Brand page · Health Care · United States
GNC: 3.6M visits a month, 144 active Meta ads.
GNC — GNC is a global specialty health, wellness and performance retailer that sells vitamins, supplements, protein powders and other health products to support fitness and wellbeing. In September 2026 gnc.com drew an estimated 3.6M visits, down 28% on the month before. It ranks #4 of 12,108 Health Care brands in United States and holds a 1.5 Trustpilot rating over 270 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
GNC is a global specialty health, wellness and performance retailer that sells vitamins, supplements, protein powders and other health products to support fitness and wellbeing.
01 · Traffic
How much traffic GNC gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GNC drew an estimated 3.6M visits in September 2026, down 28% on the month before and down 18% over three months.
- Worldwide#5,047of 4.5M sites · Top 1%
- In United States#1,705of 1.2M sites · Top 1%
- Health Care, worldwide#37of 105,715 brands · Top 1%
- Health Care, United States#4of 12,108 brands · Top 1%
3.6M
estimated visits in September
1 mo ▼ −28.0%4 mo ▼ −17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GNC.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GNC holds 1.5 out of 5 on Trustpilot over 270 reviews, 46 of them in the last twelve months: 9% of customers give five stars and 84% one star. That volume places GNC in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Mental Health Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GNC sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read GNC's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places GNC in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What GNC is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GNC runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
PeytonGNC Live Well14 Oct 2026image
GNC Live WellGNC Live Well13 Oct 2026image
CREATINE BOGO 50% OFFˇ.GNC Live Well12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026GNC Holdings, INC.verified
Text ad21 Oct 2026GNC Holdings, INC.verified
Text ad21 Oct 2026GNC Holdings, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GNC.
The creators who tag @gnclivewell on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gnclivewell on Instagram, led by Michael Williams (27.6K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichael Williams@itsmikewill24 · 🇺🇸 US | Fitness sport bodybuilding Creator | 27.6K | 0.3% | 16 | Tagged @gnclivewell |
06 · Competitors according to Gravity
Who GNC competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GNC among Health Care brands in United States. The closest is GNC India, then GNC, Gymstore, Optimum Nutrition, Myprotein, vitaminshoppe.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GNC Indiaguardian.in | |||||||
| GNCgnc.com.gt | |||||||
| Gymstoregymstore.vn | |||||||
| Optimum Nutritionoptimumnutrition.com | |||||||
| Myproteinmyprotein.gr | |||||||
| vitaminshoppe.comvitaminshoppe.com |
07 · Company
The company behind GNC.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GNC is a company based in United States, on a domain registered in July 1996. It employs about 10,526 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 3 Jul 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10,526 on LinkedIn
- Funding stage
- M and a · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gnc.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GNC
What people ask Google about GNC.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GNC legit?
According to Gravity by Benchr, GNC is a brand based in United States: its website has existed since July 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 10,526 people on LinkedIn, it has 495,043 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
GNC reviews: is it worth it?
Customers rate GNC 1.5 out of 5 on Trustpilot over 270 reviews, 46 of them in the last twelve months: 9% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GNC?
GNC is a global specialty health, wellness and performance retailer that sells vitamins, supplements, protein powders and other health products to support fitness and wellbeing. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
GNC promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: GNC advertises on Facebook and Instagram and on Google, where its offers often run. Check gnc.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy GNC?
GNC sells on its own website, gnc.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind GNC?
Gravity by Benchr records a company based in United States, whose domain was registered in 1996, with 10,526 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is GNC doing well?
Not at the moment. Gravity by Benchr estimates about 3,629,000 visits to gnc.com in September 2026, down 28% in a month and down 18% over three months. GNC ranks #4 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GNC use?
Gravity by Benchr identifies gnc.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records.
What is GNC's ad budget?
Gravity by Benchr does not publish a spend figure for GNC on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, GNC ranks #4 of 12,108 by estimated traffic. Its closest competitors on the same market are GNC India, GNC, Gymstore, Optimum Nutrition, Myprotein. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GNC.