies company that sells calming collars, pet beds, car safety gear, and everyday essentials for cats and dogs to help create a calm, stress-free home environment. In September 2026 gentlepawsupplies.com drew an estimated 62.6K visits, up 8% on the month before. It ranks #201 of 7,399 Pet Supplies brands in Canada and holds a 3.8 Trustpilot rating over 282 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Pet Supplies brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gentle Paws is a pet supplies company that sells calming collars, pet beds, car safety gear, and everyday essentials for cats and dogs to help create a calm, stress-free home environment.
01 · Traffic
How much traffic Gentle Paws gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gentle Paws drew an estimated 62.6K visits in September 2026, up 8% on the month before and up 436% over three months.
- Worldwide#140,255of 4.5M sites · Top 5%
- In United States#45,356of 1.2M sites · Top 5%
- Pet Supplies, worldwide#1,086of 52,845 brands · Top 5%
- Pet Supplies, United States#201of 7,399 brands · Top 5%
62.6K
estimated visits in September
1 mo ▲ +8.4%4 mo ▲ +435.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gentle Paws.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gentle Paws holds 3.8 out of 5 on Trustpilot over 282 reviews, 236 of them in the last twelve months: 53% of customers give five stars and 21% one star. That volume places Gentle Paws in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gentle Paws sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gentle Paws sells on Shopify, 100% of its catalogue in stock. The best seller is GentlePaws Cat Calming Collar (2-Pack), at CA$46.00, followed by Fruity Cat Collar and Silvervine Cat Chew Sticks (3-Pack).
#1GentlePaws Cat Calming Collar (2-Pack)Gentle PawsCA$46.00In stock
#2Fruity Cat CollarGentle PawsCA$22.00In stock
#3Silvervine Cat Chew Sticks (3-Pack)Gentle PawsCA$20.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Gentle Paws in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 85% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$30.15
- Currency
- CAD
04 · Ads
What Gentle Paws is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gentle Paws runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2025 (image, text, video).
Why Cat Parents Choose Gentle PawsGentle Paws Supplies7 Oct 2026video
Why Cat Parents Are Talking About ThisGentle Paws Supplies7 Oct 2026video
Calm That Goes With Your CatGentle Paws Supplies7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ROUIS GROUP INC.verified
Text ad20 Oct 2026ROUIS GROUP INC.verified
Video ad20 Oct 2026ROUIS GROUP INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gentle Paws.
The creators who tag @gentlepawsupplies on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Gentle Paws competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gentle Paws among Pet Supplies brands in Canada. The closest is Evoset, then Mondechat, Nymock, Leap Pets, BestLife4Pets, Empire Du Chat.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Evosetevoset.ca | |||||||
| Mondechatmondechat.com | |||||||
| Nymocknymock.com | |||||||
| Leap Petsleappets.ca | |||||||
| BestLife4Petsbestlife4pets.com | |||||||
| Empire Du Chatempireduchat.com |
07 · Company
The company behind Gentle Paws.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gentle Paws is a company based in Mississauga, Canada, on a domain registered in February 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Mississauga
- Founded
- Data not available
- Domain registered
- 12 Feb 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gentlepawsupplies.com · Shopify · USD
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gentle Paws
What people ask Google about Gentle Paws.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gentle Paws legit?
According to Gravity by Benchr, Gentle Paws is a brand based in Mississauga, Canada: its website has existed since February 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 58,548 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Gentle Paws reviews: is it worth it?
Customers rate Gentle Paws 3.8 out of 5 on Trustpilot over 282 reviews, 236 of them in the last twelve months: 53% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Gentle Paws known for?
Gentle Paws is a pet supplies company that sells calming collars, pet beds, car safety gear, and everyday essentials for cats and dogs to help create a calm, stress-free home environment. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Gentle Paws prices: how much is it?
Gentle Paws' best seller, GentlePaws Cat Calming Collar (2-Pack), sells CA$46.00 on gentlepawsupplies.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check gentlepawsupplies.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Gentle Paws discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Gentle Paws advertises on Facebook and Instagram and on Google, where its offers often run. Check gentlepawsupplies.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Gentle Paws?
Gentle Paws sells on its own website, gentlepawsupplies.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Gentle Paws?
Gravity by Benchr records a company based in Mississauga, Canada, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gentle Paws growing?
Yes. Gravity by Benchr estimates about 62,600 visits to gentlepawsupplies.com in September 2026, up 8% in a month and up 436% over three months. Gentle Paws ranks #201 of 7,399 Pet Supplies brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gentle Paws use?
Gravity by Benchr identifies gentlepawsupplies.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Gentle Paws spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Gentle Paws on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Canada?
Among Pet Supplies brands in Canada in the Gravity by Benchr index, Gentle Paws ranks #201 of 7,399 by estimated traffic. Its closest competitors on the same market are Evoset, Mondechat, Nymock, Leap Pets, BestLife4Pets. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gentle Paws.