Brand page · Tools · Germany
GOTOOLS: 1M visits a month, 11 active Meta ads.
GOTOOLS — GOTOOLS is an online retailer specializing in high-quality tools for professionals and enthusiasts. The company has been providing expert service and competitive pricing for 30 years. In September 2026 gotools.de drew an estimated 1M visits, up 8% on the month before. It ranks #1 of 587 Tools brands in Germany and holds a 4.4 Trustpilot rating over 1,171 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
GOTOOLS is an online retailer specializing in high-quality tools for professionals and enthusiasts. The company has been providing expert service and competitive pricing for 30 years.
01 · Traffic
How much traffic GOTOOLS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GOTOOLS drew an estimated 1M visits in September 2026, up 8% on the month before and up 21% over three months.
- Worldwide#14,292of 4.5M sites · Top 1%
- In Germany#641of 184K sites · Top 1%
- Tools, worldwide#60of 49,532 brands · Top 1%
- Tools, Germany#1of 587 brands · Top 1%
1M
estimated visits in September
1 mo ▲ +7.8%4 mo ▲ +21.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GOTOOLS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GOTOOLS holds 4.4 out of 5 on Trustpilot over 1,171 reviews, 427 of them in the last twelve months: 73% of customers give five stars and 18% one star. That volume places GOTOOLS in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GOTOOLS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read GOTOOLS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places GOTOOLS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What GOTOOLS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GOTOOLS runs Meta ads on Facebook, Instagram, and has advertised on Google since January 2023 (image, text, video).
Bosch EXPERT Self Cut Speed Flachfräsbohrer, 24 x 400 mmGOTOOLS.de8 Oct 2026image
Bosch Exzenterschleifer GEX 40-150 im KartonGOTOOLS.de6 Oct 2026image
Milwaukee SHOCKWAVE Bit-Set mit Karabiner 10-teilig TX/PZ/PHGOTOOLS.de26 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026GOTOOLS GMBHverified
Text ad19 Oct 2026GOTOOLS GMBHverified
Text ad19 Oct 2026GOTOOLS GMBHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GOTOOLS.
The creators who tag @gotools.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who GOTOOLS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GOTOOLS among Tools brands in Germany. The closest is Werkzeugstore24, then Tool Nut, Toolbrothers, Tools4Trade, Toolup, Power Tool World.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Werkzeugstore24werkzeugstore24.de | |||||||
| Tool Nuttoolnut.com | |||||||
| Toolbrotherstoolbrothers.de | |||||||
| Tools4Tradetools4trade.co.uk | |||||||
| Tooluptoolup.com | |||||||
| Power Tool Worldpowertoolworld.co.uk |
07 · Company
The company behind GOTOOLS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GOTOOLS is a company based in Germany, founded in 1987 according to LinkedIn. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1987, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gotools.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GOTOOLS
What people ask Google about GOTOOLS.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GOTOOLS legit or a scam?
According to Gravity by Benchr, GOTOOLS is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 12 people on LinkedIn, it has 91,867 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
GOTOOLS reviews
Customers rate GOTOOLS 4.4 out of 5 on Trustpilot over 1,171 reviews, 427 of them in the last twelve months: 73% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does GOTOOLS sell?
GOTOOLS is an online retailer specializing in high-quality tools for professionals and enthusiasts. The company has been providing expert service and competitive pricing for 30 years. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
GOTOOLS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: GOTOOLS advertises on Facebook and Instagram and on Google, where its offers often run. Check gotools.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns GOTOOLS?
Gravity by Benchr records a company based in Germany, founded in 1987 according to LinkedIn, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is GOTOOLS growing?
Yes. Gravity by Benchr estimates about 1,018,100 visits to gotools.de in September 2026, up 8% in a month and up 21% over three months. GOTOOLS ranks #1 of 587 Tools brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does GOTOOLS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GOTOOLS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Germany?
Among Tools brands in Germany in the Gravity by Benchr index, GOTOOLS ranks #1 of 587 by estimated traffic. Its closest competitors on the same market are Werkzeugstore24, Tool Nut, Toolbrothers, Tools4Trade, Toolup. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GOTOOLS.