Brand page · Lighting · Denmark
Greenline: 166K visits a month, 14 active Meta ads, Gravity score 555.
Greenline — Greenline.dk is Denmark's largest and oldest online retailer of electrical articles, LED bulbs and LED lighting, founded in 1981 and serving private customers, businesses and public institutions throughout Denmark. In September 2026 greenline.dk drew an estimated 166K visits, down 4% on the month before. It ranks #4 of 133 Lighting brands in Denmark and holds a 4.3 Trustpilot rating over 22,717 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Lighting brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Greenline.dk is Denmark's largest and oldest online retailer of electrical articles, LED bulbs and LED lighting, founded in 1981 and serving private customers, businesses and public institutions throughout Denmark.
01 · Traffic
How much traffic Greenline gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Greenline drew an estimated 166K visits in September 2026, down 4% on the month before and up 22% over three months.
- Worldwide#61,254of 4.5M sites · Top 5%
- In Denmark#260of 21.4K sites · Top 5%
- Lighting, worldwide#206of 25,385 brands · Top 1%
- Lighting, Denmark#4of 133 brands · Top 5%
166K
estimated visits in September
1 mo ▼ −4.0%4 mo ▲ +22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Greenline.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Greenline holds 4.3 out of 5 on Trustpilot over 22,717 reviews, 549 of them in the last twelve months: 85% of customers give five stars and 3% one star. That volume places Greenline in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Greenline sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Greenline's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Greenline in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Greenline is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Greenline runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text).
Vind en OSRAM SMART+ sikkerhedspakke 🎉Greenline.dk6 Oct 2026image
Vind en OSRAM SMART+ sikkerhedspakke 🎉Greenline.dk1 Oct 2026image
Fuld tryghed mod brand og vandskadeGreenline.dk19 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Billig Vvs Apsverified
Text ad20 Oct 2026Billig Vvs Apsverified
Text ad20 Oct 2026Billig Vvs Apsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Greenline.
The creators who tag @greenlinedk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Greenline competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Greenline among Lighting brands in Denmark. The closest is Elbutik, then LavprisEL, Electrical2Go, elektroland24.de, Beleuchtung-mit-LED.de, led-centrum.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Elbutikelbutik.se | |||||||
| LavprisELlavprisel.dk | |||||||
| Electrical2Goelectrical2go.co.uk | |||||||
| elektroland24.deelektroland24.de | |||||||
| Beleuchtung-mit-LED.debeleuchtung-mit-led.de | |||||||
| led-centrum.deled-centrum.de |
07 · Company
The company behind Greenline.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Greenline is a company based in Denmark, founded in 1981 according to LinkedIn, on a domain registered in January 1997. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1981, per LinkedIn
- Domain registered
- 31 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- greenline.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Greenline
What people ask Google about Greenline.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Greenline legit or a scam?
According to Gravity by Benchr, Greenline is a brand based in Denmark: its website has existed since January 1997, its Trustpilot profile is claimed by the brand, it employs 7 people on LinkedIn, it has 3,414 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Greenline reviews: is it worth it?
Customers rate Greenline 4.3 out of 5 on Trustpilot over 22,717 reviews, 549 of them in the last twelve months: 85% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Greenline?
Greenline.dk is Denmark's largest and oldest online retailer of electrical articles, LED bulbs and LED lighting, founded in 1981 and serving private customers, businesses and public institutions throughout Denmark. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Is there a Greenline discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Greenline advertises on Facebook and Instagram and on Google, where its offers often run. Check greenline.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Greenline?
Gravity by Benchr records a company based in Denmark, founded in 1981 according to LinkedIn, on a domain registered in 1997, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Greenline doing well?
Yes. Gravity by Benchr estimates about 165,800 visits to greenline.dk in September 2026, down 4% in a month and up 22% over three months. Greenline ranks #4 of 133 Lighting brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Greenline spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Greenline on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Denmark?
Among Lighting brands in Denmark in the Gravity by Benchr index, Greenline ranks #4 of 133 by estimated traffic. Its closest competitors on the same market are Elbutik, LavprisEL, Electrical2Go, elektroland24.de, Beleuchtung-mit-LED.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Greenline.