Brand page · Electronics Accessories · United States
Goal Zero: 223K visits a month, 25 active Meta ads, Gravity score 594.
Goal Zero — Goal Zero is a company that sells portable power stations, solar generators, solar panels, power banks, and home energy storage solutions. In September 2026 goalzero.com drew an estimated 223K visits, down 10% on the month before. It ranks #105 of 5,552 Electronics Accessories brands in United States and holds a 3.9 Trustpilot rating over 90 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Electronics Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Goal Zero is a company that sells portable power stations, solar generators, solar panels, power banks, and home energy storage solutions.
01 · Traffic
How much traffic Goal Zero gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Goal Zero drew an estimated 223K visits in September 2026, down 10% on the month before and up 12% over three months.
- Worldwide#47,771of 4.5M sites · Top 5%
- In United States#15,612of 1.2M sites · Top 5%
- Electronics Accessories, worldwide#806of 56,814 brands · Top 5%
- Electronics Accessories, United States#105of 5,552 brands · Top 5%
223K
estimated visits in September
1 mo ▼ −10.5%4 mo ▲ +11.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Goal Zero.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Goal Zero holds 3.9 out of 5 on Trustpilot over 90 reviews, 63 of them in the last twelve months: 69% of customers give five stars and 23% one star. That volume places Goal Zero in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Goal Zero sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Goal Zero sells on Shopify, 35% of its catalogue in stock. The best seller is Yeti 12V Car Charging Cable, at US$49.95, followed by 8mm Input 30 ft. Extension Cable and Lighthouse Micro Flash USB Rechargeable Lantern.
#1Yeti 12V Car Charging CableGoal ZeroUS$49.95In stock
#28mm Input 30 ft. Extension CableGoal ZeroUS$29.95In stock
#3Lighthouse Micro Flash USB Rechargeable LanternGoal ZeroUS$39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Goal Zero in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 32% of the catalogue
- In stock
- 35%
- Upper price quartile
- US$986.21
- Currency
- USD
04 · Ads
What Goal Zero is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Goal Zero runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
When in nature, it’s nice to hear nature 🐤Goal Zero7 Oct 2026video
Meet our newest member of the Yeti family, the all new Yeti 1500. Featuring upgraded power, ultrafast recharging, longer lifespan, durable cGoal Zero30 Sept 2026video
More power, more durability.Goal Zero10 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Goal Zero, LLCverified
Image ad20 Oct 2026Goal Zero, LLCverified
Text ad20 Oct 2026Goal Zero, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Goal Zero.
The creators who tag @goalzero on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @goalzero on Instagram, led by Luke Smithwick (24.3K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLuke Smithwick@luke_smithwick · 🇬🇧 GB | Travel tourism exploration Creator | 24.3K | 0.4% | 6 | Tagged @goalzero |
06 · Competitors according to Gravity
Who Goal Zero competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Goal Zero among Electronics Accessories brands in United States. The closest is BLUETTI, then EcoFlow, AnkerSolix, Jackery, OUPES, UDPOWER.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BLUETTIbluettipower.com | |||||||
| EcoFlowus.ecoflow.com | |||||||
| AnkerSolixankersolix.com | |||||||
| Jackeryjackery.com | |||||||
| OUPESoupes.com | |||||||
| UDPOWERudpwr.com |
07 · Company
The company behind Goal Zero.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Goal Zero is a company based in Midvale, United States, founded in 2008 according to LinkedIn, on a domain registered in March 2006. It employs about 89 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Midvale
- Founded
- 2008, per LinkedIn
- Domain registered
- 25 Mar 2006
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 89 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- goalzero.com · Shopify · USD
- Catalogue
- 161 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Goal Zero
What people ask Google about Goal Zero.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Goal Zero legit?
According to Gravity by Benchr, Goal Zero is a brand based in Midvale, United States: its website has existed since March 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 89 people on LinkedIn, it has 243,109 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Goal Zero?
Customers rate Goal Zero 3.9 out of 5 on Trustpilot over 90 reviews, 63 of them in the last twelve months: 69% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Goal Zero known for?
Goal Zero is a company that sells portable power stations, solar generators, solar panels, power banks, and home energy storage solutions. Gravity by Benchr classifies it under Electronics Accessories, with Power making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Goal Zero expensive?
Goal Zero's best seller, Yeti 12V Car Charging Cable, sells US$49.95 on goalzero.com. 35% of the catalogue is in stock. Gravity does not track prices daily: check goalzero.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Goal Zero have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Goal Zero advertises on Facebook and Instagram and on Google, where its offers often run. Check goalzero.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Goal Zero?
Goal Zero sells on its own website, goalzero.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Goal Zero?
Gravity by Benchr records a company based in Midvale, United States, founded in 2008 according to LinkedIn, on a domain registered in 2006, with 89 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Goal Zero growing?
Yes. Gravity by Benchr estimates about 223,000 visits to goalzero.com in September 2026, down 10% in a month and up 12% over three months. Goal Zero ranks #105 of 5,552 Electronics Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Goal Zero use?
Gravity by Benchr identifies goalzero.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Goal Zero spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Goal Zero on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in United States?
Among Electronics Accessories brands in United States in the Gravity by Benchr index, Goal Zero ranks #105 of 5,552 by estimated traffic. Its closest competitors on the same market are BLUETTI, EcoFlow, AnkerSolix, Jackery, OUPES. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Goal Zero.