Brand page · Handbags, Wallets & Cases · Hong Kong SAR China
GRAMS28: 242K visits a month, 503 active Meta ads, Gravity score 668.
GRAMS28 — GRAMS28 designs and produces handmade leather carry goods including bags, folios, iPhone cases, wallets and accessories, offering luxury quality with sensible prices. In September 2026 grams28.com drew an estimated 242K visits, down 12% on the month before. It ranks #50 of 6,027 Handbags, Wallets & Cases brands in Hong Kong SAR China and holds a 4.9 Trustpilot rating over 1,428 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Handbags, Wallets & Cases brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GRAMS28 designs and produces handmade leather carry goods including bags, folios, iPhone cases, wallets and accessories, offering luxury quality with sensible prices.
01 · Traffic
How much traffic GRAMS28 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GRAMS28 drew an estimated 242K visits in September 2026, down 12% on the month before and down 10% over three months.
- Worldwide#44,677of 4.5M sites · Top 5%
- In United States#14,599of 1.2M sites · Top 5%
- Handbags, Wallets & Cases, worldwide#214of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, United States#50of 6,027 brands · Top 1%
242K
estimated visits in September
1 mo ▼ −12.2%4 mo ▼ −10.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GRAMS28.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GRAMS28 holds 4.9 out of 5 on Trustpilot over 1,428 reviews, 506 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places GRAMS28 in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Fashion Accessories Store Cell Phone Accessory Store Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GRAMS28 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GRAMS28 sells on Shopify, 83% of its catalogue in stock. The best seller is Add Initials, at HK$139.00, followed by 157 Essential Sling and 109 Essential Case.
#1Add InitialsGRAMS28HK$139.00In stock
#2157 Essential SlingGRAMS28HK$1,999.00In stock
#3109 Essential CaseGRAMS28HK$999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places GRAMS28 in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 86% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$382.15
- Currency
- HKD
04 · Ads
What GRAMS28 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GRAMS28 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
GRAMS28GRAMS287 Oct 2026image
151 Stealth BackpackGRAMS287 Oct 2026video
GRAMS287 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Right My Key Limitedverified
Image ad20 Oct 2026Right My Key Limitedverified
Text ad20 Oct 2026Right My Key Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GRAMS28.
The creators who tag @grams28 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @grams28 on Instagram, led by Tausif Hussain (19.9K followers, 5.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTausif Hussain@hussaintausif · INTL | Tech gadgets innovation Creator | 19.9K | 5.2% | 6 | Tagged @grams28 |
06 · Competitors according to Gravity
Who GRAMS28 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GRAMS28 among Handbags, Wallets & Cases brands in Hong Kong SAR China. The closest is MaheTri, then Andar, Galen Leather, Kings Loot, gettoderi, Portland Leather.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MaheTrimahetri.in | |||||||
| Andarandar.com | |||||||
| Galen Leathergalenleather.com | |||||||
| Kings Lootkingsloot.com | |||||||
| gettoderigettoderi.com | |||||||
| Portland Leatherportlandleathergoods.com |
07 · Company
The company behind GRAMS28.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GRAMS28 is a company based in Kwun Tong, Hong Kong SAR China, founded in 2019 according to LinkedIn, on a domain registered in August 2012. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · Kwun Tong
- Founded
- 2019, per LinkedIn
- Domain registered
- 14 Aug 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- grams28.com · Shopify · USD
- Catalogue
- 111 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GRAMS28
What people ask Google about GRAMS28.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GRAMS28 legit?
According to Gravity by Benchr, GRAMS28 is a brand based in Kwun Tong, Hong Kong SAR China: its website has existed since August 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 184,699 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
GRAMS28 reviews
Customers rate GRAMS28 4.9 out of 5 on Trustpilot over 1,428 reviews, 506 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GRAMS28 known for?
GRAMS28 designs and produces handmade leather carry goods including bags, folios, iPhone cases, wallets and accessories, offering luxury quality with sensible prices. Gravity by Benchr classifies it under Handbags, Wallets & Cases. Source: Gravity by Benchr product classification, October 2026.
How much does GRAMS28 cost?
GRAMS28's best seller, Add Initials, sells HK$139.00 on grams28.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check grams28.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a GRAMS28 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GRAMS28 advertises on Facebook and Instagram and on Google, where its offers often run. Check grams28.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GRAMS28?
GRAMS28 sells on its own website, grams28.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind GRAMS28?
Gravity by Benchr records a company based in Kwun Tong, Hong Kong SAR China, founded in 2019 according to LinkedIn, on a domain registered in 2012, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GRAMS28 doing well?
Not at the moment. Gravity by Benchr estimates about 242,300 visits to grams28.com in September 2026, down 12% in a month and down 10% over three months. GRAMS28 ranks #50 of 6,027 Handbags, Wallets & Cases brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GRAMS28 use?
Gravity by Benchr identifies grams28.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is GRAMS28's ad budget?
Gravity by Benchr does not publish a spend figure for GRAMS28 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Hong Kong SAR China?
Among Handbags, Wallets & Cases brands in Hong Kong SAR China in the Gravity by Benchr index, GRAMS28 ranks #50 of 6,027 by estimated traffic. Its closest competitors on the same market are MaheTri, Andar, Galen Leather, Kings Loot, gettoderi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GRAMS28.