Brand page · Personal Care · United Kingdom
Glasses Direct: 1.2M visits a month, 23 active Meta ads, Gravity score 628.
Glasses Direct — Paying too much for your glasses? Try at home for free and shop hundreds of frames — get 2 pairs from £15. In September 2026 glassesdirect.co.uk drew an estimated 1.2M visits, down 3% on the month before. It ranks #5 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 285,267 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Personal Care brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paying too much for your glasses? Try at home for free and shop hundreds of frames — get 2 pairs from £15.
01 · Traffic
How much traffic Glasses Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Glasses Direct drew an estimated 1.2M visits in September 2026, down 3% on the month before and up 13% over three months.
- Worldwide#12,729of 4.5M sites · Top 1%
- In United Kingdom#489of 192K sites · Top 1%
- Personal Care, worldwide#433of 215,119 brands · Top 1%
- Personal Care, United Kingdom#5of 8,226 brands · Top 1%
1.2M
estimated visits in September
1 mo ▼ −2.6%4 mo ▲ +13.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Glasses Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Glasses Direct holds 4.7 out of 5 on Trustpilot over 285,267 reviews, 19,997 of them in the last twelve months: 83% of customers give five stars and 3% one star. That volume places Glasses Direct in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Glasses Direct scores 4.5 over 315 reviews.
Glasses Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Glasses Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Glasses Direct's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Glasses Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Glasses Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Glasses Direct runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Tommy Hilfiger £165Glasses Direct9 Oct 2026image
Tommy Hilfiger £165Glasses Direct6 Oct 2026video
Ray-Ban £124Glasses Direct3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026MyOptique Group Limitedverified
Text ad19 Oct 2026MyOptique Group Limitedverified
Text ad19 Oct 2026MyOptique Group Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Glasses Direct.
The creators who tag @glasses_direct on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @glasses_direct on Instagram, led by Lucie Houchin (57.9K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLucie Houchin@lucie.houchin · 🇬🇧 GB | Fashion style luxury Creator | 57.9K | 1.0% | 1 | Tagged @glasses_direct |
06 · Competitors according to Gravity
Who Glasses Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Glasses Direct among Personal Care brands in United Kingdom. The closest is Eyeglasses.com, then Yesglasses, glasses.com, GlassesShop, goggles4u.com, Eyebuydirect.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Eyeglasses.comeyeglasses.com | |||||||
| Yesglassesyesglasses.com | |||||||
| glasses.comglasses.com | |||||||
| GlassesShopglassesshop.com | |||||||
| goggles4u.comgoggles4u.com | |||||||
| Eyebuydirecteyebuydirect.ca |
07 · Company
The company behind Glasses Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Glasses Direct is a company based in United Kingdom, on a domain registered in June 2004. It employs about 47 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 22 Jun 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 47 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- glassesdirect.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Glasses Direct
What people ask Google about Glasses Direct.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Glasses Direct legit or a scam?
According to Gravity by Benchr, Glasses Direct is a brand based in United Kingdom: its website has existed since June 2004, its Trustpilot profile is claimed by the brand, it employs 47 people on LinkedIn, it has 46,892 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Glasses Direct reviews
Customers rate Glasses Direct 4.7 out of 5 on Trustpilot over 285,267 reviews, 19,997 of them in the last twelve months: 83% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Glasses Direct scores 4.5 over 315 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Glasses Direct?
Paying too much for your glasses? Try at home for free and shop hundreds of frames — get 2 pairs from £15. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Glasses Direct have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Glasses Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check glassesdirect.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Glasses Direct?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2004, with 47 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Glasses Direct growing?
Yes. Gravity by Benchr estimates about 1,178,700 visits to glassesdirect.co.uk in September 2026, down 3% in a month and up 13% over three months. Glasses Direct ranks #5 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Glasses Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Glasses Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Glasses Direct ranks #5 of 8,226 by estimated traffic. Its closest competitors on the same market are Eyeglasses.com, Yesglasses, glasses.com, GlassesShop, goggles4u.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Glasses Direct.