Brand page · Personal Care · Australia
Go-To: 174K visits a month, 269 active Meta ads, Gravity score 579.
Go-To — Go-To Skincare is an Australian skincare brand by Zoë Foster Blake that creates simple, effective, and uncomplicated skincare products including face oils, serums, and SPF using premium ingredients. In September 2026 gotoskincare.com drew an estimated 174K visits, down 1% on the month before. It ranks #27 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Go-To Skincare is an Australian skincare brand by Zoë Foster Blake that creates simple, effective, and uncomplicated skincare products including face oils, serums, and SPF using premium ingredients.
01 · Traffic
How much traffic Go-To gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Go-To drew an estimated 174K visits in September 2026, down 1% on the month before and down 25% over three months.
- Worldwide#58,776of 4.5M sites · Top 5%
- In Australia#1,222of 105K sites · Top 5%
- Personal Care, worldwide#2,737of 215,119 brands · Top 5%
- Personal Care, Australia#27of 6,103 brands · Top 1%
174K
estimated visits in September
1 mo ▼ −1.5%4 mo ▼ −25.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Go-To.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Go-To holds 4.0 out of 5 on Trustpilot over 3 reviews: 100% of customers give five stars and 0% one star.
Skin Care Clinic Cosmetics Store Health and Beauty Shop Beauty Salon Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Go-To sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Go-To sells on Shopify, 76% of its catalogue in stock. The best seller is Face Hero, at A$47.00, followed by Properly Clean and Very Useful Face Cream.
#1Face HeroGo-ToA$47.00In stock
#2Properly CleanGo-ToA$35.00In stock
#3Very Useful Face CreamGo-ToA$47.00–A$80.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Go-To in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 83% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$38.36
- Currency
- AUD
04 · Ads
What Go-To is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Go-To runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
The Final Step To Calmer, Stronger Skin.Go-To Skin Care7 Oct 2026video
Meet Our Gentlest Cleanser Yet.Go-To Skin Care6 Oct 2026video
Face Hero Extra Is Back.Go-To Skin Care6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Go-To skincareverified
Text ad20 Oct 2026Go-To skincareverified
Text ad20 Oct 2026Go-To skincareverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Go-To.
The creators who tag @gotoskincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gotoskincare on Instagram, led by JESS | INTERNATIONAL MAKEUP ARTIST & EDUCATOR (21K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJESS | INTERNATIONAL MAKEUP ARTIST & EDUCATOR@jessmaas_ · 🇦🇺 AU | Beauty cosmetics skincare Creator | 21K | 0.5% | 3 | Tagged @gotoskincare |
06 · Competitors according to Gravity
Who Go-To competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Go-To among Personal Care brands in Australia. The closest is facetheory.com, then Origins, Savor Beauty, typology.com, Simple Skincare, La Roche-Posay.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| facetheory.comfacetheory.com | |||||||
| Originsorigins.com | |||||||
| Savor Beautysavorbeauty.com | |||||||
| typology.comtypology.com | |||||||
| Simple Skincaresimpleskincare.in | |||||||
| La Roche-Posaylaroche-posay.us |
07 · Company
The company behind Go-To.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Go-To is a company based in Surry Hills, Australia, founded in 2013 according to LinkedIn, on a domain registered in February 2013. It employs about 44 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Surry Hills
- Founded
- 2013, per LinkedIn
- Domain registered
- 7 Feb 2013
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 44 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gotoskincare.com · Shopify · AUD
- Catalogue
- 269 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Go-To
What people ask Google about Go-To.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Go-To legit or a scam?
According to Gravity by Benchr, Go-To is a brand based in Surry Hills, Australia: its website has existed since February 2013, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 325,443 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Go-To?
Go-To Skincare is an Australian skincare brand by Zoë Foster Blake that creates simple, effective, and uncomplicated skincare products including face oils, serums, and SPF using premium ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Go-To prices: how much is it?
Go-To's best seller, Face Hero, sells A$47.00 on gotoskincare.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check gotoskincare.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Go-To discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Go-To advertises on Facebook and Instagram and on Google, where its offers often run. Check gotoskincare.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Go-To?
Go-To sells on its own website, gotoskincare.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Go-To?
Gravity by Benchr records a company based in Surry Hills, Australia, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 44 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Go-To growing?
Not at the moment. Gravity by Benchr estimates about 174,100 visits to gotoskincare.com in September 2026, down 1% in a month and down 25% over three months. Go-To ranks #27 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Go-To use?
Gravity by Benchr identifies gotoskincare.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Go-To spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Go-To on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Go-To ranks #27 of 6,103 by estimated traffic. Its closest competitors on the same market are facetheory.com, Origins, Savor Beauty, typology.com, Simple Skincare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Go-To.